Whols – Wholesale Prices and B2B Store Solution for WooCommerce for WordPress Plugin Directory

Whols is the complete wholesale solution for WooCommerce — set role-based pricing, manage wholesaler registration, and automate your B2B order rules, all from your existing store. 🔥 Trusted by 2,000+ businesses worldwide. Add a complete wholesale layer to your existing WooCommerce store without building a second site. Set role-based pricing, create a custom wholesaler registration form, control who sees which products, and automate order rules with smart dynamic conditions.

🖥️ Try Free Demo | 🚀 Try Pro Demo

🌐 Website | 💰 Purchase Pro | 📖 Documentation | 💬 Contact & Support

🗺️ Overview Whols turns any WooCommerce store into a fully functioning B2B or hybrid B2B+B2C store — without creating a second site or duplicating your product catalog:

Set wholesale pricing — globally, per product, per variation, or per category

Manage wholesale customers — with a registration form, approval workflow, and unlimited user roles

Control visibility — show or hide products and prices based on customer role or login status

Automate order rules — apply discounts, fees, BOGO offers, and shipping conditions dynamically

Run B2B, B2C, or both — one dashboard, one product catalog, zero duplication

👥 Who Is Whols For?

B2B store owners who want to sell exclusively to approved wholesale customers

Hybrid store owners who serve both retail and wholesale customers from one site

Agencies and developers building wholesale stores for clients

📺 Watch the Plugin Overview Prefer video over text? This short overview covers everything Whols can do — watch it before diving into the details below:

🆓 Free Features Wholesale Pricing

Set wholesale prices on simple and variable products (per variation supported)

Apply flat or percentage discounts globally across the store

Set a minimum product quantity to buy

Update wholesale prices via quick edit and bulk edit

Show wholesale pricing on shop and product detail pages

Display the amount customers save after purchase

Registration & Roles

Assign a wholesaler registration form to any page

Use the registration form shortcode [whols_registration_form] on any page or post

Customize registration form fields visually — no coding required

Add custom or additional fields via filter hook

Customers can request to become wholesalers

Approve requests manually

Assign the wholesale role to existing customers

Customize the registration success message

Email notification on every new registration

Visibility & Access

Show or hide retailer price from wholesale customers

Hide wholesale prices from guests (login to see price)

Hide “Wholesale Only” products from regular customers

Hide general products from wholesalers

Wholesale prices visible only to users with the Wholesaler role

Checkout, Shipping & Tax

Allow free shipping for wholesalers

Disable coupon codes for wholesale customers

Exclude tax for wholesale users

Save Order List for quick repeat purchases

Request a quote for products (wholesalers can request quotes directly)

Customization & Compatibility

Customize frontend labels (Retailer Price, Wholesaler Price, Save Amount)

Redirect to a specific page after registration or login

Design customization options for wholesale price display

Custom Thank You page message for wholesale orders

Reset all settings to default with one click

Compatible with WPML, Polylang, and CURCY Multi Currency

Easy-to-use dashboard — no coding required

💎 Premium Features Advanced Pricing & Roles

✓ Create and manage unlimited wholesale user roles

✓ Set different prices for different wholesaler roles

✓ Set different prices for individual users

✓ Category-wise product pricing (flat or percentage)

✓ Category-wise pricing for different roles

✓ Tiered pricing based on quantity (with quick edit and bulk edit support)

Registration & Forms

✓ Visual registration fields manager and editor

✓ Add custom fields without coding

✓ Use WooCommerce billing fields in the registration form

✓ Add file upload fields to the registration form

✓ Google reCAPTCHA v3 spam protection

✓ Approve or reject wholesalers directly via email

✓ Set a default wholesaler role for new registrations

✓ Auto-approve new wholesaler registrations

Store Access & Control

✓ Restrict wholesale store access

✓ Restrict access to the entire website or only the Shop page

✓ Allow access to logged-in users or only wholesale-role users

✓ Role-based payment method control

✓ Role-based free shipping

Dynamic Rules

✓ Create smart checkout rules based on cart value, item count, product, user role, or promo code

✓ Apply cart-wide discounts automatically

✓ Add extra fees (e.g., customs charges or documentation fees)

✓ Enable Buy One Get One (BOGO) offers

✓ Grant free shipping based on conditions

✓ Schedule rules to run during specific date ranges

✓ Inspect all active rules with the built-in Rules Inspector tool

Sales & Order Tools

✓ Bulk Order Form for fast, high-volume purchasing

✓ Admin can place wholesale orders on behalf of any customer

✓ Pay using digital Wallet

✓ Unlimited saved order lists per customer (Free version supports one list)

✓ Advanced WooCommerce sales reports (by customer, by role, by product)

Communication

✓ Conversation feature — message customers directly from the admin

✓ Email notifications for registration, approval, and rejection

Purchase Whols Pro →

🔌 Integrations

WooCommerce Packing Slips — Auto-attach PDF invoices and packing slips to order emails

FiboSearch — Advanced AJAX product search for wholesale stores

WPML — Build a multilingual wholesale store

Polylang — Additional multilingual support

CURCY Multi Currency — Sell in multiple currencies

🎬 Video Tutorials How to install Whols and complete the basic setup

How to add a wholesaler registration form and approve wholesale roles

How to set wholesale prices for individual products or variations

How to set wholesale prices for different categories

How to add tiered pricing for wholesalers in WooCommerce

How to create wholesaler roles and assign to existing customers

How to set different prices for different wholesale customers

How to hide wholesale prices from guests or retail customers

How to hide wholesale products from guests or retail customers

How to enable free shipping for wholesale customers

How to apply cart discounts using Dynamic Rules

How to add extra fees to cart using Dynamic Rules

How to control payment methods — step-by-step guide

Community Tutorial — Full Whols walkthrough

💬 What Our Users Say

Perfect for Wholesalers & B2B

I had tried several other Wholesaler plugins and found either drawbacks or issues with all of them. The Whols plugin works perfectly for my needs with plenty of options going forward. Its excellent.

— @mark666

The BEST Wholesale plugin!

I absolutely love this Wholesale plugin, it’s easy to setup and has everything you need in order to create a good wholesale website. I am deeply grateful for the exceptional support provided.

— @nicola-tweed

Amazing Support

The service of the Whols Team was one of the best so far. They were very patient, but efficient and solved all the issues very professionally. I love this plugin and appreciated the kind support a lot!

— @cedricbaguilar

AWESOME PLUGIN!!

Really thank you! I wasted so many hours trying to find a suitable solution for my site. It’s easy to setup and has everything you need.

— @bobbymenas

See All Reviews

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Wanna see the pro version? Check it out now!