Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). VanillaSoft - Sales Engagement, Simplified. typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs VanillaSoft - Sales — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs VanillaSoft - Sales Engagement, Simplified.

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·950reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	VanillaSoft - Sales Engagement, Simplified.
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“VanillaSoft Unite for Salesforce is a companion integration app that enables real-time/batch data sharing of information from Leads, Contacts, and Opportunities from Salesforce to VanillaSoft. Supports both the Classic and Lightning user interfaces.”249 chars
Description	961 / 2000 chars48% used	1075 / 2000 chars54% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	VanillaSoft

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and VanillaSoft - Sales Engagement, Simplified.
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	VanillaSoft - Sales Engagement, Simplified.
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 950	2
Free plan	—	★ Yes
Pricing	paid	free_to_install
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Aug 2011

AppRanks verdict

Generated from live data on this page

The call

VanillaSoft - Sales Engagement, Simplified. edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, VanillaSoft - Sales Engagement, Simplified. offers a free tier (free_to_install) while Conga Composer | Document generation and reporting for Salesforce made easy starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. VanillaSoft - Sales Engagement, Simplified.'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to VanillaSoft - Sales Engagement, Simplified.; mid-market and enterprise admins with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 950-review base may include the workflow context that matches your specific use case better than VanillaSoft - Sales Engagement, Simplified.'s broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • VanillaSoft - Sales Engagement, Simplified. audit

Listed	November 10, 2009	August 16, 2011

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

VanillaSoft - Sales Engagement, Simplified.

VanillaSoft, the industry's most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month.
Used standalone or in combination with Salesforce, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities.
Globally, thousands of users employ VanillaSoft's queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	VanillaSoft - Sales Engagement, Simplified.
cloud	#1	Not ranked
salesforce cloud	#1	Not ranked
documents such	#1	Not ranked
sales team	Not ranked	#2
sales managers	Not ranked	#6

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	VanillaSoft - Sales Engagement, Simplified.
Average rating	4.7 ★ (950)	5.0 ★ (2)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

VanillaSoft - Sales Engagement, Simplified.

Double or Triple Your Prospecting Calls VanillaSoft simplifies the outbound sales process, so you can focus on reaching out to prospects and generating more opportunities. Automate Repetitive Tasks Eliminate time-consuming tasks from so you reps can focus on outreach. Call Only the Best Leads VanillaSoft’s Intellective Routing continuously re-prioritizes all leads, presenting reps with the leads most likely to convert. Respond Instantly to Inbound Leads Fresh inbound leads are routed to the next available sales agent within seconds. Lock-in Follow-up Endurance Follow-up progressions and reminders are automatically created after the first call. Build Relationships Logical branching conversation scripts keep your team on message. Report and Analyze Activity Provides real-time insight into the number of calls, call duration, meetings booked, time to close, pipeline, and other key performance metrics. Focus Your Sales Team With a simple adjustment sales managers can immediately re-focus their team to a specific region, age, income, or any other data point.

Top keywords

leads5×3.23%
sales4×2.58%
call3×1.94%
focus3×1.94%
team3×1.94%
calls2×1.29%
follow-up2×1.29%
inbound2×1.29%
inbound leads

Conga Composer | Document generation and reporting for Salesforce made easy vs VanillaSoft - Sales Engagement, Simplified.

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

VanillaSoft - Sales Engagement, Simplified.

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or VanillaSoft - Sales Engagement, Simplified. cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or VanillaSoft - Sales Engagement, Simplified.?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or VanillaSoft - Sales Engagement, Simplified.?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or VanillaSoft - Sales Engagement, Simplified.?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and VanillaSoft - Sales Engagement, Simplified.?