Variants by Selluxe is the #470 ranked product variant app on Shopify, with a free plan available, as of Sep 10, 2026.
Variants by Selluxe is a Shopify App Store app by Selluxe, launched August 2026.
AppRanks data: Variants by Selluxe ranks #470 in Product variant on Shopify App Store, placing it in the top 89% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Variants by Selluxe is a newly-listed Shopify app with a limited review volume. It is listed in the Product variant category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by Selluxe — established developer track record
Cons
- −No public reviews yet — fit and reliability are unverified
Looking to switch from Variants by Selluxe?
See Variants by Selluxe's alternatives ranked by audit score, rating, and review velocity.
About Variants by Selluxe
How Variants by Selluxe works
Variants by Selluxe replaces the variant dropdown on your product pages with swatches, buttons or pills. Pick from eight styles, and set shape, size and colours per option, so colour shows as images and size as buttons.
Build size charts and link each one to specific products, collections, categories or tags. The guide opens right next to the size option, in centimetres or inches.
The app works alongside your theme's own selector, so add to cart keeps working.
Screenshots
Key features
- Eight swatch styles: circles, squares, pills and buttons
- Own style per option: colour as images, size as buttons
- Sale and sold out labels, prices and tooltips on swatches
- Size charts linked to products, collections, tags or types
Pricing plans
free
|
Basic9.99/month
|
Category rankings
As of Sep 10, 2026- Product variant#470of 533Top 89%
- Product display#486of 556Top 88%
- Custom product#490of 557Top 88%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Variants by Selluxe doesn't have curated competitor matchups yet. Other tracked product variant apps on Shopify:
Frequently asked questions
What is Variants by Selluxe?
Variants by Selluxe is an app for Shopify. It is published on Shopify App Store and tracked by AppRanks, and it has been listed on the marketplace since 2026. It is listed under the Product variant category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Selluxe.
Is Variants by Selluxe free?
Variants by Selluxe offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Basic unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Variants by Selluxe?
Variants by Selluxe is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Product variant category on Shopify.
Where does Variants by Selluxe rank on Shopify?
Variants by Selluxe currently sits at position #470 in the Product variant category on Shopify. That places it in the top 88% of 533 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.