Generated from Brandwatch's audit data
Brandwatch scores 55/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: description & content holds at 71/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (33/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Brandwatch on Salesforce. It scored 55/100 (grade C) on today's snapshot. Top strength: Description & Content at 71/100. Biggest gap: Categories & Discoverability at 33/100. We re-audit every 24 hours from the canonical Salesforce listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 12, 2026
Brandwatch's overall score of 55/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 4 score below. The strongest category is Description & Content (71/100, +16 vs overall); the weakest is Categories & Discoverability (33/100), 22 points below the overall — a meaningful but not dominant gap. Top three by score: Description & Content (71), Title Optimization (63), Visual Assets (50).
Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Brandwatch scored 55/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 71/100, Visual Assets 50/100, Categories & Discoverability 33/100, Technical & Support 50/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.
Brandwatch's strongest audit area is Description & Content, scored at 71/100. Of the 7 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Brandwatch loses its current edge in this category.
The weakest area in Brandwatch's audit is Categories & Discoverability, scored at 33/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.