Is Pendula | Send & receive SMS on SF - automate conversations via drag & drop or Email Platform cheaper?

Email Platform is the cheaper option — it offers a free plan (free). Pendula | Send & receive SMS on SF - automate conversations via drag & drop starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

Pendula | Send & receive SMS on SF - automate conversations via drag & drop typically suits early-stage and growth-mode teams based on its published review base (15 reviews). Email Platform typically suits early-stage and growth-mode teams based on its published review base (55 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Pendula | Send & vs Email Platform — Salesforce

Pendula | Send & receive SMS on SF - automate conversations via drag & drop vs Email Platform

Side-by-side comparison · 24 data points

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

4.9·15reviews

Orchestrate, connect and enhance your customer journeys with next-gen engagement. Pendula helps marketing and CX teams to enhance and automate how you interact with your customers with tools like activity reporting, generative AI, and sentiment analysis.

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1. Listing metadata

Field-level data

	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Email Platform
Tagline	“Orchestrate, connect and enhance your customer journeys with next-gen engagement. Pendula helps marketing and CX teams to enhance and automate how you interact with your customers with tools like activity reporting, generative AI, and sentiment analysis.”254 chars	“⭐ 5.0 - The Complete Email Solution for Salesforce. One app for everything email in Salesforce. ✅ Record Inbox - Email-to-Case, EAC Alternative & Visibility ✅ Global Inbox - Shared Inbox, Team Email & Queues ✅ Mass Email Campaigns, Automation & Templates”255 chars
Description	1152 / 2000 chars58% used	1194 / 2000 chars60% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Pendula	GOAT Email
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Pendula | Send & receive SMS on SF - automate conversations via drag & drop and Email Platform
Metric	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Email Platform
Rating	4.9 ★	★ 5.0 ★
Total reviews	15	★ 55
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	8	★ 9
Languages	1 supported	1 supported
Listed since	Jul 2017	Sep 2024

Last updated	—	—

3. Features

As listed by each developer

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

EXPERIENCE & WORKFLOW STUDIO Start a meaningful conversation. Select a data source to identify the moments that actually matter to your customers. Use simple drag and drop UI to build seamless journeys as creative as your imagination will allow.
EFFORTLESS INTEGRATIONS Connect to anywhere, and everywhere, in real-time — all while communicating with your customers. Get a 360° view of your customer and automate tailored conversations leveraging data from any source at any point in the journey.
REAL-TIME SEGMENTATION Segment your audience based on their responses, in real time. Identify advocates or at-risk customers based on past or real-time behaviours. Build micro-segments around recency, frequency and value with ease.
MULTICHANNEL CUSTOMER ENGAGEMENT Be where your customers are, and connect with them on the channels they use the most. Expand your reach and deliver a full omnichannel experience by leveraging a broader channel mix.
ADVANCED HYPER-PERSONALISATION Accurate relevance and meaningful context, every single time. Effortlessly personalise communications with real-time data from any system and deliver truly 1:1 experiences based on demographics, or past behavioural data.
INTELLIGENT CUSTOMER JOURNEYS Inject game-changing intelligence into your customer journeys at an individual level. Write natural language directives and let Pendula do the heavy lifting so you can get back to what you do best.
SEAMLESS JOURNEY MODIFICATIONS Edit, pause or stop journeys without interrupting the customer experience. Update and refine customer journeys without you or your customers missing a beat, with advanced management capabilities on the spot.
NEXT-GEN AI-DECISIONING Personalise customer interactions, guiding them along effective paths based on unique preferences. Automate routine processes with AI-driven insights to deliver seamless 24/7 service, enhancing customer satisfaction.

Email Platform

✅ OUTLOOK & GMAIL SYNC ✔ Outlook Compatible ✔ Gmail Compatible ✔ Personal & Shared Mailboxes ✔ Inbound & Outbound Email Sync ✔ Email Attachments Sync ✔ Unified Email Experience ✔ Multi-Mailbox Support
✅ EMAIL HISTORY & VISIBILITY ✔ Complete Email History ✔ Email Visibility on Records ✔ Customer Communication History ✔ Email Activity Timeline ✔ Team Email Visibility ✔ Shared Communication Records ✔ Email Search & Access
✅ EAC ALTERNATIVE ✔ Alternative to Einstein Activity Capture ✔ Native Email Storage ✔ Email Reporting & Analytics ✔ Email Attachments in Salesforce ✔ Long-Term Email History ✔ Salesforce Automation Support ✔ Complete Email Visibility
✅ RECORD INBOX ✔ Email-to-Case Workflows ✔ Record-Based Email Management ✔ Email Tracking on Any Record ✔ Full Email Threads ✔ Customer Communication Visibility ✔ Email Ownership ✔ Standard & Custom Objects
✅ GLOBAL INBOX ✔ Shared Inbox Management ✔ Team Email Collaboration ✔ Queue-Based Communication ✔ Email Assignment & Routing ✔ Shared Mailbox Visibility ✔ Team Ownership ✔ Customer Service Operations

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Email Platform
your inbox	Not ranked	#1
inbox	Not ranked	#1
sync email	Not ranked	#1
journeys and	#3	Not ranked
journeys	#3	Not ranked

7. App details

Long-form description · keyword frequency

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

WHY PENDULA? Inspire, engage and retain modern customers with the next generation of intelligent customer engagement. Pendula puts marketing and CX teams in the drivers seat today, by defying the limits of data and journeying, bringing their campaigns to life for transformed business growth tomorrow. ORCHESTRATE Effortlessly design seamless customer experiences with our workflow automation studio. Pendula allows you to craft journeys that are as dynamic as they are intuitive, ensuring every interaction feels personalised to your customer's unique message. CONNECT Expand your reach like never before with over 80+ integrations and two-way conversations across your omnichannel strategy. Connect with unlimited data sources to gain invaluable insights into customer behaviours and preferences. Best of all, our solution eliminates the need for IT or developers, giving control back to your CX and Marketing teams. ENHANCE Elevate your customer engagement with advanced AI tools, comprehensive reporting and analytics. With Pendula, transform data into action, ensuring each touchpoint deepens customer understanding and loyalty.

Top keywords

customer5×3.13%
pendula4×2.50%
data3×1.88%
connect2×1.25%
customer engagement2×1.25%
cx2×1.25%
engagement2×1.25%
ensuring2×1.25%
marketing2×1.25%
teams2×1.25%

Email Platform

Constantly switching between Outlook, Gmail, and Salesforce? GOAT Email Core provides the foundation for Outlook & Gmail Sync, Email History, Email Visibility, Shared Mailboxes, and Customer Communication Management inside Salesforce. Keep inbound and outbound emails connected to your CRM, maintain complete Email History, and improve visibility across customer communication. GOAT Email helps teams manage email directly inside Salesforce while reducing dependency on external inboxes. Whether you prefer Record Inbox or a Shared Inbox experience, GOAT Email supports Email-to-Case workflows, Shared Mailboxes, Team Email, Customer Communication, and Outlook/Gmail integration. Alternative to Einstein Activity Capture (EAC), Email Attachments, Native Email Storage, and Email Reporting. Record Inbox: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000FgsJcUAJ Global Inbox: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000Hcc7TUAR Install GOAT Email Core first, then choose Record Inbox or Global Inbox as your preferred email experience. Contact [email protected] for installation assistance. Get started today with a free trial.

Top keywords

email13×8.61%
inbox6×3.97%
salesforce5×3.31%
goat4×2.65%
goat email4×2.65%
com3×1.99%
communication3×1.99%
customer3×1.99%

Pendula | Send & receive SMS on SF - automate conversations via drag & drop vs Email Platform

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

1. Listing metadata

Email Platform

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Pendula | Send & receive SMS on SF - automate conversations via drag & drop · 0 changes

Email Platform · 3 changes

7. App details

Frequently asked

Is Pendula | Send & receive SMS on SF - automate conversations via drag & drop or Email Platform cheaper?

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Should I choose Pendula | Send & receive SMS on SF - automate conversations via drag & drop or Email Platform?

Which is faster to set up, Pendula | Send & receive SMS on SF - automate conversations via drag & drop or Email Platform?

Which works better for small vs large Salesforce AppExchange admins?

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