Side-by-side comparison · 24 data points
Power Your Sales Team with Real-Time B2B Intelligence—Without Ever Leaving Salesforce
| Salesforce Native Application by ZoomInfo | Gradient Works | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
Gradient Works gives B2B sales teams the tools they need to segment, prioritize and assign the best accounts in their CRM, ensuring the right reps are always working the right accounts.
| Metric | Salesforce Native Application by ZoomInfo | Gradient Works |
|---|---|---|
| Rating | 4.6 ★ | ★ 5.0 ★ |
| Total reviews | ★ 348 | 2 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 6 | ★ 8 |
| Languages | 1 supported | 1 supported |
| Listed since | Dec 2019 | Jun 2021 |
Based on the data on this page, Gradient Works is the stronger choice for most Salesforce AppExchange merchants — 5.0★ vs Salesforce Native Application by ZoomInfo's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Salesforce Native Application by ZoomInfo at paid, Gradient Works at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Salesforce Native Application by ZoomInfo has the larger user base (348 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Gradient Works's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Gradient Works; mid-market and enterprise merchants with specific feature requirements should evaluate both — Salesforce Native Application by ZoomInfo's 348-review base may include the workflow context that matches your specific use case better than Gradient Works's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Salesforce Native Application by ZoomInfo audit • Gradient Works audit
| Keyword | Salesforce Native Application by ZoomInfo | Gradient Works |
|---|---|---|
| workflow | #7 | Not ranked |
| lead capture | #7 | Not ranked |
| contact | #13 | Not ranked |
| sign and fill | Not ranked | #16 |
| lead | Not ranked | #120 |
Both Salesforce Native Application by ZoomInfo and Gradient Works offer paid plans only. Salesforce Native Application by ZoomInfo starts at paid; Gradient Works starts at paid. Compare the per-tier features in the Pricing section above before committing.
Gradient Works has the higher average rating (5.0★ from 2 reviews) compared to Salesforce Native Application by ZoomInfo (4.6★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Salesforce Native Application by ZoomInfo fits better if you prioritize broader integrations; Gradient Works is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. Salesforce Native Application by ZoomInfo has more onboarding documentation maturity (348 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Salesforce Native Application by ZoomInfo typically suits early-stage and growth-mode stores based on its review-base composition (348 reviews). Gradient Works aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Salesforce Native Application by ZoomInfo and Gradient Works both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Gradient Works" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
