Quick verdict
Generated from Novel: Wallet Pass for Brands's audit data
Novel: Wallet Pass for Brands scores 89/100 across 6 category checks, which places it in the upper tier of audited Shopify App Store listings. Strengths: title optimization at 100/100 and categories & discoverability at 100/100 carry the headline — both above the 89/100 overall. Watch-items: languages (50/100) and technical & support (86/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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Novel: Wallet Pass for Brands Listing Audit — Shopify App Store
Shopify App Store·5.0(13)·Free plan available
EXCELLENT
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
29/30 chars
Title Keywords
4 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
Uses separator to structure title
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
46/100 chars
Intro Keywords
5 unique keywords
Description
225/500 chars — under 60% of limit
Your description uses 225 of 500 characters. Expand it with features, benefits, and use cases.
Description Keywords
17 unique keywords
Feature List
5 features listed
Feature Clarity
All features within 80 char limit
SEO Description
41/160 chars
Demo Store
Demo store URL provided
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
6 screenshots
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
6 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
2 categories
Category Names
All categories have names
Feature Tags
35 feature tags
Integrations
26 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
Demo Store
Demo store URL provided
Privacy Policy
Privacy policy link provided
FAQ
FAQ link provided
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
Tutorial/video link provided
Pricing Plans
2 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highDescription & Content
Description
Your description uses 225 of 500 characters. Expand it with features, benefits, and use cases.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
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Last updated: May 19, 2026
How Novel: Wallet Pass for Brands's 89/100 breaks down
Novel: Wallet Pass for Brands's overall score of 89/100 is an excellent overall result, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +11 vs overall); the weakest is Languages (50/100), a 39-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Categories & Discoverability (100), Description & Content (94).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is Novel: Wallet Pass for Brands's Shopify App Store audit score?
Novel: Wallet Pass for Brands scored 89/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 94/100, Visual Assets 88/100, Categories & Discoverability 100/100, Technical & Support 86/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is Novel: Wallet Pass for Brands doing well?
Novel: Wallet Pass for Brands's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Novel: Wallet Pass for Brands loses its current edge in this category.
Explore further
- Compare Novel: Wallet Pass for Brands with another appStack Novel: Wallet Pass for Brands's title optimization score (100/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle languages — Novel: Wallet Pass for Brands's weakest category at 50/100.
- Audit metrics glossaryDefinitions for the Title Optimization and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- Novel: Wallet Pass for Brands audit historyScore timeline for Novel: Wallet Pass for Brands — see whether the 89/100 result is improving, holding, or slipping.
- Novel: Wallet Pass for Brands on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for Novel: Wallet Pass for Brands.
- What is an audit score?Why Novel: Wallet Pass for Brands landed at 89/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where Novel: Wallet Pass for Brands's excellent 89/100 places it against the Shopify App Store's highest-rated apps.