RO Innovation | Customer Reference Management for Salesforce
- Category rank
- #62 in Sales Intelligence
- Price from
- $1 / company / one-time (USD)
- Listing audit
- 67/100
RO Innovation | Customer Reference Management is a Salesforce AppExchange app by Upland Software. With a rating of 4.9★ from 30 reviews, it currently ranks #62 in the Sales Intelligence category.
RO Innovation | Customer Reference Management is the #62 ranked Sales Intelligence app on Salesforce, with a 4.9 average rating from 30 reviews, as a paid app, as of Nov 5, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 5, 2026
RO Innovation | Customer Reference Management ranks #62 of 370 in Sales Intelligence on Salesforce. It holds a 4.9★ average from 30 reviews on Salesforce. There is no free plan — compare the paid plans below before installing.
Pros
- +4.9★ average across 30 reviews
- +Listed on Salesforce since 2007
Cons
- −Only 30 reviews — the average can still move with a few new ratings
- −No free plan (paid) — evaluation needs a paid plan or a trial
About RO Innovation | Customer Reference Management
How RO Innovation | Customer Reference Management works
Upland RO Innovation is a leading customer reference management solution, helping organizations harness customer voices in sales and marketing activities to win new business faster. A central library of reference customer contacts and content enables sales with the most effective assets at every stage of the sales cycle. Workflows streamline reference approvals, tracking prevents reference overuse, and microsites simplify content sharing, all while analytics prove revenue impact.
Key features
- Activate the right customer advocates with the most relevant sales and marketing content at the right time in the buyer’s journey
- Increase visibility on what works best to close deals and determine ROI of customer advocacy programs
- Drive authentic results through higher user adoption rates and faster time to value
Standardized capabilities
AppRanks hasn't mapped this app to standardized capabilities yet. The developer's own feature list is shown above.
