RO Innovation | Customer Reference Management for Salesforce AppExchange
RO Innovation | Customer Reference Management is the #62 ranked sales intelligence app on Salesforce, with a 4.9 average rating from 30 reviews, as a paid app, as of Sep 9, 2026.
RO Innovation | Customer Reference Management is a Salesforce AppExchange app by Upland Software. With a rating of 4.9★ from 30 reviews, it currently ranks #62 in the Sales Intelligence category.
AppRanks data: RO Innovation | Customer Reference Management ranks #62 in Sales Intelligence on Salesforce AppExchange, placing it in the top 18% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
RO Innovation | Customer Reference Management is a category-leading Salesforce app with a limited review volume. It is listed in the Sales Intelligence category on Salesforce AppExchange, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 30 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Salesforce AppExchange listing.
Pros
- +High average rating (4.9★) signals consistent merchant satisfaction
- +Published by Upland Software — established developer track record
Cons
- −Limited review base (30) — ratings can shift significantly with new feedback
- −Paid-only pricing (paid) — evaluation requires committing payment details
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About RO Innovation | Customer Reference Management
How RO Innovation | Customer Reference Management works
Upland RO Innovation is a leading customer reference management solution, helping organizations harness customer voices in sales and marketing activities to win new business faster. A central library of reference customer contacts and content enables sales with the most effective assets at every stage of the sales cycle. Workflows streamline reference approvals, tracking prevents reference overuse, and microsites simplify content sharing, all while analytics prove revenue impact.
Key features
- Activate the right customer advocates with the most relevant sales and marketing content at the right time in the buyer’s journey
- Increase visibility on what works best to close deals and determine ROI of customer advocacy programs
- Drive authentic results through higher user adoption rates and faster time to value
Category rankings
As of Sep 9, 2026- Sales Intelligence#62of 362Top 18%
- Sales#331of 1,758Top 19%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
RO Innovation | Customer Reference Management ranks for 3 keywords across Salesforce AppExchange. Here are the top 3:
- Rank #8
- Rank #12
- 3.advocacyRank #12
Competitors & alternatives
RO Innovation | Customer Reference Management doesn't have curated competitor matchups yet. Other tracked sales intelligence apps on Salesforce:
Frequently asked questions
What is RO Innovation | Customer Reference Management?
RO Innovation | Customer Reference Management is an app for Salesforce. It currently holds a 4.9-star rating from 30 merchant reviews, and it has been listed on the marketplace since 2007. It is listed under the Sales Intelligence category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Upland Software.
Is RO Innovation | Customer Reference Management free?
RO Innovation | Customer Reference Management does not offer a permanent free plan on Salesforce. Pricing starts at 1, and the listed tiers are Default Plan. Trial availability and exact billing terms are mirrored from the live Salesforce listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses RO Innovation | Customer Reference Management?
RO Innovation | Customer Reference Management is actively installed across Salesforce stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Sales Intelligence category on Salesforce.
Where does RO Innovation | Customer Reference Management rank on Salesforce?
RO Innovation | Customer Reference Management currently sits at position #62 in the Sales Intelligence category on Salesforce. That places it in the top 17% of 362 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does RO Innovation | Customer Reference Management integrate with?
RO Innovation | Customer Reference Management lists 2 integrations on its Salesforce marketplace page. The most prominent are Sales Cloud, Marketing Cloud. Integration data is mirrored from the live Salesforce listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.