Which works better for small vs large Salesforce AppExchange admins?

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation typically suits early-stage and growth-mode teams based on its published review base (348 reviews). Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

ZoomInfo SalesOS vs Altum Analytics — Salesforce

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation vs Altum Analytics

Side-by-side comparison · 24 data points

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation

4.6·348reviews

Power Your Sales Team with Real-Time B2B Intelligence—Without Ever Leaving Salesforce

salesforcepaid

Change

1. Listing metadata

Field-level data

	ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation	Altum Analytics
Tagline	“Power Your Sales Team with Real-Time B2B Intelligence—Without Ever Leaving Salesforce”85 chars	“Ideal Customer Profile Platform was designed for B2B companies that want improve their current lead scoring and resolve disputes between marketing and sales development departments about MQLs quality.”200 chars
Description	1135 / 2000 chars57% used	1167 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	ZoomInfo	Altum Analytics
Listed	December 14, 2019	December 9, 2020
Last updated	—

At a glance

8 metrics · auto-computed

Feature comparison between ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring
Metric	ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation	Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring
Rating	4.6 ★	★ 5.0 ★
Total reviews	★ 348	1
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 6	3
Languages	1 supported	1 supported
Listed since	Dec 2019	Dec 2020

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation at paid, Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation has the larger user base (348 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring; mid-market and enterprise admins with specific feature requirements should evaluate both — ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation's 348-review base may include the workflow context that matches your specific use case better than Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation audit • Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring audit

Keyword	ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation	Altum Analytics
lead capture	#28	#82

6. App details

Long-form description · keyword frequency

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation

Your Sales and GTM teams live in Salesforce. But when they need accurate contact data, company insights, or intent signals, they're forced to switch between multiple tools—killing productivity and slowing down deals. Manual data entry leads to incomplete records, outdated information, and hours of wasted time each week. ZoomInfo's Salesforce Native Application (SFNA) embeds the world's most comprehensive B2B database directly into your Salesforce environment. Your reps get instant access to accurate contact and company data, buying signals, and enrichment capabilities, all without context switching. What Makes SFNA Different? Unlike basic integrations that just sync data, SFNA is a comprehensive managed package built specifically for enterprise Salesforce environments. It includes custom objects for complete data capture, advanced workflow automation, and enterprise-grade governance controls—all designed to maximize productivity and ROI. SFNA works seamlessly across Salesforce Lightning and Classic, supports mobile access, and integrates with your existing Salesforce automation (workflows, process builder, flows).

Top keywords

salesforce6×3.92%
data5×3.27%
sfna4×2.61%
access2×1.31%
accurate2×1.31%
accurate contact2×1.31%
automation2×1.31%
company2×1.31%
comprehensive2×1.31%
contact2×1.31%
productivity2×1.31%
signals2×1.31%

Altum Analytics

►Stop disputes about MQLs quality between marketing and sales development departments ►Increase your conversion rate using the ICP model Use this convenient designer for ICP segmentation model, which can be configured in 10 minutes and put into production without any third-party assistance. ►Reduce time wasted on bad leads using native Salesforce application Use native Salesforce application to get all insights right in Salesforce and receive value from its use immediately without any long training period. ►Create the most efficient ICP lead segmentation model Use the data on the most successful deals to build ICP segmentation model using a unique AI technology based on genetic algorithms. Build your Ideal Customer Gene and instantly find the most promising leads in Salesforce. ►Improve your sales strategy using prepared Salesforce reports Use simple turnkey analytics with all prepared Salesforce reports that will allow you to use it in your dashboards, make maximum use of your ICP lead segmentation model. ►Integrate ICP lead segmentation in your sales process use our API to integrate ICP lead segmentation into your marketing automation stack

Top keywords

icp7×3.98%
salesforce6×3.41%
segmentation6×3.41%
model5×2.84%
icp lead4×2.27%
icp lead segmentation4×2.27%
lead4×2.27%
lead segmentation4×2.27%

Frequently asked

Common questions about this comparison

Is ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring cheaper?

Both ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation and Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring offer paid plans only. ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation starts at paid; Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring has the higher average rating (5.0★ from 1 reviews) compared to ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation (4.6★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

Both apps are one-click installs from the Salesforce AppExchange. ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation has the deeper published review base (348 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation vs Altum Analytics

ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation

1. Listing metadata

Altum Analytics

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring cheaper?

Which has better reviews, ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

Should I choose ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

Which is faster to set up, ZoomInfo SalesOS - Global Data, Sales Intelligence & Automation or Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring?

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