HubSpot Marketplace Trends (2026)

Explore the HubSpot App Marketplace: trends, top categories, app counts, and average ratings. Data-driven insights updated daily.

See how the HubSpot app marketplace is shaped in 2026: how many apps are listed, how they spread across categories, and the average customer rating.

2,308

Total Apps

6

All categories (A–Z)

All 6 listing categories HubSpot publishes, in alphabetical order. Open one for its ranked app list.

Where the counts come from. Every number on this page is read from AppRanks' own crawl of the public HubSpot App Marketplace catalog using neutral, cookie-free anonymous browsers — no sponsored slots, never from a marketplace API that reports sponsored or personalised placement.
Refresh cadence. Each marketplace is re-crawled in a rolling window against the per-marketplace refresh targets on the methodology page (linked below), so a figure here can lag the live marketplace by up to one refresh.
What is excluded. Delisted apps drop out of the totals at the next crawl. Region-locked listings that the anonymous browser cannot reach are not counted. The "Categories" figure counts listing categories only; the directory above also links the marketplace's group pages (such as a parent group that collects several leaf categories).
Average rating. An unweighted mean across every app on the platform that publishes a rating; apps with no rating are omitted rather than counted as zero.
Full methodology. Documented on the methodology page.

Ranking updates, competitor monitoring, and keyword tracking for the HubSpot apps you follow.

Explore the HubSpot App Marketplace: trends, top categories, app counts, and average ratings. Data-driven insights updated daily.

See how the HubSpot app marketplace is shaped in 2026: how many apps are listed, how they spread across categories, and the average customer rating.

2,308

Total Apps

6

All 6 listing categories HubSpot publishes, in alphabetical order. Open one for its ranked app list.

Where the counts come from. Every number on this page is read from AppRanks' own crawl of the public HubSpot App Marketplace catalog using neutral, cookie-free anonymous browsers — no sponsored slots, never from a marketplace API that reports sponsored or personalised placement.
Refresh cadence. Each marketplace is re-crawled in a rolling window against the per-marketplace refresh targets on the methodology page (linked below), so a figure here can lag the live marketplace by up to one refresh.
What is excluded. Delisted apps drop out of the totals at the next crawl. Region-locked listings that the anonymous browser cannot reach are not counted. The "Categories" figure counts listing categories only; the directory above also links the marketplace's group pages (such as a parent group that collects several leaf categories).
Average rating. An unweighted mean across every app on the platform that publishes a rating; apps with no rating are omitted rather than counted as zero.
Full methodology. Documented on the methodology page.

Ranking updates, competitor monitoring, and keyword tracking for the HubSpot apps you follow.