Side-by-side comparison · 24 data points
FormAssembly is a secure data collection platform for organizations that need to manage sophisticated, mission-critical workflows that deliver information reliably into systems of record like Salesforce.
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Leadfeeder is a B2B lead generation platform that helps companies identify website visitors, understand buying intent, and generate qualified pipeline from inbound and outbound sources.
| Metric | FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection | Leadfeeder |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.0 ★ |
| Total reviews | ★ 424 | 8 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | — | 2 tiers |
| Listed features | 4 | ★ 9 |
| Review velocity (30d) | 0 new | — |
| Languages | 16 supported | 1 supported |
| Listed since | Jan 2007 | Mar 2017 |
Based on the data on this page, FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Leadfeeder's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection at paid, Leadfeeder at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Leadfeeder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection; mid-market and enterprise admins with specific feature requirements should evaluate both — Leadfeeder's 8-review base may include the workflow context that matches your specific use case better than FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection audit • Leadfeeder audit
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| Keyword | FormAssembly | Leadfeeder |
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| workflow | #50 | #110 |
| lead | #82 | #90 |
| Signal | FormAssembly | Leadfeeder |
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| Average rating | 4.7 ★ (424) | 4.0 ★ (8) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Both FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Leadfeeder offer paid plans only. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid; Leadfeeder starts at paid. Compare the per-tier features in the Pricing section above before committing.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the higher average rating (4.7★ from 424 reviews) compared to Leadfeeder (4.0★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection holds the higher average rating (4.7★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the deeper published review base (424 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection typically suits early-stage and growth-mode teams based on its published review base (424 reviews). Leadfeeder typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Leadfeeder both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Leadfeeder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
