Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Blackthorn Messaging | SMS Text Messages for Salesforce typically suits early-stage and growth-mode teams based on its published review base (60 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs Blackthorn Messaging — Salesforce

Blackthorn Messaging | SMS Text Messages for Salesforce vs Conga Composer | Document generation and reporting for Salesforce made easy

Side-by-side comparison · 24 data points

Blackthorn Messaging | SMS Text Messages for Salesforce

4.9·60reviews

It's a no-brainer! With text message open rates at a soaring 98% (compared to the 25% average for emails), Blackthorn is redefining communication with direct SMS messaging from Salesforce. Boost your engagement and keep your data all in one place.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Blackthorn Messaging \| SMS Text Messages for Salesforce
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“It's a no-brainer! With text message open rates at a soaring 98% (compared to the 25% average for emails), Blackthorn is redefining communication with direct SMS messaging from Salesforce. Boost your engagement and keep your data all in one place. ”250 chars
Description	961 / 2000 chars48% used	848 / 2000 chars42% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Blackthorn.io, Inc.

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Blackthorn Messaging | SMS Text Messages for Salesforce
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Blackthorn Messaging \| SMS Text Messages for Salesforce
Rating	4.7 ★	★ 4.9 ★
Total reviews	★ 950	60
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Aug 2012

AppRanks verdict

Generated from live data on this page

The call

Blackthorn Messaging | SMS Text Messages for Salesforce edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, Blackthorn Messaging | SMS Text Messages for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 60), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Blackthorn Messaging | SMS Text Messages for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Blackthorn Messaging | SMS Text Messages for Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 950-review base may include the workflow context that matches your specific use case better than Blackthorn Messaging | SMS Text Messages for Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Blackthorn Messaging | SMS Text Messages for Salesforce audit

Listed	November 10, 2009	August 4, 2012

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Blackthorn Messaging | SMS Text Messages for Salesforce

Send and receive text message communication from directly within Salesforce. Ensure that all of your text messages are stored and remain within your CRM where it's reportable and trackable.
New conversations are created automatically when you receive a text and the conversation status is updated in real-time as you send and receive texts. No more lost historical conversations, access transcripts quickly in the Conversation History areas.
Connect with customers as part of your sales or registration processes by using their preferred channel of communication. Simply insert automated or manual messages into your existing business processes to ensure open and clear communication.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Blackthorn Messaging \| SMS Text Messages for Salesforce
text	#12	#8

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Blackthorn Messaging \| SMS Text Messages for Salesforce
Average rating	4.7 ★ (950)	4.9 ★ (60)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Blackthorn Messaging | SMS Text Messages for Salesforce

A Salesforce SMS App designed for sending and receiving text messages from Salesforce. Add a new channel into your support and sales operations. Ensure that text messaging is stored and remains within your CRM where it's reportable and trackable. FEATURES ✔ Manage all your text message conversations from a unified inbox ✔ Send bulk messages from List Views or Campaigns ✔ Build Automations (Flow, Process Builder, and Apex) ✔ Send SMS or MMS (image messaging) from any Object ✔ Configure multiple phone numbers ✔ Templates with merge fields ✔ Auto create inbound leads ✔ Automated conversation tool with campaigns ✔ Link tracking ✔ Link shortening ✔ SMS Forwarding ✔ Phone lookup to verify phone numbers are mobile numbers and not landlines. This saves you money by not using your message balance to text landlines. ✔ Lightning Components

Top keywords

text4×3.23%
numbers3×2.42%
phone3×2.42%
sms3×2.42%
campaigns2×1.61%
landlines2×1.61%
link2×1.61%
message2×1.61%
messages2×1.61%
messaging

Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and Blackthorn Messaging | SMS Text Messages for Salesforce offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; Blackthorn Messaging | SMS Text Messages for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

Blackthorn Messaging | SMS Text Messages for Salesforce has the higher average rating (4.9★ from 60 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 950 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

Blackthorn Messaging | SMS Text Messages for Salesforce holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. Conga Composer | Document generation and reporting for Salesforce made easy has the deeper published review base (950 vs 60), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Blackthorn Messaging | SMS Text Messages for Salesforce vs Conga Composer | Document generation and reporting for Salesforce made easy

Blackthorn Messaging | SMS Text Messages for Salesforce

1. Listing metadata

Conga Composer | Document generation and reporting for Salesforce made easy

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Blackthorn Messaging | SMS Text Messages for Salesforce?

See full keyword rankings, install trends, and weekly alerts

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