- How does AppRanks pick the top Marketing Automation apps for Salesforce AppExchange?
- Apps appear here because Salesforce AppExchange itself classifies them under Marketing Automation — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
- How often does this marketing automation apps list update?
- Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
- What does "Pick if" mean on each top-3 entry?
- "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
- Where can I see the full methodology and audit scoring?
- The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.
