Side-by-side comparison · 24 data points
Validate your email list directly in Salesforce with ZeroBounce. With 99.6% accuracy, it detects more than 30 email types, eliminates bounces, flags risky emails, and improves inbox placement.
| Activation Studio for Marketing Cloud | ZeroBounce - | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Developer | ||
| Listed |
Unlock the Power of Salesforce Marketing Cloud: Simplify Audience Building, Enhance Lead Scoring, and Streamline Web Tracking with our Marketing Cloud Engagement add-on – No Code, No SQL!
| Metric | Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP | ZeroBounce - Email Validation |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.3 ★ |
| Total reviews | 6 | 6 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 4 tiers | — |
| Listed features | ★ 9 | 3 |
| Languages | 2 supported | 1 supported |
| Listed since | Mar 2022 | Nov 2022 |
Based on the data on this page, Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs ZeroBounce - Email Validation's 3.3★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP at paid, ZeroBounce - Email Validation at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP; mid-market and enterprise admins with specific feature requirements should evaluate both — ZeroBounce - Email Validation's 6-review base may include the workflow context that matches your specific use case better than Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP audit • ZeroBounce - Email Validation audit
| Last updated | — | — |
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| Keyword | Activation Studio for Marketing Cloud | ZeroBounce - |
|---|---|---|
| marketers | #1 | Not ranked |
| reduce bounce rates | Not ranked | #5 |
| marketing cloud | #9 | Not ranked |
| salesforce marketing cloud | #10 | Not ranked |
| inbox email | Not ranked | #10 |
Both Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP and ZeroBounce - Email Validation offer paid plans only. Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP starts at paid; ZeroBounce - Email Validation starts at paid. Compare the per-tier features in the Pricing section above before committing.
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP has the higher average rating (5.0★ from 6 reviews) compared to ZeroBounce - Email Validation (3.3★ from 6 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP holds the higher average rating (5.0★ vs 3.3★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. AppRanks doesn't measure setup time directly, and the Salesforce AppExchange publishes no review base that would let us infer it for these two — read the recent reviews on each app's detail page for user-reported install experience.
Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP typically suits early-stage and growth-mode teams based on its published review base (6 reviews). ZeroBounce - Email Validation typically suits early-stage and growth-mode teams based on its published review base (6 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP and ZeroBounce - Email Validation both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ZeroBounce - Email Validation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
