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1. Listing metadata
Field-level data| ACF | CWILL Popup | |
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SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
| Metric | ACF: Metafields Custom Fields | CWILL Popup Email Marketing |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.9 ★ |
| Total reviews | 90 | ★ 7.1k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | — |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 5 |
| Review velocity (30d) | — | 74 new |
| Languages | 1 supported | 23 supported |
| Listed since | Dec 2019 | Oct 2022 |
Based on the data on this page, CWILL Popup Email Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs ACF: Metafields Custom Fields's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: ACF: Metafields Custom Fields at Free plan available, CWILL Popup Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. CWILL Popup Email Marketing has the larger user base (7,074 reviews vs 90), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ACF: Metafields Custom Fields's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to CWILL Popup Email Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — ACF: Metafields Custom Fields's 90-review base may include the workflow context that matches your specific use case better than CWILL Popup Email Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ACF: Metafields Custom Fields audit • CWILL Popup Email Marketing audit
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| Keyword | ACF | CWILL Popup |
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| pop up | Not ranked | #2 |
| popup | Not ranked | #2 |
| popups | Not ranked | #2 |
| metafields | #5 | Not ranked |
| metafield | #5 | Not ranked |
Not featured in any section recently.
| Signal | ACF | CWILL Popup |
|---|---|---|
| Average rating | 4.5 ★ (90) | 4.9 ★ (7.1k) |
| Rating distribution | 5— 4— 3— 2— 1— | 595% 43% 31% 20% 11% |
| Reviews · last 7 days | — | +22 |
| Reviews · last 30 days | — | +74 |
| Reviews · last 90 days | — | +250 |
No reviews yet.
Both ACF: Metafields Custom Fields and CWILL Popup Email Marketing offer paid plans only. ACF: Metafields Custom Fields starts at Free plan available; CWILL Popup Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
CWILL Popup Email Marketing has the higher average rating (4.9★ from 7,074 reviews) compared to ACF: Metafields Custom Fields (4.5★ from 90 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. ACF: Metafields Custom Fields fits better if you prioritize broader integrations; CWILL Popup Email Marketing is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. CWILL Popup Email Marketing has more onboarding documentation maturity (7,074 reviews vs 90), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
ACF: Metafields Custom Fields typically suits early-stage and growth-mode stores based on its review-base composition (90 reviews). CWILL Popup Email Marketing aligns more with established stores with steady traffic (7,074 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Great support. Thank you Ria!
Support very professional and fast , App is simple and Effecient
Migration support varies by app and category. ACF: Metafields Custom Fields and CWILL Popup Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ACF: Metafields Custom Fields" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
