Should I choose Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌?

Both apps are one-click installs from the Salesforce AppExchange. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the deeper published review base (153 vs 76), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More typically suits early-stage and growth-mode teams based on its published review base (153 reviews). mDrafty | The First Email Service App in Salesforce 💌 typically suits early-stage and growth-mode teams based on its published review base (76 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Kubaru: Fully vs mDrafty | The First — Salesforce

mDrafty | The First vs Kubaru

Side-by-side comparison · 24 data points

mDrafty | The First

5.0·76reviews

⭐ 4.99 Rating - A Top-Rated Email App for Salesforce. Turn every customer email into complete, owned and actionable history on the right record. ✅ EAC & Email-to-Case Alternative ✅ Shared Inbox ✅ Email Visibility On Records ✅ Email Tracking & Management

salesforcepaid

Change

1. Listing metadata

Field-level data

	Kubaru	mDrafty \| The First
Tagline	“Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!”227 chars	“⭐ 4.99 Rating - A Top-Rated Email App for Salesforce. Turn every customer email into complete, owned and actionable history on the right record. ✅ EAC & Email-to-Case Alternative ✅ Shared Inbox ✅ Email Visibility On Records ✅ Email Tracking & Management”253 chars
Description	1116 / 2000 chars56% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Salesforce	Salesforce
Developer	Kubaru	GOAT Email

At a glance

8 metrics · auto-computed

Feature comparison between Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and mDrafty | The First Email Service App in Salesforce 💌
Metric	Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More	mDrafty \| The First Email Service App in Salesforce 💌
Rating	★ 5.0 ★	5.0 ★
Total reviews	★ 153	76
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	★ 4 tiers
Listed features	9	9
Languages	1 supported	16 supported
Listed since	Feb 2018	Apr 2021

AppRanks verdict

Generated from live data on this page

The call

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and mDrafty | The First Email Service App in Salesforce 💌 are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More at paid, mDrafty | The First Email Service App in Salesforce 💌 at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More has the larger user base (153 reviews vs 76), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. mDrafty | The First Email Service App in Salesforce 💌's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More audit • mDrafty | The First Email Service App in Salesforce 💌 audit

Listed	February 21, 2018	April 8, 2021

Last updated	—	—

3. Features

As listed by each developer

Kubaru

INSTANT ASSIGNMENT Say goodbye to managing complex assignment rules. Kubaru makes it easy to instantly assign leads, cases, opportunities, and other records to the right user. Eliminate manual work, reduce response time, and hit your speed-to-lead goals.
EASY TO USE Kubaru makes it easy to automate even the most complex assignment logic—no coding or Salesforce admin access required. Eliminate bottlenecks and empower your team to manage assignments. Start a trial to see for yourself how easy it is to use!
INTELLIGENT ROUTING Kubaru provides powerful features to ensure records are always assigned to the right person. Key features include weighted round robin assignment, workload balancing, territory management, skill-based routing, shark tanks, and more.
SLA ENFORCEMENT Kubaru will monitor lead and case response times and escalate or reassign unworked records before they go cold. Keep your pipeline warm, measure employee performance, and ensure your team meets SLAs for both sales and support.
USER AVAILABILITY Never assign records to unavailable users again. Kubaru makes it easy to configure user work shifts, out-of-office schedules, workload capacity limits, and more—ensuring records are only routed to users who are available to respond.
WORKLOAD BALANCING Avoid employee burnout and boost productivity by assigning leads, cases, and other records based on user capacity. Kubaru helps you monitor performance and balance workloads using weights, capacity limits, and other features.
BUILT TO SCALE Kubaru was built using Salesforce Lightning Web Components for maximum performance and scalability. It runs asynchronously in the background to handle enterprise-scale data without exceeding governor limits or slowing other processes.
ENTERPRISE-GRADE SECURITY Kubaru is a 100% native Salesforce application built on the Salesforce Lightning platform—providing unmatched data security. Detailed audit logs provide full visibility into every assignment and configuration change.
FREE LIFETIME SUPPORT We work closely with every customer to ensure Kubaru meets their unique needs. That’s how we’ve maintained a perfect five-star rating. Let us help you find the right assignment strategy to supercharge your team’s performance!

mDrafty | The First

EMAIL-TO-CASE & EMAIL VISIBILITY ✔ Improve Email-to-Case Workflows ✔ Alternative to Einstein Activity Capture (EAC) ✔ Complete Email Visibility on Any Record ✔ Full Email Threads & Email History ✔ Email Tracking on Standard & Custom Objects ✔ Shared Inbox
ENHANCED EMAIL COMPOSER ✔ Auto Draft Emails ✔ Advanced Email Signatures ✔ Unlimited Daily Email Sending ✔ Enhanced Email Formatting ✔ Predefined Email Content ✔ Email Translation for Multilingual Teams ✔ Built-in Email Spell Check ✔ No Email Body Length
ADVANCED EMAIL THREAD MANAGEMENT ✔ Multi-Threads on all Objects and Records ✔ Smart Inbox Rules & Email Routing ✔ Automated Thread Labels & Categorization ✔ Automated Follow-Ups & Reminders ✔ Control Thread Visibility by Team or Role ✔ Shared Inbox Collab
SHARED INBOX & TEAM COLLABORATION ✔ Shared Mailbox Management ✔ Email Assignment & Ownership ✔ Queue-Based Communication ✔ Team Collaboration on Email Threads ✔ Customer Communication Tracking ✔ Unresolved Email Management ✔ Automated Email Routing
EMAIL TRACKING & REPORTING ✔ Email Activity Tracking ✔ Email Open & Click Tracking ✔ Email Performance Reporting ✔ Response Time Analytics ✔ Team Email Reporting ✔ Email Engagement Analytics ✔ Team Performance Metrics ✔ Customer Communication Analytics

Keyword	Kubaru	mDrafty \| The First
contacts cases	#3	#7
performance	#3	#12
record	#11	#4
lead case	#5	#10
leads cases	#4	#12

7. App details

Long-form description · keyword frequency

Kubaru

Kubaru provides all the features you need to fully automate the assignment of leads, cases, contacts, and other objects in Salesforce: • Assign ANY standard or custom object • Round robin • Weighted assignment • Skill-based assignment • Shark tanks • Duplicate matching • Load balancing • Territory management • Automated reassignment of unworked records • Assign to logged-in reps only • Schedules • Notifications (email, mobile, Slack, Chatter, Lightning, push alerts, sound alerts, etc.) • Automatic reimbursement for lost/rejected leads • Assignment logs How Kubaru helps: • Eliminate territory disputes between reps using round robin lead assignment • Assign leads and cases to reps based on availability, product knowledge, language, etc. • Use weighted lead assignment to direct more leads to top performers • Use load balancing to balance the workload between support reps • Create separate distribution schedules for geographically dispersed teams • Configure routers to reassign unworked leads before they go cold Ensure leads and other records never go uncontacted again. Install a free trial today!

Top keywords

assignment6×4.00%
leads6×4.00%
reps4×2.67%
assign3×2.00%
alerts2×1.33%
balancing2×1.33%
between2×1.33%
cases2×1.33%
etc2×1.33%
go2×1.33%
kubaru2×1.33%
lead2×1.33%

mDrafty | The First

Manage inbound and outbound Email directly on Leads, Contacts, Opportunities, Cases, Accounts, and Custom Objects. Improve Email-to-Case workflows, replace Einstein Activity Capture (EAC) limitations, track complete Email Threads, and keep full Email history visible on every record. ✔ Email-to-Case Enhancement ✔ Alternative to Einstein Activity Capture (EAC) ✔ Email Tracking & Email Visibility ✔ Complete Email Threads & Email History ✔ Native Email Storage ✔ Shared Inbox Visibility ✔ Outlook & Gmail Integration ✔ Enhanced Email & EmailMessage Support ✔ Email Templates & Email Automation ✔ Standard & Custom Object Support View all customer Email communication directly on Salesforce records. Improve Email-to-Case processes, increase Email visibility across teams, track Email activity, manage Email Threads, and maintain complete Email history for Sales and Service teams. Ideal for organizations looking for a Shared Inbox experience, Email Tracking, Email Logging, and an alternative to Einstein Activity Capture. Supports Email-to-Case, Shared Inbox workflows, Email Tracking, Email Logging, Email Visibility, Email Collaboration, Outlook, Gmail, Enhanced Email. Start your free trial

Top keywords

email23×15.44%
activity4×2.68%
email-to-case4×2.68%
visibility4×2.68%
activity capture3×2.01%
capture3×2.01%
complete3×2.01%
complete email3×

mDrafty | The First vs Kubaru

mDrafty | The First

1. Listing metadata

Kubaru

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Kubaru · 0 changes

mDrafty | The First · 3 changes

7. App details

Frequently asked

Is Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌 cheaper?

Which has better reviews, Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌?

Should I choose Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌?

Which is faster to set up, Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More or mDrafty | The First Email Service App in Salesforce 💌?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More and mDrafty | The First Email Service App in Salesforce 💌?