Demandbase One for Sales vs Vidyard - Video for Virtual Selling with Salesforce

Welcome to Demandbase Smarter GTM™. Smarter B2B data means smarter GTM, and Demandbase delivers the smartest Account Intelligence available. Our Data and Sales Intelligence Clouds integrate real-time insights into your sellers’ daily workflow to give them an inside advantage, and keeps your CRM data clean and up-to-date. Rich, privacy-centric company information Discover more accounts that look like your favorite customers and get a hi-def view of who they are. The more you know about your accounts, the better you can pinpoint your best targets and tailor your messaging to their needs. Highly relevant and reliable B2B contact data Find and connect with all the decision-makers on your accounts’ buying teams. Our contact data steers you to the people you should know and shows you how to contact them (no pun intended). And our data is light-years beyond a smile-and-dial list; it’s buyer insights at your fingertips. Broad and deep technographics Narrow the playing field to those accounts whose tech profiles fit with your solutions. Technographics give you insights into the hardware and software your target accounts use and need.

Vidyard is the best way for sales teams to level up their virtual selling strategy with Video in Salesforce—from first touch to final handshake. 📹 Our free browser extension makes it easy for any sales rep to record and send personalized video emails from Sales Engagement. It’s a proven way to reach more leads and boost response rates. 🎯 Vidyard’s integration with Salesforce tracks each video view on lead and contact records. It allows reps to focus on the most engaged leads with a more personalized sales approach. ⏫ Video analytics from Vidyard can be used to build reports based on video engagement. Managers use these reports to surface high-intent leads for followup, or to enroll engaged prospects into sales cadences from Sales Engagement. 📊 Video view data can also be pulled into custom dashboards in Salesforce that demonstrate the impact of video. Measure how video is driving pipeline and revenue, as well as which sales reps are most effective at using video to engage prospects. 🎨 Marketing teams using Pardot can also leverage Vidyard's video engagement data for lead scoring and segmentation as buyers move through the sales funnel.