Side-by-side comparison · 24 data points
Turn Google Form™ submissions into interactive workflows. Capture approvals, signatures, and more.
| Form Approvals | Mail Merge for Gmail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
Send 2000+ personalized emails / day with Gmail™. Track opens & responses. Follow up.
| Metric | Form Approvals | Mail Merge for Gmail |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 1.2k | ★ 6.1k |
| Active installs | 10,328,840+ | 1,579,412+ |
| Free plan | Yes | Yes |
| Pricing | Free of charge with paid features | Free of charge with paid features |
Mail Merge for Gmail edges out Form Approvals on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Form Approvals at Free of charge with paid features, Mail Merge for Gmail at Free of charge with paid features. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Mail Merge for Gmail has the larger user base (6,130 reviews vs 1,197), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Form Approvals's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Mail Merge for Gmail; mid-market and enterprise admins with specific feature requirements should evaluate both — Form Approvals's 1,197-review base may include the workflow context that matches your specific use case better than Mail Merge for Gmail's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Google Workspace Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Form Approvals audit • Mail Merge for Gmail audit
| Keyword | Form Approvals | Mail Merge for Gmail |
|---|---|---|
| chatbots | #28 | #29 |
| project | #32 | #31 |
No tracked changes.
Both Form Approvals and Mail Merge for Gmail offer paid plans only. Form Approvals starts at Free of charge with paid features; Mail Merge for Gmail starts at Free of charge with paid features. Compare the per-tier features in the Pricing section above before committing.
Mail Merge for Gmail has the higher average rating (4.9★ from 6,130 reviews) compared to Form Approvals (4.7★ from 1,197 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Mail Merge for Gmail holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Google Workspace Marketplace. Mail Merge for Gmail has the deeper published review base (6,130 vs 1,197), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Form Approvals typically suits early-stage and growth-mode teams based on its published review base (1,197 reviews). Mail Merge for Gmail typically suits established teams with steady usage based on its published review base (6,130 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Form Approvals and Mail Merge for Gmail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Form Approvals" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
