These 10 apps lead Shopify App Store's Selling products category as of September 2026 — ranked by user rating, review count, and audit score, refreshed every 24 hours from the canonical Shopify marketplace listing.
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Updated · methodology: audit-score · About AppRanks
This is the curated shortlist — the top-ranked selling products apps. To browse every selling products app on Shopify App Store, see the full Selling products category.
This list ranks the top 10 Shopify apps classified under Selling products by the source marketplace's own taxonomy — apps appear here only because Shopify App Store itself tags them in this category, not because of any AppRanks editorial decision. Within the category set, ranking uses a Bayesian-ish blend of average rating × natural log of review count: the formula is , so a high-rating-low-review app doesn't leapfrog an established listing on a single 5-star outlier. The blend favors apps that are both well-reviewed AND have an established user base.
rating × ln(reviewCount + 1)AppRanks does not invent a proprietary score for public surfaces — the rank shown mirrors the marketplace's published category position exactly, scraped on a 12-24 hour refresh cycle from the canonical Shopify App Store listing. The category lookup happens at request time and the page is cached at the edge for 1 hour to absorb traffic spikes; the underlying ranking data refreshes daily so the list stays accurate within one day of any source change. AppRanks does not editorially promote or demote apps based on advertiser or partnership status — the same blend formula applies uniformly across every app on this platform.
Ranks #1 in the Shopify App Store selling products category as a well-rated listing. Currently has an early-stage review volume (7 reviews, 4.4★ avg). Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if you want an emerging selling products option — Lurk ‑ Dynamic Pricing ranks #1 on Shopify App Store and is still building review depth.
Ranks #2 in the Shopify App Store selling products category as a category-leading listing. An established review history (3,135 reviews) with a 4.9-star average. Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if budget is the constraint — Color Swatch King: Variants ships a free tier and has 3,135 merchants reviewing it, so the no-card path is well-trodden.
Ranks #3 in the Shopify App Store selling products category as a category-leading listing. Tracks at 5.0★ across 97 reviews — early-stage review volume. Pricing: Free plan available. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — VQB: AI Product Quiz Builder holds a 5.0-star average across 97 reviews in the selling products category.
Variant Option Product Options
Holds position #4 in the Shopify App Store selling products category as a highly rated listing. Currently has a growing review traction (637 reviews, 4.7★ avg). Pricing: Free plan available. Refresh: daily from the source marketplace.
Currently sits at #5 in the Shopify App Store selling products category as a category-leading listing. A growing review traction (424 reviews) with a 4.8-star average. Pricing: Free plan available. Refresh: daily from the source marketplace.
Holds position #6 in the Shopify App Store selling products category as a category-leading listing. Tracks at 4.8★ across 193 reviews — growing review traction. Pricing: Free trial available. Refresh: daily from the source marketplace.
Currently sits at #7 in the Shopify App Store selling products category as a category-leading listing. Currently has an established review history (8,658 reviews, 5.0★ avg). Pricing: Free plan available. AppRanks tracks this listing on a 24-hour cycle.
Holds position #8 in the Shopify App Store selling products category as a category-leading listing. A growing review traction (597 reviews) with a 4.8-star average. Pricing: Free plan available. AppRanks tracks this listing on a 24-hour cycle.
GLO Color Swatch Variant Image
Currently sits at #9 in the Shopify App Store selling products category as a category-leading listing. Tracks at 4.9★ across 1,831 reviews — established review history. Pricing: Free plan available. AppRanks tracks this listing on a 24-hour cycle.
Holds position #10 in the Shopify App Store selling products category as a category-leading listing. Currently has a growing review traction (870 reviews, 4.9★ avg). Pricing: Free plan available. Source: Shopify App Store's own published category position.
Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 selling products apps on Shopify App Store.
| # | App | Rating | Reviews | Pricing |
|---|---|---|---|---|
| 1 | Lurk ‑ Dynamic Pricing | 4.4★ | 7 | Free plan available |
| 2 | Color Swatch King: Variants | 4.9★ | 3,135 | Free plan available |
| 3 | VQB: AI Product Quiz Builder | 5.0★ | 97 | Free plan available |
| 4 | Variant Option Product Options | 4.7★ | 637 | Free plan available |
| 5 | Sky Pilot ‑ Digital Downloads | 4.8★ | 424 | Free plan available |
| 6 | Intelligems: A/B Testing | 4.8★ | 193 | Free trial available |
| 7 | Appstle℠ Subscriptions App | 5.0★ | 8,658 | Free plan available |
| 8 | Releasit COD Fee | 4.8★ | 597 | Free plan available |
| 9 | GLO Color Swatch Variant Image | 4.9★ | 1,831 | Free plan available |
| 10 | Digital Downloads & PDF ‑ BIG | 4.9★ | 870 | Free plan available |
Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.
Methodology details: /glossary/audit-score · /about.
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