Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Conga CPQ (Configure Price Quote) | formerly Apttus CPQ typically suits early-stage and growth-mode teams based on its published review base (285 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs Conga CPQ (Configure — Salesforce

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ vs Conga Composer | Document generation and reporting for Salesforce made easy

Side-by-side comparison · 24 data points

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

5.0·285reviews

Built for enterprises that are digitally transforming their revenue operations, Conga's award-winning predictive CPQ solution empowers sales, partners & customers to configure complex products & services, deliver accurate quotes and create smarter deals

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Built for enterprises that are digitally transforming their revenue operations, Conga's award-winning predictive CPQ solution empowers sales, partners & customers to configure complex products & services, deliver accurate quotes and create smarter deals”253 chars
Description	961 / 2000 chars48% used	1177 / 2000 chars59% used
Screenshots	—	—
Languages	nlenfifrde+11 more	nlenfifrde+10 more
Platforms	Salesforce	Salesforce
Developer	Conga

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Conga CPQ (Configure Price Quote) | formerly Apttus CPQ
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 950	285
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	15 supported
Listed since	Nov 2009	Sep 2006

AppRanks verdict

Generated from live data on this page

The call

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, Conga CPQ (Configure Price Quote) | formerly Apttus CPQ at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 285), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Conga CPQ (Configure Price Quote) | formerly Apttus CPQ's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga CPQ (Configure Price Quote) | formerly Apttus CPQ; mid-market and enterprise admins with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 950-review base may include the workflow context that matches your specific use case better than Conga CPQ (Configure Price Quote) | formerly Apttus CPQ's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Conga CPQ (Configure Price Quote) | formerly Apttus CPQ audit

Listed	November 10, 2009	September 10, 2006

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

MAKE COMPLEX PRODUCT SALES SIMPLE ON ALL CHANNELS: Add line items without sacrificing complexity. Product visibility & availability rules (location/channel/user). Guided selling wizards for configurable products. E-commerce, partner/direct sales channels
MANAGE PRODUCT & SERVICE COMBOS WITHOUT SEPARATE QUOTES: Quickly combine products with professional, subscription or after-market services. Full visibility into purchases on a single quote. Quickly upsell & cross-sell added services with guided selling
BREAK BOTTLENECKS & BARRIERS IN THE SALES PROCESS: Manage Quote-to-Cash with an intelligent solution on a single data model. Templates and playbooks make deal construction easy. Machine learning insights & alerts enable rapid sales process improvements

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ
quote to cash	#2	#5
conga	#1	#9
revenue lifecycle	#7	#6
line items	#2	#12
execatlas	#3	#12

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Conga CPQ (Configure Price Quote) \| formerly Apttus CPQ
Average rating	4.7 ★ (950)	5.0 ★ (285)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - ensuring higher win rates and a more pleasurable buying experience. Maintain a single price book, discounting structure, and quoting structure across all your channels. With an API-first approach, configuration, pricing, or quoting capabilities can be embedded into any eCommerce, Direct Sales, and Partner Portal, helping streamline configuration and pricing across the revenue lifecycle, and the flexibility to add the CPQ service needed to existing revenue operations at a pace that supports our customer’s business needs. KEY CAPABILITIES • Guided selling & real-time deal scoring • Configurable UI to create optimal workflows per user • Quote collaboration across teams with audit trails • Asset-based ordering for subscriptions, reorders & renewals • Cross-sell & upsell insights with full contract visibility • Multichannel sales on a single platform • Integrated configuration calculations • True margin visibility with price waterfall & cost analysis

Top keywords

configuration3×1.92%
pricing3×1.92%
sales3×1.92%
capabilities2×1.28%
cpq2×1.28%
price2×1.28%
quoting2×1.28%
revenue2×

Frequently asked

Common questions about this comparison

Is Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ cheaper?

Both Conga Composer | Document generation and reporting for Salesforce made easy and Conga CPQ (Configure Price Quote) | formerly Apttus CPQ offer paid plans only. Conga Composer | Document generation and reporting for Salesforce made easy starts at paid; Conga CPQ (Configure Price Quote) | formerly Apttus CPQ starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ has the higher average rating (5.0★ from 285 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 950 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

Both apps are one-click installs from the Salesforce AppExchange. Conga Composer | Document generation and reporting for Salesforce made easy has the deeper published review base (950 vs 285), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ vs Conga Composer | Document generation and reporting for Salesforce made easy

Conga CPQ (Configure Price Quote) | formerly Apttus CPQ

1. Listing metadata

Conga Composer | Document generation and reporting for Salesforce made easy

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Conga CPQ (Configure Price Quote) | formerly Apttus CPQ?

See full keyword rankings, install trends, and weekly alerts

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