Side-by-side comparison · 24 data points
Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.
| Google Ads Pixel by Nabu | Facebook & Instagram | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer |
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.
| Metric | Google Ads Pixel by Nabu | Facebook & Instagram |
|---|---|---|
| Rating | ★ 4.7 ★ | 3.8 ★ |
| Total reviews | 497 | ★ 5.6k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | — | 4 |
| Languages | 20 supported | 21 supported |
| Listed since | Jul 2017 | Oct 2018 |
Based on the data on this page, Google Ads Pixel by Nabu is the stronger choice for most Shopify App Store merchants — 4.7★ vs Facebook & Instagram's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Facebook & Instagram at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Facebook & Instagram has the larger user base (5,630 reviews vs 497), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads Pixel by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Google Ads Pixel by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook & Instagram's 5,630-review base may include the workflow context that matches your specific use case better than Google Ads Pixel by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Facebook & Instagram audit
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Facebook & Instagram |
|---|---|---|
| conversion tracking | #4 | #13 |
| pixel | #16 | #9 |
| support | #238 | #82 |
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Both Google Ads Pixel by Nabu and Facebook & Instagram offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Facebook & Instagram starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Google Ads Pixel by Nabu has the higher average rating (4.7★ from 497 reviews) compared to Facebook & Instagram (3.8★ from 5,630 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Google Ads Pixel by Nabu holds the higher average rating (4.7★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Facebook & Instagram has the deeper published review base (5,630 vs 497), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode teams based on its published review base (497 reviews). Facebook & Instagram typically suits established teams with steady usage based on its published review base (5,630 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Pixel by Nabu and Facebook & Instagram both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads Pixel by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
