Which works better for small vs large Salesforce AppExchange admins?

FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection typically suits early-stage and growth-mode teams based on its published review base (424 reviews). Hootsuite Social Customer Care typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

FormAssembly: Web vs Hootsuite Social — Salesforce

Hootsuite Social Customer Care vs FormAssembly

Side-by-side comparison · 24 data points

Hootsuite Social Customer Care

5.0·1reviews

Connect social data directly to Salesforce to keep customers happy and drive real business impact. Share customer insights and interaction history, streamline workflows, and automate tasks - so your teams can deliver exceptional customer experiences.

salesforcefree_to_install

Change

1. Listing metadata

Field-level data

	FormAssembly	Hootsuite Social Customer Care
Tagline	“FormAssembly is a secure data collection platform for organizations that need to manage sophisticated, mission-critical workflows that deliver information reliably into systems of record like Salesforce. ”204 chars	“Connect social data directly to Salesforce to keep customers happy and drive real business impact. Share customer insights and interaction history, streamline workflows, and automate tasks - so your teams can deliver exceptional customer experiences. ”251 chars
Description	628 / 2000 chars31% used	1120 / 2000 chars56% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	FormAssembly	Hootsuite

At a glance

9 metrics · auto-computed

Feature comparison between FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Hootsuite Social Customer Care
Metric	FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection	Hootsuite Social Customer Care
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 424	1
Free plan	—	★ Yes
Pricing	paid	free_to_install
Pricing tiers	—	1 tier
Listed features	4	★ 9
Review velocity (30d)	0 new	—
Languages	16 supported	1 supported
Listed since	Jan 2007	Jul 2024

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Hootsuite Social Customer Care is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Hootsuite Social Customer Care offers a free tier (free_to_install) while FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Hootsuite Social Customer Care's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Hootsuite Social Customer Care; mid-market and enterprise admins with specific feature requirements should evaluate both — FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's 424-review base may include the workflow context that matches your specific use case better than Hootsuite Social Customer Care's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection audit • Hootsuite Social Customer Care audit

Listed	January 23, 2007	July 10, 2024

Last updated	—	—

3. Features

As listed by each developer

FormAssembly

AGENTIC AI-ASSISTANT Paired with Fai, our AI assistant, users can create secure, branded workflows in minutes and ensure their CRM data is accurate, consistent, and fully actionable.
END-TO-END AUTOMATION Automated workflows handle approvals, notifications, routing, and integrations behind the scenes, removing error-prone manual steps, speeding processes, and reducing risk.
ADVANCED INTEGRATIONS Build Salesforce-connected forms, create or update records, work with standard or custom objects, and prefill forms. Integrate data with Google, Pardot, Microsoft, PayPal and other business-essential applications.
ENTERPRISE-GRADE SECURITY Protect your customer's data with industry-leading security and compliance: GLBA, GDPR, CCPA, HIPAA, ISO 27001, PCI DSS, SOC 2, TX-RAMP and FedRAMP-Authorized at the High Impact level.

Hootsuite Social Customer Care

Delight customers with more context. Boost satisfaction with customer interaction history across social channels, plus preferences, sentiment, and more in Salesforce — making social media customer service more effective.
Simplify with streamlined workflows. Agents can directly reply to social inquiries in Salesforce, improving workflows and collaboration between social and customer care teams for stronger social customer care.
Save time with advanced automation. Lighten workload and respond faster with automated case routing, the top-rated AI chatbot, and tools powered by customer service automation and conversational AI.
Streamline messaging, posting, and performance tracking. Save 3,000 hours a year with Hootsuite Enterprise — the no. 1 social media management tool for businesses excelling in social selling and social commerce.
Easily share data between teams. Automatically share queries from social to customer support, so teams can instantly view key social data and interaction histories without leaving Salesforce.
Create Salesforce cases in Hootsuite. Create cases manually or automatically and hand them off to agents with a few clicks for faster social customer care and better workflow efficiency.
A 360° view of customer insights. Enrich CRM profiles with social data like interaction history to help teams understand customers better and drive more social selling and social commerce opportunities.
Give teams valuable insights and productivity gains. Equip customer-facing teams with fast, accurate responses powered by customer service automation and conversational AI, while improving onboarding and productivity.
Manage customer engagements in one place. View inquiries across multiple social channels and respond with automation features in a single social media customer service tool while strengthening data and security compliance.

Keyword	FormAssembly	Hootsuite Social Customer Care
Inquiry Form	#45	#91
chatbot	#101	#60

6. Quality signals

Reviews · velocity · latest sentiment

Signal	FormAssembly	Hootsuite Social Customer Care
Average rating	4.7 ★ (424)	5.0 ★ (1)
Reviews · last 7 days	+0	—
Reviews · last 30 days	+0	—
Reviews · last 90 days	+0	—

7. App details

Long-form description · keyword frequency

FormAssembly

FormAssembly was built for Salesforce users. - We provide the infrastructure to capture clean, structured data from the start – a critical foundation for AI-powered tools like Agentforce. - Our new Salesforce Workflow Connector makes it faster and easier to map fields, automate actions, and apply advanced logic so your data flows cleanly and securely into Salesforce. - Paired with Fai, our AI assistant, users can create secure, branded workflows in minutes and ensure their CRM data is accurate, consistent, and fully actionable. FREE TRIAL Start a free trial of FormAssembly Atlas when you visit: Atlas.FormAssembly.com

Top keywords

data3×3.09%
formassembly3×3.09%
salesforce3×3.09%
atlas2×2.06%
start2×2.06%
trial2×2.06%
users2×2.06%

Hootsuite Social Customer Care

All your messages, all in one place. Hootsuite Social Customer Care connects your social engagements with Salesforce to power social media customer service, social selling, and social commerce — reducing workload and boosting customer satisfaction. Streamlined workflows and case routing Respond to customer inquiries across social channels directly in Salesforce. Manage social media customer service cases without leaving the platform, improving collaboration between social and customer care teams. A 360° view of customer insights Enrich CRM profiles with social data to understand customers better — from purchase intent to sentiment — supporting both social selling and social commerce. With embedded conversational AI, agents focus on high-value interactions while the bot delivers accurate, contextual responses. Scale your operation effectively Leverage customer service automation tools like Saved Replies, Assign Ownership, and Agent Collision Avoidance. Combined with conversational AI, teams respond faster and cut manual effort. Ensure robust data security and compliance to build trust and reliability

Top keywords

social11×7.28%
customer8×5.30%
customer service3×1.99%
service3×1.99%
ai2×1.32%
care2×1.32%
commerce2×1.32%
conversational2×1.32%
conversational ai2×1.32%
customer care2×1.32%
data2×1.32%
media2×1.32%

Hootsuite Social Customer Care vs FormAssembly

Hootsuite Social Customer Care

1. Listing metadata

FormAssembly

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

7. App details

Frequently asked

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