ROI Customer Lifecycle Marketing™ for Salesforce
- Category rank
- #46 in Marketing Automation
ROI Customer Lifecycle Marketing™ is a Salesforce AppExchange app by Right On Interactive. With a rating of 5.0★ from 5 reviews, it currently ranks #46 in the Marketing Automation category.
ROI Customer Lifecycle Marketing™ is the #46 ranked Marketing Automation app on Salesforce, with a 5.0 average rating from 5 reviews, as of Nov 14, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 14, 2026
ROI Customer Lifecycle Marketing™ ranks #46 of 159 in Marketing Automation on Salesforce. It holds a 5.0★ average from 5 reviews on Salesforce.
Pros
- +Listed on Salesforce since 2008
Cons
- −Only 5 reviews — the average can still move with a few new ratings
About ROI Customer Lifecycle Marketing™
How ROI Customer Lifecycle Marketing™ works
Right On Interactive is a marketing automation company that helps organizations win, keep and grow business. We do this through our lifecycle marketing automation solution that builds engagement throughout the lifecycle of every prospect and customer. We provide an engagement blueprint for sales and marketing teams so they see where to invest their resources to drive revenue. Engagement drives relationships, which, in turn, drive revenue. Our solution enables you to know your audience through three-dimensional scoring, an interactive lifecycle map showing where they are in their relationship with your brand and powerful analytics. It then allows you to drive these relationships forward with user-friendly multi-channel campaign management, insightful reporting, email, landing page and form tools, as well as easy "click-to-connect" integrations with popular systems like Salesforce.com.
Key features
- Lifecycle marketing automation allows you visualize where your prospects and customers are in the lifecycle and automate relevant communications to your audiences throughout the stages of their relationship with your brand.
- ROI's approach to lead and customer scoring takes it to the next level. Our solution offers 3D Scoring, which evaluates individuals and organizations based on profile attributes, engagement levels and lifecycle stage.
- Easily manage multi-channel, multi-step campaigns, while pushing all activity and responses back into Salesforce.com.