Is Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More cheaper?

Both Mogli SMS: Text Messaging | WhatsApp and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More offer paid plans only. Mogli SMS: Text Messaging | WhatsApp starts at paid; Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Mogli SMS: Text Messaging | WhatsApp (5.0★, 209 reviews) and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More (5.0★, 153 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Both apps are one-click installs from the Salesforce AppExchange. Mogli SMS: Text Messaging | WhatsApp has the deeper published review base (209 vs 153), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Mogli SMS: Text Messaging | WhatsApp typically suits early-stage and growth-mode teams based on its published review base (209 reviews). Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More typically suits early-stage and growth-mode teams based on its published review base (153 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Mogli SMS: Text vs Kubaru: Fully — Salesforce

Kubaru vs Mogli SMS

Side-by-side comparison · 24 data points

Kubaru

5.0·153reviews

Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!

salesforcepaid

Change

1. Listing metadata

Field-level data

	Mogli SMS	Kubaru
Tagline	“Mogli makes texting from Salesforce easy. Built on and for Salesforce, Mogli was designed for Trailblazers. Our team members are experts in Salesforce and texting, so you can confidently add SMS, RCS or WhatsApp messaging to your communications strategy. ”255 chars	“Are you looking for a better way to assign leads, contacts, cases, opportunities, and other records in Salesforce? Kubaru provides all the tools you need to optimize your assignment strategy. Start your free 30 day trial today!”227 chars
Description	1195 / 2000 chars60% used	1116 / 2000 chars56% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Mogli	Kubaru
Listed	October 10, 2016	February 21, 2018

At a glance

8 metrics · auto-computed

Feature comparison between Mogli SMS: Text Messaging | WhatsApp and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Metric	Mogli SMS: Text Messaging \| WhatsApp	Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Rating	5.0 ★	★ 5.0 ★
Total reviews	★ 209	153
Free plan	—	—
Pricing	paid	paid
Pricing tiers	★ 2 tiers	1 tier
Listed features	9	9
Languages	1 supported	1 supported
Listed since	Oct 2016	Feb 2018

AppRanks verdict

Generated from live data on this page

The call

Mogli SMS: Text Messaging | WhatsApp and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing

Pricing entry tiers: Mogli SMS: Text Messaging | WhatsApp at paid, Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Mogli SMS: Text Messaging | WhatsApp has the larger user base (209 reviews vs 153), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Mogli SMS: Text Messaging | WhatsApp audit • Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More audit

Last updated	—	—

3. Features

As listed by each developer

Mogli SMS

All Mogli plans are customizable, priced annually, and include unlimited user licenses and contacts, a dedicated Account Manager, guided onboarding, technical support, and a complete self-service user guide.
When you use Mogli, your teams (and your texts) stay within the CRM. There’s no toggling between tabs or importing data. With Agentforce and Marketing Cloud support, the more your org has invested in Salesforce, the more powerful Mogli becomes.
Mogli’s support and implementation teams are 100% US-based, and we all know Salesforce. We take a consultative, hands-on approach to onboarding (including carrier registration), training, and support. You’ll have someone to go to at every stage.
Mogli makes it easy to bidirectionally communicate with your contacts from within Salesforce, while automatically tracking and logging all message history.
Reach large segments of your audience instantly and easily with bulk messaging. Select recipients from your Salesforce Campaigns, Reports, and List Views. Save time with message templates and personalize at scale with merge fields.
Optional Mogli AI features, Conversation Summary and Message Recommendation, make it easier to manage conversations between team members and reduce response times.
With support for SMS, MMS, RCS, and WhatsApp, Mogli makes it easy for you to send and receive all kinds of text messages. We give you the flexibility to choose the best protocol for your organization’s strategy and goals.
Mogli for Agentforce makes it easy to turn text messaging into an agentic channel. Capture leads, nurture, convert, and upsell - autonomously, 24/7.
Easily incorporate text messages into Journey Builder with Mogli for Marketing Cloud. All messages sent and received are logged directly to the customer’s record in Salesforce Core and are visible across teams via the Mogli Conversation View.

Kubaru

INSTANT ASSIGNMENT Say goodbye to managing complex assignment rules. Kubaru makes it easy to instantly assign leads, cases, opportunities, and other records to the right user. Eliminate manual work, reduce response time, and hit your speed-to-lead goals.
EASY TO USE Kubaru makes it easy to automate even the most complex assignment logic—no coding or Salesforce admin access required. Eliminate bottlenecks and empower your team to manage assignments. Start a trial to see for yourself how easy it is to use!
INTELLIGENT ROUTING Kubaru provides powerful features to ensure records are always assigned to the right person. Key features include weighted round robin assignment, workload balancing, territory management, skill-based routing, shark tanks, and more.
SLA ENFORCEMENT Kubaru will monitor lead and case response times and escalate or reassign unworked records before they go cold. Keep your pipeline warm, measure employee performance, and ensure your team meets SLAs for both sales and support.
USER AVAILABILITY Never assign records to unavailable users again. Kubaru makes it easy to configure user work shifts, out-of-office schedules, workload capacity limits, and more—ensuring records are only routed to users who are available to respond.

Keyword	Mogli SMS	Kubaru
productivity	#3	#4
user	#7	#4
teams	#4	#8
optimize	#12	#6
start	#8	#10

7. App details

Long-form description · keyword frequency

Mogli SMS

• SMS, MMS, RCS, WhatsApp, Scheduling, URL Tracking, Text-to-Voice, File-to-Voice • Built on and for Salesforce • Unlimited users for every plan • 100% USA based support • Configuration and gateway (number) registration included • Compatibility with most standard and custom Objects (including Person Accounts) • Options to bring your own phone numbers and shortcodes • Global coverage More Features: • Real-time one-to-one SMS & WhatsApp conversations • Bulk SMS with campaigns, list views, and reports • Immediate notifications of incoming messages • Customizable message Conversation Views for each user • Auto-create Contacts/Leads, Cases, Opportunities, and event registrations • Voice features for auto-calling and text-to-speech • Automated follow-up based on answers to specific survey questions • Inbound keywords and auto-responses • Merge fields on individual and bulk texts • Ability to automate messages using Workflow, Process Builder, Flow, and Triggers • Mobile-first meeting scheduling • Dashboard responses to get a 360-degree view of your clients Industries: Education, Financial Services, NonProfit, Real Estate, Manufacturing, Staffing and Recruiting, Legal, Government

Top keywords

sms3×2.03%
bulk2×1.35%
messages2×1.35%
scheduling2×1.35%
views2×1.35%
whatsapp2×1.35%

Kubaru

Kubaru provides all the features you need to fully automate the assignment of leads, cases, contacts, and other objects in Salesforce: • Assign ANY standard or custom object • Round robin • Weighted assignment • Skill-based assignment • Shark tanks • Duplicate matching • Load balancing • Territory management • Automated reassignment of unworked records • Assign to logged-in reps only • Schedules • Notifications (email, mobile, Slack, Chatter, Lightning, push alerts, sound alerts, etc.) • Automatic reimbursement for lost/rejected leads • Assignment logs How Kubaru helps: • Eliminate territory disputes between reps using round robin lead assignment • Assign leads and cases to reps based on availability, product knowledge, language, etc. • Use weighted lead assignment to direct more leads to top performers • Use load balancing to balance the workload between support reps • Create separate distribution schedules for geographically dispersed teams • Configure routers to reassign unworked leads before they go cold Ensure leads and other records never go uncontacted again. Install a free trial today!

Top keywords

assignment6×4.00%
leads6×4.00%
reps4×2.67%
assign3×2.00%
alerts2×1.33%
balancing2×1.33%
between2×1.33%
cases2×1.33%
etc2×1.33%
go2×1.33%
kubaru2×1.33%
lead2×1.33%

Kubaru vs Mogli SMS

Kubaru

1. Listing metadata

Mogli SMS

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Mogli SMS · 5 changes

Kubaru · 0 changes

7. App details

Frequently asked

Is Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More cheaper?

Which has better reviews, Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Should I choose Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

Which is faster to set up, Mogli SMS: Text Messaging | WhatsApp or Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Mogli SMS: Text Messaging | WhatsApp and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More?