Best Optin Apps for WordPress (2026)

22 Optin apps, ranked

1. #1

   #1

   Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder

   4.9(4,506 reviews)Primary category is elsewhere

   View audit →Compare with AI Popup Builder & Popup Maker by OptiMonk →
2. #2

   #2

   Hustle – Email Marketing, Lead Generation, Optins, Popups

   4.4(859 reviews)Primary category is elsewhere

   View audit →Alternatives →
3. #3

   #3

   Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

   4.3(816 reviews)Primary category is elsewhere

   View audit →Alternatives →
4. #4

   #4

   AI Popup Builder & Popup Maker by OptiMonk

   4.7(98 reviews)Primary category is elsewhere

   View audit →Compare with Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder →
5. #5

   #5

   WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce

   4.9(81 reviews)Primary category is elsewhere

   View audit →Alternatives →
6. #6

   #6

   HollerBox — Fast & Effective Popups & Lead-Generation

   4.8(32 reviews)Primary category is elsewhere

   View audit →Alternatives →
7. #7

   #7

   WowOptin: Next-Gen Popup Maker – Create Stunning Popups and Optins for Lead Generation

   5.0(25 reviews)Primary category is elsewhere

   View audit →Alternatives →
8. #8

   #8

   Download After Email – Subscribe & Download Form Plugin

   4.4(30 reviews)Primary category is elsewhere

   View audit →Alternatives →
9. #9

   #9

   Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms

   4.3(16 reviews)Primary category is elsewhere

   View audit →Alternatives →
10. #10

    #10

    FormLift for Keap (Legacy) Web Forms

    4.6(12 reviews)Primary category is elsewhere

    View audit →Alternatives →
11. #11

    #11

    Popup and Widget Builder: Lead Capture, Exit Intent, Forms, Quizzes, Gamification

    5.0(7 reviews)Primary category is elsewhere

    View audit →Compare with Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder →
12. #12

    #12

    Popup Zen – Small, Simple, Lightweight Email Optin

    4.9(7 reviews)Primary category is elsewhere

    View audit →Alternatives →
13. #13

    #13

    Wisepops Popups & Notifications

    5.0(6 reviews)Primary category is elsewhere

    View audit →Alternatives →
14. #14

    #14

    Easy Notify Lite

    3.3(18 reviews)Primary category is elsewhere

    View audit →Compare with Advanced Popups →
15. #15

    #15

    Advanced Popups

    4.0(9 reviews)Primary category is elsewhere

    View audit →Compare with Easy Notify Lite →
16. #16

    #16

    Convertful – Your Ultimate On-Site Conversion Tool

    4.3(6 reviews)Primary category is elsewhere

    View audit →Alternatives →
17. #17

    #17

    OptinCraft – Drag & Drop Optins & Popup Builder for WordPress

    5.0(3 reviews)Primary category is elsewhere

    View audit →Compare with Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder →
18. #18

    #18

    Redirect for Bloom by Logic Hop

    4.0(4 reviews)Primary category is elsewhere

    View audit →Alternatives →
19. #19

    #19

    Caching Compatible Cookie Opt-In and JavaScript

    5.0(2 reviews)Primary category is elsewhere

    View audit →Alternatives →
20. #20

    #20

    Simple Membership MailChimp Integration

    3.0(2 reviews)Primary category is elsewhere

    View audit →Compare with Affiliates Manager MailChimp Integration →
21. #21

    #21

    Affiliates Manager MailChimp Integration

    4.0(1 reviews)Primary category is elsewhere

    View audit →Compare with Simple Membership MailChimp Integration →
22. #22

    #22

    Popup builder by AZEXO

    No reviews yetPrimary category is elsewhere

    View audit →Compare with Easy Notify Lite →

At-a-glance comparison

Frequently asked

How is this list of Optin apps ranked?

Apps whose primary category is this one come first. Within each group, average rating multiplied by the logarithm of the review count. Listed in this category on the marketplace. AppRanks does not accept payment to add, remove or move an app.

How is this page different from the Optin category page?

The category page shows WordPress's own order for Optin together with category-wide counts and ratings. This page ranks up to 22 apps by the rule above, so the order differs.

How current is this list?

It was ranked on Oct 24, 2026 from the latest listing data AppRanks holds. Ratings, review counts and pricing come from each app's WordPress Plugin Directory listing.