Which works better for small vs large Salesforce AppExchange admins?

Pendula | Send & receive SMS on SF - automate conversations via drag & drop typically suits early-stage and growth-mode teams based on its published review base (15 reviews). Global Inbox typically suits early-stage and growth-mode teams based on its published review base (56 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Pendula | Send & vs Global Inbox — Salesforce

Pendula | Send & receive SMS on SF - automate conversations via drag & drop vs Global Inbox

Side-by-side comparison · 24 data points

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

4.9·15reviews

Orchestrate, connect and enhance your customer journeys with next-gen engagement. Pendula helps marketing and CX teams to enhance and automate how you interact with your customers with tools like activity reporting, generative AI, and sentiment analysis.

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1. Listing metadata

Field-level data

	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Global Inbox
Tagline	“Orchestrate, connect and enhance your customer journeys with next-gen engagement. Pendula helps marketing and CX teams to enhance and automate how you interact with your customers with tools like activity reporting, generative AI, and sentiment analysis.”254 chars	“⭐ 5.0 Rated, Top-Rated Shared Inbox for Salesforce. Give your team one shared view of every customer email - assigned, owned, and never lost. ✅ Customer Communication, Queues & Shared Mailboxes ✅ Email Assignment,Ownership & Routing ✅ Outlook & Gmail Sync”255 chars
Description	1152 / 2000 chars58% used	1200 / 2000 chars60% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Pendula	GOAT Email
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Pendula | Send & receive SMS on SF - automate conversations via drag & drop and Global Inbox
Metric	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Global Inbox
Rating	4.9 ★	★ 5.0 ★
Total reviews	15	★ 56
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	★ 4 tiers
Listed features	8	★ 9
Languages	1 supported	1 supported
Listed since	Jul 2017	Sep 2024

Last updated	—	—

3. Features

As listed by each developer

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

EXPERIENCE & WORKFLOW STUDIO Start a meaningful conversation. Select a data source to identify the moments that actually matter to your customers. Use simple drag and drop UI to build seamless journeys as creative as your imagination will allow.
EFFORTLESS INTEGRATIONS Connect to anywhere, and everywhere, in real-time — all while communicating with your customers. Get a 360° view of your customer and automate tailored conversations leveraging data from any source at any point in the journey.
REAL-TIME SEGMENTATION Segment your audience based on their responses, in real time. Identify advocates or at-risk customers based on past or real-time behaviours. Build micro-segments around recency, frequency and value with ease.
MULTICHANNEL CUSTOMER ENGAGEMENT Be where your customers are, and connect with them on the channels they use the most. Expand your reach and deliver a full omnichannel experience by leveraging a broader channel mix.
ADVANCED HYPER-PERSONALISATION Accurate relevance and meaningful context, every single time. Effortlessly personalise communications with real-time data from any system and deliver truly 1:1 experiences based on demographics, or past behavioural data.
INTELLIGENT CUSTOMER JOURNEYS Inject game-changing intelligence into your customer journeys at an individual level. Write natural language directives and let Pendula do the heavy lifting so you can get back to what you do best.
SEAMLESS JOURNEY MODIFICATIONS Edit, pause or stop journeys without interrupting the customer experience. Update and refine customer journeys without you or your customers missing a beat, with advanced management capabilities on the spot.
NEXT-GEN AI-DECISIONING Personalise customer interactions, guiding them along effective paths based on unique preferences. Automate routine processes with AI-driven insights to deliver seamless 24/7 service, enhancing customer satisfaction.

Global Inbox

✅ SHARED INBOX & SHARED MAILBOXES ✔ Shared Inbox Management ✔ Shared Mailbox Visibility ✔ Personal & Shared Mailboxes ✔ Centralized Customer Communication ✔ Team Email Workflow ✔ Shared Inbox Ownership ✔ Team Workload Distribution
✅ EMAIL ASSIGNMENT & OWNERSHIP ✔ Email Assignment & Routing ✔ Email Ownership Tracking ✔ Queue-Based Communication ✔ Automated Email Distribution ✔ Team Responsibility Management ✔ SLA & Response Ownership ✔ Internal Collaboration Notes
✅ TEAM COLLABORATION ✔ Team Collaboration on Email Threads ✔ Internal Email Coordination ✔ Shared Inbox Visibility ✔ Customer Communication Tracking ✔ Complete Email History ✔ Customer Communication Continuity ✔ Email Attachments in Salesforce
✅ OUTLOOK & GMAIL INTEGRATION ✔ Outlook Compatible ✔ Gmail Compatible ✔ Outlook & Gmail Sync ✔ Personal & Shared Mailboxes ✔ Unified Email Experience ✔ Email History Inside Salesforce ✔ Automated Queue Routing
✅ EMAIL ROUTING & AUTOMATION ✔ Automated Email Routing ✔ Smart Inbox Rules ✔ Queue Assignment ✔ Follow-Up Automation ✔ Workflow Automation ✔ Rule-Based Email Assignment

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Pendula \| Send & receive SMS on SF - automate conversations via drag & drop	Global Inbox
complete visibility	Not ranked	#1
management automated communications	Not ranked	#1
inbox email	Not ranked	#1
journeys and	#3	Not ranked
journeys	#3	Not ranked

7. App details

Long-form description · keyword frequency

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

WHY PENDULA? Inspire, engage and retain modern customers with the next generation of intelligent customer engagement. Pendula puts marketing and CX teams in the drivers seat today, by defying the limits of data and journeying, bringing their campaigns to life for transformed business growth tomorrow. ORCHESTRATE Effortlessly design seamless customer experiences with our workflow automation studio. Pendula allows you to craft journeys that are as dynamic as they are intuitive, ensuring every interaction feels personalised to your customer's unique message. CONNECT Expand your reach like never before with over 80+ integrations and two-way conversations across your omnichannel strategy. Connect with unlimited data sources to gain invaluable insights into customer behaviours and preferences. Best of all, our solution eliminates the need for IT or developers, giving control back to your CX and Marketing teams. ENHANCE Elevate your customer engagement with advanced AI tools, comprehensive reporting and analytics. With Pendula, transform data into action, ensuring each touchpoint deepens customer understanding and loyalty.

Top keywords

customer5×3.13%
pendula4×2.50%
data3×1.88%
connect2×1.25%
customer engagement2×1.25%
cx2×1.25%
engagement2×1.25%
ensuring2×1.25%
marketing2×1.25%
teams2×1.25%

Global Inbox

Global Inbox centralizes all customer email communication into a single Shared Inbox inside Salesforce. Manage personal and shared mailboxes, assign emails to team members, track ownership, and collaborate on customer conversations without switching between Outlook, Gmail, and Salesforce. Improve team productivity with Shared Inbox visibility, Email Assignment, Queue Management, Email Routing, and Team Collaboration. Keep complete Email History, Customer Communication, and Email Threads accessible from a single Salesforce workspace. GOAT Email Global Inbox supports Outlook and Gmail integration, Shared Mailbox Management, Customer Service Inboxes, Email Ownership, Automated Routing, Multi-Thread Email Management, and advanced Email Collaboration across teams. Support Unresolved Email Management, Shared Inbox Visibility, Team Email Workflows, Customer Service Operations, and Queue-Based Customer Communication. Global Inbox operates as part of the GOAT Email platform and requires GOAT Email Core. Ideal for Shared Inbox, Shared Mailbox, Customer Service Inbox, Team Email, Email Ownership, Queue Management. Start your free trial today or contact our team at [email protected].

Top keywords

email15×9.55%
inbox8×5.10%
customer7×4.46%
shared7×4.46%
team6×3.82%
management5×3.18%
shared inbox4×2.55%
communication3×1.91%

Pendula | Send & receive SMS on SF - automate conversations via drag & drop vs Global Inbox

Pendula | Send & receive SMS on SF - automate conversations via drag & drop

1. Listing metadata

Global Inbox

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Pendula | Send & receive SMS on SF - automate conversations via drag & drop · 0 changes

Global Inbox · 3 changes

7. App details

Frequently asked

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Should I choose Pendula | Send & receive SMS on SF - automate conversations via drag & drop or Global Inbox?

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Which works better for small vs large Salesforce AppExchange admins?

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