Side-by-side comparison · 24 data points
Affiliate & influencer marketing solution built for scale, trusted by top brands & experts
| UpPromote Affiliate Marketing | Marsello | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | UpPromote Affiliate Marketing | Marsello: Loyalty, Email, SMS |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.4 ★ |
| Total reviews | ★ 3.8k | 161 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 17 supported | 1 supported |
| Listed since | May 2019 | May 2017 |
Based on the data on this page, UpPromote Affiliate Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs Marsello: Loyalty, Email, SMS's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: UpPromote Affiliate Marketing at Free plan available, Marsello: Loyalty, Email, SMS at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
UpPromote Affiliate Marketing has the larger user base (3,818 reviews vs 161), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marsello: Loyalty, Email, SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to UpPromote Affiliate Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Marsello: Loyalty, Email, SMS's 161-review base may include the workflow context that matches your specific use case better than UpPromote Affiliate Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: UpPromote Affiliate Marketing audit • Marsello: Loyalty, Email, SMS audit
| Last updated | — | — |
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| Keyword | UpPromote Affiliate Marketing | Marsello |
|---|---|---|
| #227 | #10222 |
Not featured in any section recently.
Both UpPromote Affiliate Marketing and Marsello: Loyalty, Email, SMS offer paid plans only. UpPromote Affiliate Marketing starts at Free plan available; Marsello: Loyalty, Email, SMS starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
UpPromote Affiliate Marketing has the higher average rating (4.9★ from 3,818 reviews) compared to Marsello: Loyalty, Email, SMS (4.4★ from 161 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
UpPromote Affiliate Marketing holds the higher average rating (4.9★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. UpPromote Affiliate Marketing has the deeper published review base (3,818 vs 161), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
UpPromote Affiliate Marketing typically suits early-stage and growth-mode teams based on its published review base (3,818 reviews). Marsello: Loyalty, Email, SMS typically suits early-stage and growth-mode teams based on its published review base (161 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. UpPromote Affiliate Marketing and Marsello: Loyalty, Email, SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Marsello: Loyalty, Email, SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
