Side-by-side comparison · 24 data points
Power Your Sales Team with Real-Time B2B Intelligence—Without Ever Leaving Salesforce
| State KnowWho for Salesforce | Salesforce Native Application by ZoomInfo | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Developer | ||
| Listed | ||
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State KnowWho is the only complete State Exec & Legislator directory for Salesforce CRM. Built with the native platform and updated daily, it puts detailed info about the executives and members, committees & leaders plus their staff into Salesforce.
| Metric | State KnowWho for Salesforce | Salesforce Native Application by ZoomInfo |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.6 ★ |
| Total reviews | 9 | ★ 348 |
| Free plan | — | — |
| Pricing | paid | paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | ★ 6 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2012 | Dec 2019 |
State KnowWho for Salesforce edges out Salesforce Native Application by ZoomInfo on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: State KnowWho for Salesforce at paid, Salesforce Native Application by ZoomInfo at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Salesforce Native Application by ZoomInfo has the larger user base (348 reviews vs 9), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. State KnowWho for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to State KnowWho for Salesforce; mid-market and enterprise merchants with specific feature requirements should evaluate both — Salesforce Native Application by ZoomInfo's 348-review base may include the workflow context that matches your specific use case better than State KnowWho for Salesforce's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: State KnowWho for Salesforce audit • Salesforce Native Application by ZoomInfo audit
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| Keyword | State KnowWho for Salesforce | Salesforce Native Application by ZoomInfo |
|---|---|---|
| contact | #99 | #13 |
Both State KnowWho for Salesforce and Salesforce Native Application by ZoomInfo offer paid plans only. State KnowWho for Salesforce starts at paid; Salesforce Native Application by ZoomInfo starts at paid. Compare the per-tier features in the Pricing section above before committing.
State KnowWho for Salesforce has the higher average rating (4.8★ from 9 reviews) compared to Salesforce Native Application by ZoomInfo (4.6★ from 348 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. State KnowWho for Salesforce fits better if you prioritize rating consistency; Salesforce Native Application by ZoomInfo is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange marketplace. Salesforce Native Application by ZoomInfo has more onboarding documentation maturity (348 reviews vs 9), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
State KnowWho for Salesforce typically suits early-stage and growth-mode stores based on its review-base composition (9 reviews). Salesforce Native Application by ZoomInfo aligns more with early-stage and growth-mode stores (348 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. State KnowWho for Salesforce and Salesforce Native Application by ZoomInfo both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from State KnowWho for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
