Side-by-side comparison · 24 data points
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
| UpPromote Affiliate Marketing | Novel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | UpPromote Affiliate Marketing | Novel: Wallet Pass for Brands |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3.4k | 13 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 17 supported | 1 supported |
| Listed since | May 2019 | Feb 2022 |
UpPromote Affiliate Marketing and Novel: Wallet Pass for Brands are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: UpPromote Affiliate Marketing at Free to install, Novel: Wallet Pass for Brands at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. UpPromote Affiliate Marketing has the larger user base (3,372 reviews vs 13), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Novel: Wallet Pass for Brands's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: UpPromote Affiliate Marketing audit • Novel: Wallet Pass for Brands audit
| Last updated | — | — |
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| Keyword | UpPromote Affiliate Marketing | Novel |
|---|---|---|
| custom forms | #8 | Not ranked |
| registration | #8 | Not ranked |
| forms | #88 | Not ranked |
| inbox | Not ranked | #117 |
| yotpo | Not ranked | #189 |
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Both UpPromote Affiliate Marketing and Novel: Wallet Pass for Brands offer paid plans only. UpPromote Affiliate Marketing starts at Free to install; Novel: Wallet Pass for Brands starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
UpPromote Affiliate Marketing (4.9★, 3,372 reviews) and Novel: Wallet Pass for Brands (5.0★, 13 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. UpPromote Affiliate Marketing fits better if you prioritize broader integrations; Novel: Wallet Pass for Brands is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. UpPromote Affiliate Marketing has more onboarding documentation maturity (3,372 reviews vs 13), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
UpPromote Affiliate Marketing typically suits early-stage and growth-mode stores based on its review-base composition (3,372 reviews). Novel: Wallet Pass for Brands aligns more with early-stage and growth-mode stores (13 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. UpPromote Affiliate Marketing and Novel: Wallet Pass for Brands both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Novel: Wallet Pass for Brands" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
