Is FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask cheaper?

FormulaShare : Advanced sharing for admins is the cheaper option — it offers a free plan (freemium). DataMasker: World's fastest Salesforce Data Mask starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

FormulaShare : Advanced sharing for admins (4.9★, 19 reviews) and DataMasker: World's fastest Salesforce Data Mask (5.0★, 26 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

DataMasker: World's fastest Salesforce Data Mask holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

Both apps are one-click installs from the Salesforce AppExchange. DataMasker: World's fastest Salesforce Data Mask has the deeper published review base (26 vs 19), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

FormulaShare : Advanced sharing for admins typically suits early-stage and growth-mode teams based on its published review base (19 reviews). DataMasker: World's fastest Salesforce Data Mask typically suits early-stage and growth-mode teams based on its published review base (26 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between FormulaShare : Advanced sharing for admins and DataMasker: World's fastest Salesforce Data Mask?

Migration support varies by app and category. FormulaShare : Advanced sharing for admins and DataMasker: World's fastest Salesforce Data Mask both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from FormulaShare : Advanced sharing for admins" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

FormulaShare vs DataMasker: World's — Salesforce

FormulaShare vs DataMasker

Side-by-side comparison · 24 data points

FormulaShare

4.9·19reviews

Share any object to roles, groups or users based on field values, linked records, user attributes or your own team objects. Replace Apex sharing with declarative rules. Real-time and batch assessment with full audit logging. Trusted by over 100 orgs.

salesforcefreemium

Change

1. Listing metadata

Field-level data

	FormulaShare	DataMasker
Tagline	“Share any object to roles, groups or users based on field values, linked records, user attributes or your own team objects. Replace Apex sharing with declarative rules. Real-time and batch assessment with full audit logging. Trusted by over 100 orgs.”250 chars	“-Mask 100 Million+ records in your Salesforce Sandbox in less than 24Hrs -Prevent email blasts & automation accidents -Address CPRA/GDPR/LGPD/HIPAA requirements -Trigger from DevOps tools Copado -Realistic, human-friendly masking for ease of training ”253 chars
Description	1039 / 2000 chars52% used	1155 / 2000 chars58% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Cloud Sundial	Cloud Compliance / GPTfy
Listed	July 25, 2019

At a glance

8 metrics · auto-computed

Feature comparison between FormulaShare : Advanced sharing for admins and DataMasker: World's fastest Salesforce Data Mask
Metric	FormulaShare : Advanced sharing for admins	DataMasker: World's fastest Salesforce Data Mask
Rating	4.9 ★	★ 5.0 ★
Total reviews	19	★ 26
Free plan	★ Yes	—
Pricing	freemium	paid
Pricing tiers	★ 2 tiers	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Jul 2019	Mar 2021

Last updated	—	—

3. Features

As listed by each developer

FormulaShare

✔ DYNAMIC SHARING Share to users, roles or groups in any text, formula or lookup field. One rule replaces tens or hundreds of criteria or ownership-based rules, avoids automation to stamp sharing fields and keeps the model in your data, not static config.
✔ CROSS-OBJECT RULES Share records based on data anywhere in your model - up to 10 relationships deep. Traverse to parents, down to children or across via common ancestors. Share an Account based on Products related via Opportunity Lines for example.
✔ YOUR OBJECTS AS TEAMS Map objects representing teams, departments or regions and their members. FormulaShare automates sharing based on team association, with hierarchy cascading, cross-team affiliations and role-based membership all supported.
✔ ATTRIBUTE-BASED ACCESS (ABAC) Share records to users with a field value matching the record, e.g. region, department or clearance level. FormulaShare creates one group per value and keeps membership current automatically. No manual group management.
✔ TERRITORY MANAGEMENT FOR EVERY OBJECT Share any object to ETM territories based on their association to Accounts or Leads. Use your existing territory assignments without rebuilding or duplicating your territory model.
✔ SHARE IN REAL-TIME Via a packaged Flow template (select the object, activate - done) or three lines of Apex in your trigger. Both run within the managed package's own governor limits. Scheduled batch and targeted calculation jobs cover all other changes
✔ SCALES WITH YOUR ORG Used by 100+ orgs sharing across dozens of objects and tens of millions of records. Click-and-go for simple setups; granular controls for high-volume objects and complex transaction lifecycles. Built to scale with your org.
✔ AUDIT-READY Complex sharing logic, distilled in clear and auditable rules. The rules list shows every rule with object, relationship path, access level and live metrics. Rules are custom metadata - version controlled and deployable with any DevOps tool.
✔ COMPLETE OBSERVABILITY Every sharing change logged at the record level - which rule, which context, which records, and the outcome. Built-in dashboard and reports for compliance reviews. Log retention fully customisable to suit your data volumes.

DataMasker

Your masking Nirvana in 30 min 🚀 • Get going quickly with our declarative configuration • Mask Millions of records with our enterprise-grade performance
Avoid Oops…Automate your Sandbox Prep ⚙️ • Get your Sandbox faster. Initiate masking from DevOps tools • Auto-update your Remote Sites, Custom Labels, & remove .invalid with our Post refresh capabilities
Bring trust, security & compliance to your Org 💜 • Mask confidently! We’ll mute automation to prevent email blasts • Never let your data sneak outside. We mask it natively. • Easily comply with InfoSec & GDPR, CCPA/CPRA, LGPD & HIPAA requirements

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	FormulaShare	DataMasker
your criteria example	#5	Not ranked
criteria example unfollow	#6	Not ranked
control the objects	#7	Not ranked
flosum	Not ranked	#7
sandbox	Not ranked	#7

7. App details

Long-form description · keyword frequency

FormulaShare

FormulaShare is the most advanced data-driven sharing engine for Salesforce. Trusted by 100+ orgs including major global brands across healthcare, public sector, legal, telco, financial services and more. Replace brittle Apex sharing and inflexible native rules. Model sharing in your data, not hard-coded config. KEY CAPABILITIES ✔ Share any standard or custom object to users, roles or groups based on field values ✔ Cross-object rules traverse up to 10 relationships in your data model ✔ Team sync - map your team structure and FormulaShare manages groups automatically ✔ Attribute-based sharing to users matching a field value e.g. region or department ✔ Extend territory sharing to every object, not just Accounts and Opportunities ✔ Conditional filters - share only when records meet specific criteria ✔ Record-level audit logging with dashboard, reports and customisable retention ARCHITECTURE 100% native. Deployable custom metadata rules. Real-time via flows or Apex triggers, with batch safety net. Data never leaves your org.

Top keywords

sharing5×3.36%
data3×2.01%
rules3×2.01%
1002×1.34%
apex2×1.34%
custom2×1.34%
field2×1.34%
formulashare2×1.34%
groups2×1.34%
model2×1.34%
native2×1.34%
object2×1.34%

DataMasker

✔ Get Sandboxes 3X Faster Improve your release velocity & cut down sandbox prep! Mask up to 5M/hour ✔ Mask your own way! Supports field level custom masking patterns & Apex based encryption ✔ What Happens In Salesforce, Stays In Salesforce! DataMasker sends no data outside & is AppExchange approved ✔ Prevent Email Embarrassments DataMasker mutes automation to stop unintended emails and external system calls ✔ DevOps Integration Prevent human errors. Run from Copado, Flosum, Jenkins, Gearset, AutoRabit & GitLab ✔ Auto-update Your Remote Sites Update remote sites & custom labels, remove username's .invalid. Save your time ✔ Dev/Test without PII, PHI, PCI or MNPI in Sandbox Redact or erase sensitive & confidential information from fields & records ✔ Scheduled masking for data migrations Anonymize/delete sensitive records imported from prod refresh & third party systems ✔ Obfuscate Users + Delete attachments Remove Salesforce & Communities user PII, delete files & attachments For advanced regulatory needs, Use DataMasker in combination with our Privacy Center (Data Minimization & Retention, DSAR automation for RTBF & Portability).

Top keywords

data3×1.95%
datamasker3×1.95%
delete3×1.95%
salesforce3×1.95%
attachments2×1.30%
automation2×1.30%
custom2×1.30%
mask2×1.30%

FormulaShare vs DataMasker

FormulaShare

1. Listing metadata

DataMasker

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

FormulaShare · 1 changes

DataMasker · 0 changes

7. App details

Frequently asked

Is FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask cheaper?

Which has better reviews, FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

Should I choose FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

Which is faster to set up, FormulaShare : Advanced sharing for admins or DataMasker: World's fastest Salesforce Data Mask?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

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