Is DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP cheaper?

DESelect Segment for Salesforce Marketing Cloud is the cheaper option — it offers a free plan (freemium). Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

DESelect Segment for Salesforce Marketing Cloud (5.0★, 41 reviews) and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP (5.0★, 6 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

AppRanks cannot separate these two on rating — both sit at 5.0★. DESelect Segment for Salesforce Marketing Cloud does carry the larger published review base (41 vs 6). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Both apps are one-click installs from the Salesforce AppExchange. DESelect Segment for Salesforce Marketing Cloud has the deeper published review base (41 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP typically suits early-stage and growth-mode teams based on its published review base (6 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between DESelect Segment for Salesforce Marketing Cloud and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Migration support varies by app and category. DESelect Segment for Salesforce Marketing Cloud and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

DESelect Segment for vs Activation Studio for — Salesforce

Activation Studio for Marketing Cloud vs DESelect Segment for Salesforce Marketing Cloud

Side-by-side comparison · 24 data points

Activation Studio for Marketing Cloud

5.0·6reviews

Unlock the Power of Salesforce Marketing Cloud: Simplify Audience Building, Enhance Lead Scoring, and Streamline Web Tracking with our Marketing Cloud Engagement add-on – No Code, No SQL!

salesforcepaid

Change

1. Listing metadata

Field-level data

	DESelect Segment for Salesforce Marketing Cloud	Activation Studio for Marketing Cloud
Tagline	“DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!”238 chars	“Unlock the Power of Salesforce Marketing Cloud: Simplify Audience Building, Enhance Lead Scoring, and Streamline Web Tracking with our Marketing Cloud Engagement add-on – No Code, No SQL!”187 chars
Description	707 / 2000 chars35% used	1084 / 2000 chars54% used
Screenshots	—	—
Languages	en	nlen
Platforms	Salesforce	Salesforce
Developer	DESelect	Harvest Tech Labs
Listed	March 25, 2020

At a glance

8 metrics · auto-computed

Feature comparison between DESelect Segment for Salesforce Marketing Cloud and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP
Metric	DESelect Segment for Salesforce Marketing Cloud	Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP
Rating	5.0 ★	5.0 ★
Total reviews	★ 41	6
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	3 tiers	★ 4 tiers
Listed features	3	★ 9
Languages	1 supported	2 supported
Listed since	Mar 2020	Mar 2022

Last updated	—	—

3. Features

As listed by each developer

DESelect Segment for Salesforce Marketing Cloud

Intuitive interface allowing seamless segmentation without the need to learn SQL. Now non-technical marketers are finally enabled to deliver advanced targeting and segmentation, with ease!
Fully integrated inside Marketing Cloud, allowing you to leverage all your SFMC data, like data extensions and data views. Even as you add new data to Marketing Cloud, it becomes automatically available in DESelect. That's right: no hidden maintenance!
Forget long implementation or integration projects. With DESelect's plug-and-play installation, you hit the ground running from day one. Add to that our support portal and available training, and you will be a segmentation wizard in no time!

Activation Studio for Marketing Cloud

❥ Empowering Marketers, Simplifying Processes We’ve developed a solution for marketers that enhances workflow efficiency within the Salesforce Marketing Cloud. It introduces turnkey Customer Data Platform (CDP) capabilities to your SFMC
❥ Behavioral web tracking: Use web behavior to create segments. Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export.
❥ Score leads (B2B) or intent (B2C): With Score Designer you can create scoring rules and tags based on any data in Marketing Cloud. ❥ Account Based Marketing: Leveraging ABM as a targeted strategy to reach high-value accounts.
❥ Save Time & launch Journeys in half the time: Our Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft and easily automate them. View segment benchmark data vs your Journey data.
❥ Salesforce Sales Integration: We created a package so you can easily integrate scores and interactions in Sales Cloud. So your sales team can view total scores on contact or lead objects.
❥ Data Designer, Data Views & Data Extension Integration: Access all your data extensions in a single location, speed up segment creation by 50% with intuitive drag-and-drop features.
❥ Data Security: We employ a variety of measures to protect your data, including TLS encryption with data in transit, AES-256 protection with data at rest, Monthly and recurring data protection audits and User and role management.
❥ Seamless Integration: All data will stay in SFMC and will never leave your Marketing Cloud environment. ❥ Compliance Certifications: Activation Studio holds the following compliance certifications: ISO27001
❥ Onboarding, training and support: Our experienced support team is available to provide extensive training and onboarding support if required. We can also offer additional deep dives and accelerators to get your team up to speed.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	DESelect Segment for Salesforce Marketing Cloud	Activation Studio for Marketing Cloud
segment	#2	#1
segments	#5	#1
marketers	#7	#1
salesforce marketing cloud	#9	#10
marketing cloud	#12	#9

6. App details

Long-form description · keyword frequency

DESelect Segment for Salesforce Marketing Cloud

DRAG-AND-DROP Allow any marketer to use Marketing Cloud to its full potential with simple drag-and-drop tools. NO SQL REQUIRED Create advanced segments without a single line of code. No more reliance on technical resources. PERSONALIZE AT SCALE Leverage all your data in Salesforce Marketing Cloud for hyper-personalized campaigns. EASILY COMBINE DATA SOURCES AND FILTERS FOR PERSONALIZATION Join contact data, transaction data, engagement data & more. SEGMENT BASED ON DATA VIEWS AND BEHAVIORS Leverage clicks, opens, bounces & and behavioral data from SFMC data views. TRAINING AND SUPPORT Our super-friendly support team is on hand to provide extensive training and onboarding support if required.

Top keywords

data8×7.92%
support3×2.97%
cloud2×1.98%
data views2×1.98%
drag-and-drop2×1.98%
leverage2×1.98%
marketing2×1.98%
marketing cloud2×1.98%
required2×1.98%
training2×1.98%
views2×1.98%

Activation Studio for Marketing Cloud

Activation Studio is a lightweight CDP integrated within your Salesforce Marketing Cloud BU. Our solution offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag and drop segment designer that plugs into your Marketing Cloud BU. Furthermore the possibility to include behavioral web interactions and setup scoring rules. SEGMENT DESIGNER We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers don't. The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Segmentation in SFMC has never been easier. INTERACTION DESIGNER (CDP) Include web behavior and start creating high potential segments for your journeys. Define interaction types and start tracking video views, pageviews, downloads, form abandonment, etc. SCORE DESIGNER The Score Designer offers a lead scoring and tagging functionality within your Marketing Cloud Org. Perfect alternative to Account Engagement (Pardot) and start with account based marketing.

Top keywords

designer6×3.77%
marketing6×3.77%
cloud5×3.14%
marketing cloud5×3.14%
offers3×1.89%
segment3×1.89%
segment designer3×1.89%
segments3×1.89%

Activation Studio for Marketing Cloud vs DESelect Segment for Salesforce Marketing Cloud

Activation Studio for Marketing Cloud

1. Listing metadata

DESelect Segment for Salesforce Marketing Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP cheaper?

Which has better reviews, DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Should I choose DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

Which is faster to set up, DESelect Segment for Salesforce Marketing Cloud or Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between DESelect Segment for Salesforce Marketing Cloud and Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP?