Wholesale Customers For WooCommerce vs Whols – Wholesale Prices and B2B Store Solution for WooCommerce

Wholesale Customers For WooCommerce gives you everything you need to run a wholesale operation alongside your regular WooCommerce store — without a complicated setup or a bloated plugin. Assign customers as wholesale buyers, set a global percentage discount or per-product wholesale prices, enforce a minimum order value, and control exactly what your customers see at every step of the buying journey. Whether you’re selling direct to retailers, running a B2B-only store, or offering trade pricing to select customers alongside your retail catalogue, this plugin handles it cleanly and efficiently. Pricing Global percentage discount — set a single store-wide discount that applies automatically to every product for wholesale customers. Per-product wholesale price — set an exact price on any simple product or variation. Always overrides the global discount when set. Apply discount to sale prices — choose whether the global discount stacks on top of a sale price or applies to the regular price only. Discount tax base — for stores that enter prices inclusive of tax, apply the discount to the tax-exclusive price instead of the stored price. Wholesale price column in the Products list — see every product’s wholesale price at a glance. Quick Edit support — set or clear the wholesale price without opening each product individually. Bulk Edit support — update wholesale prices across multiple products at once. Product CSV import/export — wholesale_price is included in WooCommerce’s built-in importer and exporter with automatic column mapping. Customer Management Wholesale Customers admin page — a dedicated screen listing every wholesale user with their name, email, order count, and the date they were assigned wholesale status. Supports search, column sorting, and bulk removal. One-click assignment — enable wholesale status from the user’s Edit Profile page with a single checkbox. Wholesale since date — the date a customer was first granted wholesale status is recorded and shown on their profile. “Wholesale” column on the Users list — instantly identify wholesale accounts with a dedicated filter view. Wholesale customer filter on the Orders screen — filter the order list to show only wholesale orders (works with both classic and HPOS order storage). Order flagging — wholesale orders are tagged at checkout so they remain identifiable in reports even if a customer’s status later changes. A “Wholesale Order” badge appears on the admin order screen. WooCommerce REST API support — read and set wholesale_customer status via the /wc/v3/customers endpoint. Customer Experience Wholesale price on the product page — logged-in wholesale customers see their price on every product page (simple and variable). “You save” display — shows the exact savings amount and percentage on the product page. Variable products show the maximum savings percentage across all variations. Hide retail price — optionally show wholesale customers only their discounted price, removing the regular price from display. Wholesale badge in cart & checkout — line items show a “Wholesale” label when a wholesale discount is applied. Wholesale savings total — cart and checkout display a “Wholesale savings” row showing the total saved on the order. Wholesale savings in order emails — order confirmation emails include how much the customer saved. My Account wholesale status panel — customers see a “Wholesale Account” section on their dashboard confirming their status and the date it was granted. “Log in for wholesale pricing” notice — shown on product pages to guests and non-wholesale customers. Text and link URL are configurable in settings. “No wholesale pricing available” message — a configurable fallback shown to wholesale customers viewing products with no specific pricing set up. Customisable wholesale price label — change “Your wholesale price:” to any text you like. [wcs_wholesale_notice] shortcode — place the wholesale call-to-action notice anywhere on your site. Supports login_text, apply_text, active_text, and url attributes. Store Controls Minimum cart total — block wholesale customers from checking out below a set order value. Disable coupons for wholesale customers — prevent coupon codes from stacking on top of wholesale pricing. Catalog / private store mode — hide prices and the Add to Cart button from guests only, or from all non-wholesale visitors, turning your store into a B2B-only catalogue. Developer Tools Built with extensibility in mind. All core behaviour is exposed through filters and actions so Pro features and third-party integrations work without modifying plugin files. Key hooks: wcs_is_wholesale_customer, wcs_wholesale_price, wcs_minimum_cart_amount, wcs_wholesale_customer_enabled, wcs_wholesale_customer_disabled, wcs_after_settings_saved, wcs_pro_upgrade_url. Wholesale Customers For Woo Pro Wholesale Customers For Woo Pro extends this plugin into a full B2B sales platform. Groups & Pricing Wholesale groups — create multiple customer tiers (Gold, Silver, Bronze, etc.), each with its own discount rate, minimum cart total, and settings. Tiered / quantity-break pricing — set volume price tiers per product (e.g. 1–9 units at $18, 10–49 at $15, 50+ at $12). Tier table shown on the product page. Per-category pricing — apply a flat or percentage discount to an entire product category, per group. Registration & Approvals Wholesale registration form — a dedicated sign-up page via [wcsp_registration_form] shortcode with one-click page creation in settings. Admin approval workflow — applicants sit in a pending queue; approve or reject with one click from the Registrations admin page. Custom registration fields — add text, textarea, select, checkbox, and file-upload fields to the registration form. Automated email notifications — customers are notified on approval or rejection; admins receive alerts on new applications. Product Controls Product visibility — hide products from non-wholesale visitors, globally or per-product. Quantity rules — enforce minimum and maximum order quantities per product. Quantity steps — require ordering in multiples (e.g. packs of 6) per product. Bulk Order Form — a searchable, filterable order table via [wcsp_order_form] shortcode for fast large-quantity ordering. Payments & Finance Net Terms / Pay by Invoice — a “Pay by Invoice” WooCommerce payment gateway for approved customers. Configurable net days (Net 7/15/30/60/90), per-user and per-group credit limits, overdue tracking, and due dates in admin and emails. Store Credit / Wallet — issue credit to customers, let them apply it at checkout, and track the full transaction history in My Account. Auto-refunds on order refund. Purchase Order Number — collect a PO number at checkout (optional or required), stored on the order and shown in emails. Tax Exemption — mark customers or groups as tax-exempt. WooCommerce skips tax calculation automatically. Payment & shipping restrictions — limit which gateways and shipping methods are available to each wholesale group. Commerce Quote Requests — “Request a Quote” button on product pages. Admins review, adjust prices, and convert approved quotes to real orders with one click. WordPress Role Management — auto-assign a custom wcsp_wholesale_customer role on approval and remove it on revocation, for use with role-aware plugins. Reporting Wholesale Reports dashboard — revenue, orders, average order value, top customers by revenue, and revenue by group — filterable by 7 days, 30 days, 90 days, or year. Get Wholesale Customers For Woo Pro → Translation Ready Translate Wholesale Customers For WooCommerce

Whols is the complete wholesale solution for WooCommerce — set role-based pricing, manage wholesaler registration, and automate your B2B order rules, all from your existing store. 🔥 Trusted by 1,000+ businesses worldwide. Add a complete wholesale layer to your existing WooCommerce store without building a second site. Set role-based pricing, create a custom wholesaler registration form, control who sees which products, and automate order rules with smart dynamic conditions. 🖥️ Try Free Demo | 🚀 Try Pro Demo 🌐 Website | 💰 Purchase Pro | 📖 Documentation | 💬 Contact & Support 🗺️ Overview Whols turns any WooCommerce store into a fully functioning B2B or hybrid B2B+B2C store — without creating a second site or duplicating your product catalog: Set wholesale pricing — globally, per product, per variation, or per category Manage wholesale customers — with a registration form, approval workflow, and unlimited user roles Control visibility — show or hide products and prices based on customer role or login status Automate order rules — apply discounts, fees, BOGO offers, and shipping conditions dynamically Run B2B, B2C, or both — one dashboard, one product catalog, zero duplication 👥 Who Is Whols For? B2B store owners who want to sell exclusively to approved wholesale customers Hybrid store owners who serve both retail and wholesale customers from one site Agencies and developers building wholesale stores for clients 📺 Watch the Plugin Overview Prefer video over text? This short overview covers everything Whols can do — watch it before diving into the details below: 🆓 Free Features Wholesale Pricing Set wholesale prices on simple and variable products (per variation supported) Apply flat or percentage discounts globally across the store Set a minimum product quantity to buy Update wholesale prices via quick edit and bulk edit Show wholesale pricing on shop and product detail pages Display the amount customers save after purchase Registration & Roles Assign a wholesaler registration form to any page Use the registration form shortcode [whols_registration_form] on any page or post Customize registration form fields visually — no coding required Add custom or additional fields via filter hook Customers can request to become wholesalers Approve requests manually Assign the wholesale role to existing customers Customize the registration success message Email notification on every new registration Visibility & Access Show or hide retailer price from wholesale customers Hide wholesale prices from guests (login to see price) Hide “Wholesale Only” products from regular customers Hide general products from wholesalers Wholesale prices visible only to users with the Wholesaler role Checkout, Shipping & Tax Allow free shipping for wholesalers Disable coupon codes for wholesale customers Exclude tax for wholesale users Save Order List for quick repeat purchases Request a quote for products (wholesalers can request quotes directly) Customization & Compatibility Customize frontend labels (Retailer Price, Wholesaler Price, Save Amount) Redirect to a specific page after registration or login Design customization options for wholesale price display Custom Thank You page message for wholesale orders Reset all settings to default with one click Compatible with WPML, Polylang, and CURCY Multi Currency Easy-to-use dashboard — no coding required 💎 Premium Features Advanced Pricing & Roles ✓ Create and manage unlimited wholesale user roles ✓ Set different prices for different wholesaler roles ✓ Set different prices for individual users ✓ Category-wise product pricing (flat or percentage) ✓ Category-wise pricing for different roles ✓ Tiered pricing based on quantity (with quick edit and bulk edit support) Registration & Forms ✓ Visual registration fields manager and editor ✓ Add custom fields without coding ✓ Use WooCommerce billing fields in the registration form ✓ Add file upload fields to the registration form ✓ Google reCAPTCHA v3 spam protection ✓ Approve or reject wholesalers directly via email ✓ Set a default wholesaler role for new registrations ✓ Auto-approve new wholesaler registrations Store Access & Control ✓ Restrict wholesale store access ✓ Restrict access to the entire website or only the Shop page ✓ Allow access to logged-in users or only wholesale-role users ✓ Role-based payment method control ✓ Role-based free shipping Dynamic Rules ✓ Create smart checkout rules based on cart value, item count, product, user role, or promo code ✓ Apply cart-wide discounts automatically ✓ Add extra fees (e.g., customs charges or documentation fees) ✓ Enable Buy One Get One (BOGO) offers ✓ Grant free shipping based on conditions ✓ Schedule rules to run during specific date ranges ✓ Inspect all active rules with the built-in Rules Inspector tool Sales & Order Tools ✓ Bulk Order Form for fast, high-volume purchasing ✓ Admin can place wholesale orders on behalf of any customer ✓ Pay using digital Wallet ✓ Unlimited saved order lists per customer (Free version supports one list) ✓ Advanced WooCommerce sales reports (by customer, by role, by product) Communication ✓ Conversation feature — message customers directly from the admin ✓ Email notifications for registration, approval, and rejection Purchase Whols Pro → 🔌 Integrations WooCommerce Packing Slips — Auto-attach PDF invoices and packing slips to order emails FiboSearch — Advanced AJAX product search for wholesale stores WPML — Build a multilingual wholesale store Polylang — Additional multilingual support CURCY Multi Currency — Sell in multiple currencies 🎬 Video Tutorials How to install Whols and complete the basic setup How to add a wholesaler registration form and approve wholesale roles How to set wholesale prices for individual products or variations How to set wholesale prices for different categories How to add tiered pricing for wholesalers in WooCommerce How to create wholesaler roles and assign to existing customers How to set different prices for different wholesale customers How to hide wholesale prices from guests or retail customers How to hide wholesale products from guests or retail customers How to enable free shipping for wholesale customers How to apply cart discounts using Dynamic Rules How to add extra fees to cart using Dynamic Rules How to control payment methods — step-by-step guide Community Tutorial — Full Whols walkthrough 💬 What Our Users Say Perfect for Wholesalers & B2B I had tried several other Wholesaler plugins and found either drawbacks or issues with all of them. The Whols plugin works perfectly for my needs with plenty of options going forward. Its excellent. — @mark666 The BEST Wholesale plugin! I absolutely love this Wholesale plugin, it’s easy to setup and has everything you need in order to create a good wholesale website. I am deeply grateful for the exceptional support provided. — @nicola-tweed Amazing Support The service of the Whols Team was one of the best so far. They were very patient, but efficient and solved all the issues very professionally. I love this plugin and appreciated the kind support a lot! — @cedricbaguilar AWESOME PLUGIN!! Really thank you! I wasted so many hours trying to find a suitable solution for my site. It’s easy to setup and has everything you need. — @bobbymenas See All Reviews 🔥 Other Popular Plugins by HasThemes ShopLentor (formerly WooLentor) – WooCommerce page builder plugin with 120+ free Elementor widgets, 110+ WooCommerce templates, and Gutenberg Blocks. 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