Salesforce Pardot for Salesforce
- Category rank
- #6 in Marketing Automation
- Price from
- $1,250 / company / month (USD)
- Listing audit
- 62/100
Salesforce Pardot is a Salesforce AppExchange app by Salesforce, Inc.. With a rating of 4.5★ from 173 reviews, it currently ranks #6 in the Marketing Automation category.
Salesforce Pardot is the #6 ranked Marketing Automation app on Salesforce, with a 4.5 average rating from 173 reviews, as a paid app, as of Nov 7, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 7, 2026
Salesforce Pardot ranks #6 of 158 in Marketing Automation on Salesforce. It holds a 4.5★ average from 173 reviews on Salesforce. There is no free plan — compare the paid plans below before installing.
Pros
- +Listed on Salesforce since 2007
Cons
- −No free plan (paid) — evaluation needs a paid plan or a trial
About Salesforce Pardot
How Salesforce Pardot works
Meet Pardot: Smarter marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.
Key features
- Generate more leads and move them quickly through the pipeline
- Engage buyers on their terms with dynamic, personalized campaigns
- Understand each step from click to close, capturing true marketing ROI
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
