Side-by-side comparison
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| Metric | Nabu: Google Ads Pixel | Facebook & Instagram |
|---|---|---|
| Rating | ★ 4.7 ★ | 3.9 ★ |
| Total reviews | 491 | ★ 5.8k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
Nabu and Facebook & Instagram each lead on different measured dimensions — pick by the one that matters most to you.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Nabu: Google Ads Pixel audit • Facebook & Instagram audit
| Field | Nabu | Facebook & Instagram |
|---|---|---|
| Tagline | ||
| Listing audit | 96/100 listing audit | 91/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Featured placements | — | 4 |
|---|
| Languages | 20 supported | 21 supported |
|---|
| Listed since | Jul 2017 | Oct 2018 |
|---|
| Listed |
|---|
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| Keyword | Nabu | Facebook & Instagram |
|---|---|---|
| conversion tracking | #7 | #13 |
| pixel | #18 | #11 |
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Both Nabu: Google Ads Pixel and Facebook & Instagram offer a free plan. Nabu: Google Ads Pixel lists no paid plan with a published price; Facebook & Instagram lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Nabu: Google Ads Pixel has the higher average rating (4.7★ from 491 reviews) compared to Facebook & Instagram (3.9★ from 5,802 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Nabu: Google Ads Pixel holds the higher average rating (4.7★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Facebook & Instagram has more published reviews to read for user-reported install experience (5,802 vs 491).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Nabu: Google Ads Pixel has 491 published reviews; Facebook & Instagram has 5,802 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Nabu: Google Ads Pixel and Facebook & Instagram both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Nabu: Google Ads Pixel" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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