Generated from Birthday Email Marketing's audit data
Birthday Email Marketing scores 87/100 across 6 category checks, which places it in the upper tier of audited Shopify App Store listings. Strengths: description & content at 100/100 and visual assets at 100/100 carry the headline — both above the 87/100 overall. Watch-items: languages (50/100) and technical & support (71/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Birthday Email Marketing on Shopify. It scored 87/100 (grade A) on today's snapshot. Top strength: Visual Assets at 100/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: July 14, 2026
Birthday Email Marketing's overall score of 87/100 is an excellent overall result, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 4 categories score above the headline number and 2 score below. The strongest category is Description & Content (100/100, +13 vs overall); the weakest is Languages (50/100), a 37-point gap below the headline score — the largest single lever. Top three by score: Description & Content (100), Visual Assets (100), Title Optimization (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Birthday Email Marketing scored 87/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 100/100, Visual Assets 100/100, Categories & Discoverability 88/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
Birthday Email Marketing's strongest audit area is Description & Content, scored at 100/100. Of the 8 checks AppRanks runs in this category, 8 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Birthday Email Marketing loses its current edge in this category.
The weakest area in Birthday Email Marketing's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.