Side-by-side comparison · 24 data points
Reach your customers wherever they go with brand awareness and retargeting ad campaigns.
| AdRoll Marketing & Advertising | Essential Trust Badges & Icons | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Show features & guarantees with product badge icons, trust badges banners, stickers & product labels
| Metric | AdRoll Marketing & Advertising | Essential Trust Badges & Icons |
|---|---|---|
| Rating | 4.3 ★ | ★ 5.0 ★ |
| Total reviews | 324 | ★ 1k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 20 supported |
| Listed since | Aug 2015 | Jun 2023 |
Based on the data on this page, Essential Trust Badges & Icons is the stronger choice for most Shopify App Store merchants — 5.0★ vs AdRoll Marketing & Advertising's 4.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: AdRoll Marketing & Advertising at Free to install, Essential Trust Badges & Icons at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Essential Trust Badges & Icons has the larger user base (1,022 reviews vs 324), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll Marketing & Advertising's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Essential Trust Badges & Icons; mid-market and enterprise merchants with specific feature requirements should evaluate both — AdRoll Marketing & Advertising's 324-review base may include the workflow context that matches your specific use case better than Essential Trust Badges & Icons's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll Marketing & Advertising audit • Essential Trust Badges & Icons audit
| Last updated | — | — |
|---|
| Keyword | AdRoll Marketing & Advertising | Essential Trust Badges & Icons |
|---|---|---|
| icon | Not ranked | #1 |
| trust badges | Not ranked | #1 |
| banners | Not ranked | #6 |
| native mobile app | #9 | Not ranked |
| native mobile | #9 | Not ranked |
Not featured in any section recently.
Both AdRoll Marketing & Advertising and Essential Trust Badges & Icons offer paid plans only. AdRoll Marketing & Advertising starts at Free to install; Essential Trust Badges & Icons starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Essential Trust Badges & Icons has the higher average rating (5.0★ from 1,022 reviews) compared to AdRoll Marketing & Advertising (4.3★ from 324 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. AdRoll Marketing & Advertising fits better if you prioritize broader integrations; Essential Trust Badges & Icons is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Essential Trust Badges & Icons has more onboarding documentation maturity (1,022 reviews vs 324), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AdRoll Marketing & Advertising typically suits early-stage and growth-mode stores based on its review-base composition (324 reviews). Essential Trust Badges & Icons aligns more with early-stage and growth-mode stores (1,022 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdRoll Marketing & Advertising and Essential Trust Badges & Icons both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll Marketing & Advertising" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
