Side-by-side comparison · 24 data points
FormAssembly is a secure data collection platform for organizations that need to manage sophisticated, mission-critical workflows that deliver information reliably into systems of record like Salesforce.
| FormAssembly | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
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Improve retention, up-sells and customer experience. Two-way integration: Enrich records with Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES) Voice of Customer feedback. Trigger surveys based on events in SFDC.
| Metric | FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.6 ★ |
| Total reviews | ★ 424 | 11 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | — | 1 tier |
| Listed features | ★ 4 | 3 |
| Review velocity (30d) | 0 new | — |
| Languages | 16 supported | 1 supported |
| Listed since | Jan 2007 | Feb 2017 |
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce are evenly matched on rating (4.7★ vs 4.6★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection at paid, InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 11), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection audit • InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce audit
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| Keyword | FormAssembly | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce |
|---|---|---|
| surveys | #26 | #15 |
| survey | #36 | #27 |
| survey app | #49 | #40 |
| survey builder | #51 | #43 |
| feedback form | #71 | #60 |
| Signal | FormAssembly | InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce |
|---|---|---|
| Average rating | 4.7 ★ (424) | 4.6 ★ (11) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Both FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce offer paid plans only. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid; InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection (4.7★, 424 reviews) and InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce (4.6★, 11 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection holds the higher average rating (4.7★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the deeper published review base (424 vs 11), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection typically suits early-stage and growth-mode teams based on its published review base (424 reviews). InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce typically suits early-stage and growth-mode teams based on its published review base (11 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from InMoment (formerly Wootric) | NPS • CSAT • CES Customer Surveys for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.