Whols – Wholesale Prices and B2B Store Solution for WooCommerce vs Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices

Whols is the complete wholesale solution for WooCommerce — set role-based pricing, manage wholesaler registration, and automate your B2B order rules, all from your existing store. 🔥 Trusted by 2,000+ businesses worldwide. Add a complete wholesale layer to your existing WooCommerce store without building a second site. Set role-based pricing, create a custom wholesaler registration form, control who sees which products, and automate order rules with smart dynamic conditions. 🖥️ Try Free Demo | 🚀 Try Pro Demo 🌐 Website | 💰 Purchase Pro | 📖 Documentation | 💬 Contact & Support 🗺️ Overview Whols turns any WooCommerce store into a fully functioning B2B or hybrid B2B+B2C store — without creating a second site or duplicating your product catalog: Set wholesale pricing — globally, per product, per variation, or per category Manage wholesale customers — with a registration form, approval workflow, and unlimited user roles Control visibility — show or hide products and prices based on customer role or login status Automate order rules — apply discounts, fees, BOGO offers, and shipping conditions dynamically Run B2B, B2C, or both — one dashboard, one product catalog, zero duplication 👥 Who Is Whols For? B2B store owners who want to sell exclusively to approved wholesale customers Hybrid store owners who serve both retail and wholesale customers from one site Agencies and developers building wholesale stores for clients 📺 Watch the Plugin Overview Prefer video over text? This short overview covers everything Whols can do — watch it before diving into the details below: 🆓 Free Features Wholesale Pricing Set wholesale prices on simple and variable products (per variation supported) Apply flat or percentage discounts globally across the store Set a minimum product quantity to buy Update wholesale prices via quick edit and bulk edit Show wholesale pricing on shop and product detail pages Display the amount customers save after purchase Registration & Roles Assign a wholesaler registration form to any page Use the registration form shortcode [whols_registration_form] on any page or post Customize registration form fields visually — no coding required Add custom or additional fields via filter hook Customers can request to become wholesalers Approve requests manually Assign the wholesale role to existing customers Customize the registration success message Email notification on every new registration Visibility & Access Show or hide retailer price from wholesale customers Hide wholesale prices from guests (login to see price) Hide “Wholesale Only” products from regular customers Hide general products from wholesalers Wholesale prices visible only to users with the Wholesaler role Checkout, Shipping & Tax Allow free shipping for wholesalers Disable coupon codes for wholesale customers Exclude tax for wholesale users Save Order List for quick repeat purchases Request a quote for products (wholesalers can request quotes directly) Customization & Compatibility Customize frontend labels (Retailer Price, Wholesaler Price, Save Amount) Redirect to a specific page after registration or login Design customization options for wholesale price display Custom Thank You page message for wholesale orders Reset all settings to default with one click Compatible with WPML, Polylang, and CURCY Multi Currency Easy-to-use dashboard — no coding required 💎 Premium Features Advanced Pricing & Roles ✓ Create and manage unlimited wholesale user roles ✓ Set different prices for different wholesaler roles ✓ Set different prices for individual users ✓ Category-wise product pricing (flat or percentage) ✓ Category-wise pricing for different roles ✓ Tiered pricing based on quantity (with quick edit and bulk edit support) Registration & Forms ✓ Visual registration fields manager and editor ✓ Add custom fields without coding ✓ Use WooCommerce billing fields in the registration form ✓ Add file upload fields to the registration form ✓ Google reCAPTCHA v3 spam protection ✓ Approve or reject wholesalers directly via email ✓ Set a default wholesaler role for new registrations ✓ Auto-approve new wholesaler registrations Store Access & Control ✓ Restrict wholesale store access ✓ Restrict access to the entire website or only the Shop page ✓ Allow access to logged-in users or only wholesale-role users ✓ Role-based payment method control ✓ Role-based free shipping Dynamic Rules ✓ Create smart checkout rules based on cart value, item count, product, user role, or promo code ✓ Apply cart-wide discounts automatically ✓ Add extra fees (e.g., customs charges or documentation fees) ✓ Enable Buy One Get One (BOGO) offers ✓ Grant free shipping based on conditions ✓ Schedule rules to run during specific date ranges ✓ Inspect all active rules with the built-in Rules Inspector tool Sales & Order Tools ✓ Bulk Order Form for fast, high-volume purchasing ✓ Admin can place wholesale orders on behalf of any customer ✓ Pay using digital Wallet ✓ Unlimited saved order lists per customer (Free version supports one list) ✓ Advanced WooCommerce sales reports (by customer, by role, by product) Communication ✓ Conversation feature — message customers directly from the admin ✓ Email notifications for registration, approval, and rejection Purchase Whols Pro → 🔌 Integrations WooCommerce Packing Slips — Auto-attach PDF invoices and packing slips to order emails FiboSearch — Advanced AJAX product search for wholesale stores WPML — Build a multilingual wholesale store Polylang — Additional multilingual support CURCY Multi Currency — Sell in multiple currencies 🎬 Video Tutorials How to install Whols and complete the basic setup How to add a wholesaler registration form and approve wholesale roles How to set wholesale prices for individual products or variations How to set wholesale prices for different categories How to add tiered pricing for wholesalers in WooCommerce How to create wholesaler roles and assign to existing customers How to set different prices for different wholesale customers How to hide wholesale prices from guests or retail customers How to hide wholesale products from guests or retail customers How to enable free shipping for wholesale customers How to apply cart discounts using Dynamic Rules How to add extra fees to cart using Dynamic Rules How to control payment methods — step-by-step guide Community Tutorial — Full Whols walkthrough 💬 What Our Users Say Perfect for Wholesalers & B2B I had tried several other Wholesaler plugins and found either drawbacks or issues with all of them. The Whols plugin works perfectly for my needs with plenty of options going forward. Its excellent. — @mark666 The BEST Wholesale plugin! I absolutely love this Wholesale plugin, it’s easy to setup and has everything you need in order to create a good wholesale website. I am deeply grateful for the exceptional support provided. — @nicola-tweed Amazing Support The service of the Whols Team was one of the best so far. They were very patient, but efficient and solved all the issues very professionally. I love this plugin and appreciated the kind support a lot! — @cedricbaguilar AWESOME PLUGIN!! Really thank you! I wasted so many hours trying to find a suitable solution for my site. It’s easy to setup and has everything you need. — @bobbymenas See All Reviews 🔥 Other Popular Plugins by HasThemes ShopLentor (formerly WooLentor) – WooCommerce page builder plugin with 120+ free Elementor widgets, 110+ WooCommerce templates, and Gutenberg Blocks. SupportGenix – Customer support ticket plugin for WordPress. Manage support tickets, assign agents, and resolve issues efficiently from your dashboard. HT Mega For Elementor – Elementor Addons with 135+ professional widgets, AI-powered content writer, theme builder, and 790+ ready-made blocks. HashBar – WordPress notification bar plugin to display announcements, promotions, and CTAs at the top or bottom of your site. WP Plugin Manager – Disable certain plugins on specific pages or posts for better performance. Activate or deactivate plugins on a per-page basis. Swatchly – WooCommerce product variation swatches with color, label, and image swatch types. Pixelavo – Facebook Pixel integration for WordPress and WooCommerce. Track events, optimize ads, and build custom audiences with ease. HT Easy GA4 – Connect Google Analytics 4 to your WordPress site without coding. Track pageviews, events, and eCommerce data effortlessly. Wanna see the pro version? Check it out now!

🏆 Highly rated WooCommerce wholesale plugin for adding wholesale prices & managing B2B customers. Trusted by 25k+ store owners with 500+ reviews. Helping store owners grow for over 10 years! Adding WooCommerce Wholesale Prices plugin gives WooCommerce store owners the ability to supply specific users with wholesale pricing for their products. It’s the perfect wholesale plugin for WooCommerce B2B. 👉 Adding wholesale prices is simple: Install & activate Wholesale Prices for WooCommerce (it’s free!) Edit the product you want to enter wholesale pricing for Enter the wholesale price (works with simple and variable products!) Change the customer’s user role to ‘Wholesale Customer’ and they’ll see the wholesale price Check out how easy it is to add wholesale pricing to WooCommerce: Key Features (Free Wholesale Plugin) New user role “Wholesale Customer” Set wholesale prices for the new user role (different prices per product) on Simple product or Variable product variations Show/hide the retail price from wholesale customers Private store/WooCommerce catalog mode option (hides price & add to cart until login) Disable WooCommerce coupons for wholesale customers Adjust the wholesale user role name & wholesale price text Works with any theme Works with WooCommerce CSV import/export tool Multi-currency support with Aelia Currency Switcher, WPML Currency & WOOCS Translatable via WPML Multi-site compatible 🚀 Get started quickly with the getting started guide! Wholesale Suite can handle complex wholesale businesses – see our full range of wholesale WooCommerce extensions: Learn more about Wholesale Suite: Wholesale Suite for WooCommerce WooCommerce Wholesale Prices Premium – Premium add-on for this wholesale plugin with advanced product visibility, category & global % based pricing, quantity based pricing, tax controls, shipping & payment gateway restrictions for wholesale, minimum order amounts, multiple wholesale user role tiers, and loads more. WooCommerce Wholesale Order Form – Wholesale order form plugin for showing your whole catalog on one page, fully AJAX driven with no reloading, fast add to cart, searchable & filterable. WooCommerce Wholesale Lead Capture – Wholesale registration form, advanced user approvals system, wholesale login, email templates, and more. Want to do WooCommerce category discounts and WooCommerce tiered pricing with your wholesale customers? Want to create a WooCommerce private store? Show or hide certain products with visibility controls? How about providing a quick wholesale order form? Wholesale registration with user approvals? The Wholesale Suite bundle includes all of these features and more. WOOCOMMERCE WHOLESALE PRICING EXTENSION – FREE, SIMPLE & ACCURATE No complex setups and no confusing WooCommerce dynamic pricing or WooCommerce discount rules to figure out. It’s simple plug-and-play. Providing WooCommerce bulk discounts has never been easier for wholesale WooCommerce customer types (it adds a new user role for “Wholesale Customer”). Wholesale Suite lets you add new wholesale WooCommerce user roles to create additional role levels for your customers. This allows you to show multiple prices per product based on the user role. After installing the plugin, you’ll have a new user role called “Wholesale Customer”. This acts exactly like the “Customers” user role that WooCommerce adds but lets you distinguish your wholesale customers. In your Product Edit screen you’ll find a new wholesale pricing box. This lets you enter wholesale prices for the Wholesale Customer user role, effectively giving them a wholesale discount based on their user role for the product. To activate wholesale capabilities for your customers simply change their WordPress user account to the new wholesale user role and they will receive the wholesale pricing when they login. It’s very simple and the plugin takes care of the rest! If you want multiple WooCommerce user roles you can add an unlimited number of additional user roles with the WooCommerce Wholesale Prices Premium add-on. WOOCOMMERCE DYNAMIC PRICING FOR WHOLESALE DISCOUNT RULES You might not always have a WooCommerce bulk discount for each product, so you don’t have to set wholesale pricing for all of your products, you can just do a sub-set. Similar extensions like WooCommerce dynamic prices extensions are NOT made specifically for wholesale or B2B purposes so they aren’t aware of the challenges of WooCommerce B2B sales and they don’t take into account the special needs of wholesale customers. This often leaves store owners feeling frustrated trying to figure out how all those WooCommerce discount rules hang together. We have purposefully created Wholesale Suite as a flexible solution specifically for wholesale sales. It’s the perfect solution to WooCommerce tiered pricing using WordPress’s robust user role system. This free version lets you set prices on Simple products & product variations easily for one wholesale user role and is a great way to get started selling to wholesale customers online. WORDPRESS WHOLESALE USER ROLES Display of your wholesale prices is automatic once your wholesale customers login to their account. The plugin takes care of the front end display. It’s like giving a WooCommerce private store just for that customer. The store admin just needs to add the new user role “Wholesale Customer” to the customer’s user account and they will see the wholesale pricing that you have set on your products. You can add multiple wholesale user role levels with the WooCommerce Wholesale Prices Premium add-on. You can also recruit new wholesale customers automatically with a custom WooCommerce user registration for your wholesale customers using the Wholesale Lead Capture plugin. WOOCOMMERCE CATALOG MODE (PRIVATE STORE) Want to set up a WooCommerce private store in catalog mode? You can now do it easily with the free wholesale plugin option to hide add to cart and retail pricing. Turn any store into a catalog only WooCommerce private store by simply enabling the option. Once done, only logged in wholesale users will be able to see pricing on your store. This makes it easy to run a separate wholesale store if you want, or simply to create an online presence even if you only have a B2B wholesale business and not a retail business. COMPATIBLE WITH LOADS OF OTHER 3RD-PARTY PLUGINS Wholesale Suite is the most compatible wholesale WooCommerce plugin, hands down. We have worked with 100’s of other developers in the community to ensure that your wholesale features can work with all your website’s features. It works seamlessly with complementary plugins such as Advanced Coupons for WooCommerce, hundreds of popular shipping and payment gateways, WooCommerce Currency Switcher by Aelia (even with our free Wholesale Prices plugin!), WPML language switching plugin, WooCommerce Order Form and WooCommerce user registration (Lead Capture) by Wholesale Suite, and many more. WHOLESALE SUITE ADDITIONAL FEATURES (WOOCOMMERCE ORDER FORM, WOOCOMMERCE USER REGISTRATION, ADVANCED DYNAMIC PRICES & DISCOUNT RULES, PRODUCT VISIBILITY, MULTIPLE USER ROLES, TAX EXEMPTION & MORE) Add multiple wholesale roles, multi-levels of pricing, percentage based dynamic pricing, category based dynamic pricing, wholesale minimum order requirements, product min and step requirements, wholesale reports, WooCommerce product visibility control, WooCommerce order form, wholesale lead capture, wholesale WooCommerce user registration form & login form, and much more. Click here to ditch the spreadsheets & learn what Wholesale Suite can do for your wholesale business.