Side-by-side comparison · 24 data points
FormAssembly is a secure data collection platform for organizations that need to manage sophisticated, mission-critical workflows that deliver information reliably into systems of record like Salesforce.
| FormAssembly | Qualtrics - Customer Experience Management for Salesforce | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Developer |
Combine customer experience data with operational data to better understand customer behavior and build strong client account relationships. Automate customer feedback across workflows, analyze data, and embed insights in your Salesforce dashboard.
| Metric | FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection | Qualtrics - Customer Experience Management for Salesforce |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.0 ★ |
| Total reviews | ★ 424 | 60 |
| Free plan | — | ★ Yes |
| Pricing | paid | free_to_install |
| Listed features | ★ 4 | 3 |
| Review velocity (30d) | 0 new | — |
| Languages | 16 supported | 16 supported |
| Listed since | Jan 2007 | Feb 2011 |
Based on the data on this page, FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Qualtrics - Customer Experience Management for Salesforce's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Qualtrics - Customer Experience Management for Salesforce offers a free tier (free_to_install) while FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 60), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Qualtrics - Customer Experience Management for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection; mid-market and enterprise admins with specific feature requirements should evaluate both — Qualtrics - Customer Experience Management for Salesforce's 60-review base may include the workflow context that matches your specific use case better than FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection audit • Qualtrics - Customer Experience Management for Salesforce audit
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| Keyword | FormAssembly | Qualtrics - Customer Experience Management for Salesforce |
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| surveys | #25 | #29 |
| survey | #35 | #33 |
| survey app | #48 | #46 |
| survey builder | #50 | #51 |
| poll | #20 | #97 |
| Signal | FormAssembly | Qualtrics - Customer Experience Management for Salesforce |
|---|---|---|
| Average rating | 4.7 ★ (424) | 4.0 ★ (60) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Qualtrics - Customer Experience Management for Salesforce is the cheaper option — it offers a free plan (free_to_install). FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the higher average rating (4.7★ from 424 reviews) compared to Qualtrics - Customer Experience Management for Salesforce (4.0★ from 60 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection holds the higher average rating (4.7★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the deeper published review base (424 vs 60), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection typically suits early-stage and growth-mode teams based on its published review base (424 reviews). Qualtrics - Customer Experience Management for Salesforce typically suits early-stage and growth-mode teams based on its published review base (60 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Qualtrics - Customer Experience Management for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Qualtrics - Customer Experience Management for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.