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HomeShopifyLoyalty and rewardNovel: Wallet Pass for Brands
Novel: Wallet Pass for Brands — Shopify Loyalty and reward icon

Novel: Wallet Pass for Brands for Shopify App Store

5.0
(13 reviews)
Free plan available
Launched Feb 2022

By Take Me To The Wallet Shop, LLC

View on Shopify App Store

Novel: Wallet Pass for Brands is the #139 ranked loyalty and reward app on Shopify, with a 5.0 average rating from 13 reviews, with a free plan available, as of May 19, 2026.

Novel: Wallet Pass for Brands is a Shopify App Store app by Take Me To The Wallet Shop, LLC, launched February 2022. With a rating of 5.0★ from 13 reviews, it currently ranks #139 in the Loyalty and reward category.

AppRanks data: Novel: Wallet Pass for Brands ranks #139 in Loyalty and reward on Shopify App Store, placing it in the top 50% of that category.

AppRanks verdict

Generated from live marketplace data — refreshed daily

Novel: Wallet Pass for Brands is a category-leading Shopify app with a limited review volume. It is listed in the Loyalty and reward category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 13 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.

Pros

  • +High average rating (5.0★) signals consistent merchant satisfaction
  • +Free tier available — no card required to evaluate
  • +Published by Take Me To The Wallet Shop, LLC — established developer track record

Cons

  • −Limited review base (13) — ratings can shift significantly with new feedback

Looking to switch from Novel: Wallet Pass for Brands?

See Novel: Wallet Pass for Brands's alternatives ranked by audit score, rating, and review velocity.

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About Novel: Wallet Pass for Brands

Accelerate repeat purchases & referral revenue

How Novel: Wallet Pass for Brands works

Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet.

Screenshots

Novel: Wallet Pass for Brands primary marketing image — Loyalty and reward app on the Shopify App StoreNovel: Wallet Pass for Brands dashboard view — Loyalty and reward app on the Shopify App StoreNovel: Wallet Pass for Brands feature detail — Loyalty and reward app on the Shopify App StoreNovel: Wallet Pass for Brands settings interface — Loyalty and reward app on the Shopify App StoreNovel: Wallet Pass for Brands integration setup — Loyalty and reward app on the Shopify App StoreNovel: Wallet Pass for Brands mobile preview — Loyalty and reward app on the Shopify App Store

Key features

  • Push Notifications: skip crowded inboxes and SMS with pushes, no app needed
  • POS Integrations: an omnichannel solution with scan-in-store redemptions
  • Conversational Referrals: simple word-of-mouth referrals via SMS or QR code
  • Location Based Pushes: send pushes to customers as they pass by any location
  • Retention Integrations: easily integrate with just about any loyalty app

Pricing plans

Gonna

  • Free for developer stores
  • All features available

Gotta

299/month
  • Unlimited Push Notifications
  • Unlimited QR code Referrals
  • Location-Based Push Notifications
  • Automatic Storefront Login (Shopify +)

Category rankings

As of May 19, 2026
  • Loyalty and reward
    #139of 282Top 50%

See 90-day rank history for each category

Track daily rank changes, category shifts, and position volatility.

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Keyword rankings

Novel: Wallet Pass for Brands ranks for 2 keywords across Shopify App Store. Here are the top 2:

  • 1.inbox
    Rank #117
  • 2.yotpo
    Rank #189

Competitors & alternatives

Novel: Wallet Pass for Brands doesn't have curated competitor matchups yet. Other tracked loyalty and reward apps on Shopify:

Appstle℠ Subscriptions App icon
Appstle℠ Subscriptions App

Where Novel: Wallet Pass for Brands stands in the Loyalty and reward category

Novel: Wallet Pass for Brands ranks #139 of 282 apps in the Loyalty and reward category, placing it in the top 50% of the listing.

Languages & integrations

Languages supported

English

Integrates with

CheckoutCustomer accountsShopify POSAttentiveRechargeYotpoReploJustUnoGorgiasAlloyFondueKlaviyoInfluence.ioRefersionNorthbeamJunipTriple WhaleOkendoStayLoopPeelRebuyPostscriptOctaneZenDesk

Support

Get help with Novel: Wallet Pass for Brands:

  • Email:[email protected]
89

How does this listing score?

Get a free audit with 30+ checks on listing quality.

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Frequently asked questions

What is Novel: Wallet Pass for Brands?

Novel: Wallet Pass for Brands is an app for Shopify. It currently holds a 5.0-star rating from 13 merchant reviews, and it has been listed on the marketplace since 2022. It is listed under the Loyalty and reward category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Take Me To The Wallet Shop, LLC.

Categories

Loyalty and rewardsRetail

Quick stats

Platform
Shopify
Rating
5.0 / 5
Reviews
13
Launched
Feb 2022
Languages
1
Integrations
26

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Is Novel: Wallet Pass for Brands free?

Novel: Wallet Pass for Brands offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Gotta unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.

Who uses Novel: Wallet Pass for Brands?

Novel: Wallet Pass for Brands is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Loyalty and reward category on Shopify.

Where does Novel: Wallet Pass for Brands rank on Shopify?

Novel: Wallet Pass for Brands currently sits at position #139 in the Loyalty and reward category on Shopify. That places it in the top 49% of 282 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.

What does Novel: Wallet Pass for Brands integrate with?

Novel: Wallet Pass for Brands lists 26 integrations on its Shopify marketplace page. The most prominent are Checkout, Customer accounts, Shopify POS, Attentive, Recharge, Yotpo, plus 20 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.

Competitor analysis
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  • 90-day trend charts
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    Explore more on AppRanks

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