Birthday Email Marketing for Shopify App Store
By New craft
Birthday Email Marketing is the #227 ranked discount app on Shopify, with a 5.0 average rating from 5 reviews, with a free plan available, as of July 14, 2026.
Birthday Email Marketing is a Shopify App Store app by New craft, launched April 2025. With a rating of 5.0★ from 5 reviews, it currently ranks #227 in the Discount category.
AppRanks data: Birthday Email Marketing ranks #227 in Discount on Shopify App Store, placing it in the top 67% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Birthday Email Marketing is a category-leading Shopify app with a limited review volume. It is listed in the Discount category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 5 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by New craft — established developer track record
Cons
- −Limited review base (5) — ratings can shift significantly with new feedback
Looking to switch from Birthday Email Marketing?
See Birthday Email Marketing's alternatives ranked by audit score, rating, and review velocity.
About Birthday Email Marketing
How Birthday Email Marketing works
Happy Birthday App transforms birthdays into powerful sales moments. Automate personalized emails and discounts that boost loyalty and repeat purchases. Collect birthdays seamlessly at checkout or via branded landing pages. Customize email templates to match your brand and configure targeted offers for every customer segment. With advanced multi-language support, your customers receive birthday messages in their own language, making every celebration feel personal, effortless, and unforgettable!
Screenshots
Key features
- Automated Birthday Emails: Send personalized birthday greetings automatically.
- Flexible Birthday Collection: Collect dates via checkout or custom landing page
- Multi-Language Email Templates: Customize on-brand emails with easy editor
- Birthday Discount Codes: Automatically send unique discount codes for birthdays.
- Smart Sending Rules: Control when emails are sent (before/on birthday)
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Cart DiscountsApply discounts at checkout to incentivize purchases.
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.
- Coupon CodesCreate and manage coupon codes to attract customers and boost sales.
- Custom CampaignsCreate tailored marketing campaigns to engage your audience effectively.
- Discount CodesCreate and manage discount codes to incentivize purchases.
- Discount StackingAllow customers to stack multiple discounts for greater savings.
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.
- Email Capture FormsGrow your email list by capturing customer emails through forms.
- Email Marketing AutomationAutomate your email marketing campaigns to reach customers effectively.
- Holiday GiftsManage and promote holiday gift options and returns for customers.
- Custom MetafieldsAdd custom fields to products for additional information and categorization.
- Custom Email TemplatesCreate personalized email templates for your communications.
- Customer SegmentationSegment customers based on behavior and demographics for targeted marketing.
- Multi-Language SupportEnable your store to operate in multiple languages for diverse audiences.
Pricing plans
Free
|
Starter15/month
|
Most popular Growth25/month
|
Pro40/month
|
Category rankings
As of Jul 14, 2026- Discount#227of 339Top 67%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Birthday Email Marketing ranks for 1 keywords across Shopify App Store. Here are the top 1:
- 1.emailRank #233
Competitors & alternatives
Birthday Email Marketing doesn't have curated competitor matchups yet. Other tracked discount apps on Shopify:
Frequently asked questions
What is Birthday Email Marketing?
Birthday Email Marketing is an app for Shopify. It currently holds a 5.0-star rating from 5 merchant reviews, and it has been listed on the marketplace since 2025. It is listed under the Discount category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by New craft.
Is Birthday Email Marketing free?
Birthday Email Marketing offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Starter, Growth, Pro unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Birthday Email Marketing?
Birthday Email Marketing is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Discount category on Shopify.
Where does Birthday Email Marketing rank on Shopify?
Birthday Email Marketing currently sits at position #227 in the Discount category on Shopify. That places it in the top 67% of 339 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Birthday Email Marketing integrate with?
Birthday Email Marketing lists 5 integrations on its Shopify marketplace page. The most prominent are checkout, checkout, Shopify Admin, email marketing, metafields. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.