EZ Product options & variants for Shopify App Store
By EzApp
EZ Product options & variants is the #78 ranked custom product app on Shopify, with a 4.0 average rating from 20 reviews, with a free plan available, as of Sep 6, 2026.
EZ Product options & variants is a Shopify App Store app by EzApp, launched December 2020. With a rating of 4.0★ from 20 reviews, it currently ranks #78 in the Custom product category.
AppRanks data: EZ Product options & variants ranks #78 in Custom product on Shopify App Store, placing it in the top 15% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
EZ Product options & variants is a well-rated Shopify app with a limited review volume. It is listed in the Custom product category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 20 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by EzApp — established developer track record
Cons
- −Limited review base (20) — ratings can shift significantly with new feedback
Looking to switch from EZ Product options & variants?
See EZ Product options & variants's alternatives ranked by audit score, rating, and review velocity.
About EZ Product options & variants
How EZ Product options & variants works
EZ Product Options helps merchants customize product and create unlimited product options, variants with ease. From text boxes, image dropdowns, and swatches to file uploads and conditional logic, you can build a smooth customization experience for your customers. The app is mobile-friendly, integrates easily with your store design, and saves time by reducing the need for duplicate variants. Merchants can offer personalized products, improve customer experience, and boost sales effortlessly.
Screenshots
Key features
- Add text fields, dropdowns, checkboxes, color swatches, file uploads, and more.
- AI suggests optimal product options automatically based on product details
- No coding needed, works instantly on any theme, desktop & mobile ready.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- All Theme OptionsAccess and utilize any available theme for your store.niche
- Automatic Updates ManagementManage automatic updates for your store's data and settings.common
- Checkbox Input OptionsAdd checkbox inputs to forms for user selections and preferences.table-stakes
- Conditional Logic ImplementationImplement conditional logic for dynamic content and actions.table-stakes
- Conditional PricingSet pricing rules based on specific conditions or customer segments.common
- Custom and Bulk PricingCreate custom pricing options for bulk orders and special customers.common
- Custom CSS StylingApply custom CSS to personalize the look and feel of your store.common
- Custom HTML IntegrationIncorporate custom HTML for tailored content display.common
- Custom TextAdd and style custom text to your designs easily.table-stakes
- Date ManagementManage important dates and deadlines for your business operations.common
- Dimension ManagementDefine and manage dimensions for products or data analysis.differentiator
- Dropdown MenusUtilize dropdown menus for easy navigation and product selection.table-stakes
- Dynamic PricingAdjust prices in real-time based on market demand and competition.common
- EComposerDesign and customize your store with EComposer's intuitive interface.
- File Upload SupportEasily upload images and photos for your products.table-stakes
- Multi-Select OptionsAllow users to select multiple items or options at once.table-stakes
- Numeric Input FieldsInclude numeric input fields for precise data entry in forms.table-stakes
- Page BuilderCreate custom landing pages easily with PageFly's drag-and-drop builder.common
- PageFly IntegrationIntegrate PageFly for advanced page building capabilities.
- Preview FunctionalityPreview products and content before publishing to ensure quality and accuracy.table-stakes
- Product Add-OnsEnhance products with customizable add-on options for customers.table-stakes
- Radio Button SelectionImplement radio buttons for exclusive selection options in forms.table-stakes
- Responsive DesignAutomatically adjust your store layout for optimal viewing on any device.
- Setup ChargesManage and display any setup charges associated with your service.differentiator
- Product Swatches DisplayShow color and image swatches for product variations on your storefront.table-stakes
- Translation ServicesTranslate your store content into different languages.common
- Unlimited Product OptionsOffer unlimited product options for customer customization.common
- Variants DisplayShow product variants clearly to enhance customer selection and experience.table-stakes
- Mobile Responsive DesignEnsure your site is mobile-friendly and adapts to all devices.
Pricing plans
Free
|
Paid9.95/month
|
Most popular Pro14.95/month
|
Category rankings
As of Sep 6, 2026- Custom product#78of 554Top 15%
- Product variant#115of 522Top 23%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
EZ Product options & variants ranks for 8 keywords across Shopify App Store. Here are the top 3:
- Rank #24
- Rank #15
- Rank #16
Competitors & alternatives
EZ Product options & variants doesn't have curated competitor matchups yet. Other tracked custom product apps on Shopify:
Frequently asked questions
What is EZ Product options & variants?
EZ Product options & variants is an app for Shopify. It currently holds a 4.0-star rating from 20 merchant reviews, and it has been listed on the marketplace since 2020. It is listed under the Custom product category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by EzApp.
Is EZ Product options & variants free?
EZ Product options & variants offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Paid, Pro unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses EZ Product options & variants?
EZ Product options & variants is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Custom product category on Shopify.
Where does EZ Product options & variants rank on Shopify?
EZ Product options & variants currently sits at position #78 in the Custom product category on Shopify. That places it in the top 14% of 554 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does EZ Product options & variants integrate with?
EZ Product options & variants lists 6 integrations on its Shopify marketplace page. The most prominent are all themes, ecomposer, gempages, page builder, pagefly, shogun. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.