UpdraftPlus vs weMail –

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.

Most email marketing platforms treat WordPress as an afterthought. weMail is built differently: it delivers professional-grade email marketing natively inside your WordPress dashboard, without the complexity or the runaway cost. Whether you’re sending a weekly campaign to a few hundred loyal readers or running sophisticated drip campaigns for tens of thousands of subscribers, weMail gives you the tools to do it right. Full sending flexibility across eight-plus gateways, a drag-and-drop email newsletter builder, powerful email automation, customizable signup forms, and native WooCommerce integration for transactional and marketing emails: all managed from a single interface. weMail stores campaign and subscriber data in the cloud, so your WordPress database stays lean regardless of list size. At scale, weMail runs up to 88% cheaper than Mailchimp without sacrificing a single feature. From building optin forms that capture leads to delivering automated newsletter sequences that convert them, weMail covers the complete subscriber lifecycle inside WordPress. Explore: Official Website Facebook Community Useful Links Docs | Videos Tutorials | Support | Get Started SMTP Flexibility: Send From Any Gateway You Trust Email deliverability starts with your SMTP configuration; a poorly wired setup guarantees campaigns land in spam, not inboxes. weMail supports eight-plus email gateways, giving you complete control over delivery. Supported SMTP providers: Amazon SES SendGrid Mailgun SparkPost Postmark Elastic Email Brevo Custom SMTP Configure your gateway directly inside weMail’s settings: no third-party SMTP plugins required. Authentication, TLS/SSL, and connection management are handled natively, and the sending layer is decoupled from your campaigns, lists, and automation, so switching providers never breaks anything. Agencies can run separate or shared SMTP setups across multisite installations. Email Campaigns: Build Beautiful Campaigns That Convert An email newsletter lives or dies on design and trust. weMail’s drag-and-drop builder makes it easy to create professional campaigns without code: choose pre-built templates or start from a blank canvas. The visual editor supports: Block-based editing: arrange text, images, buttons, dividers, and social links on a canvas Responsive layouts: every newsletter renders correctly on desktop, tablet, and mobile Brand customization: apply your colors, fonts, and logo across campaigns Dynamic personalization: address subscribers by name or insert any custom field Preview and test send: confirm rendering before a campaign reaches anyone’s inbox Scheduling is timezone-aware: queue a campaign today and deliver at peak engagement time tomorrow, in each subscriber’s local hour. The builder generates both HTML and plain-text versions of every campaign, improving deliverability and reaching recipients who prefer plain text. All newsletter data, opens, clicks, bounces, unsubscribes — is stored in weMail’s cloud, so history stays accessible through hosting migrations and WordPress updates. Email Automation: Nurture Subscribers on Autopilot Manual campaigns create results; email automation creates compounding results. weMail’s automation engine works as a complete autoresponder platform, building sequences that engage subscribers at every stage of their journey, executing automatically based on behavior, time, or external triggers with no ongoing manual effort. Trigger-based automation fires campaigns the moment conditions are met: list signup, purchase completion, link clicks, email opens, date conditions, or inactivity. Define the logic once; weMail runs it continuously. Core automation capabilities: Drip email sequences: a series of emails over days or weeks — an introduction on day one, a walkthrough on day three, a case study on day seven, an offer on day fourteen — mapped visually in the node-based builder. Welcome email: every new subscriber gets a personalized onboarding email immediately, your highest-opened touchpoint, with tailored content or an introductory offer. Behavioral automation: branch sequences based on what contacts do — different follow-ups depending on opens, clicks, or 30 days of inactivity. Date-based automation: trigger campaigns on fixed dates, anniversaries, or expiration events without manual scheduling. Post notification: automatically send a newsletter when new content goes live — configure once, and every published post fires a broadcast to your chosen list. Re-engagement automation: systematically win back dormant contacts with targeted sequences before removing them from active lists. The visual builder uses a node-based canvas where each node is a step (send, wait, or evaluate a condition), with branching paths for different behaviors, so complex flows are easy to build, read, and adjust as your strategy evolves. A/B Testing: Optimize Every Campaign With Data Gut instinct has a ceiling; A/B testing removes it. weMail’s built-in testing tools let you validate campaign decisions, systematically improving open rates, click rates, and conversions over time. Subject line testing is the most impactful starting point: send variant A to 20% of your list and variant B to another 20%; let weMail measure performance, then automatically deliver the winner to the remaining 60%. Content testing goes further, comparing layouts, calls to action, or offers, short versus long subject lines, emoji versus plain text, preheader variations, image-heavy versus text-first designs, and CTA color, copy, or placement. weMail declares a winner based on your chosen metric (open rate, click-through rate, or attributed revenue) and stores every result in your analytics dashboard, building institutional knowledge about what works for your audience. Optin Forms: Grow Your List From Every Corner of Your Site Your subscriber list is only as strong as the systems feeding it. weMail’s optin form builder lets you create, customize, and place forms throughout your site without code, adapting to any WordPress theme. Supported form types: Inline forms: embedded within post content, sidebars, or any widget area Popup forms: timed or exit-intent overlays that capture leaving visitors Slide-in forms: subtle panels appearing from the corner without interrupting reading Top bar banners: sticky strips that stay visible as visitors scroll Every form is fully customizable — colors, fonts, field labels, button text — with custom fields to collect attributes like location, company, or preferences at signup. Double optin keeps lists healthy and compliant: each new subscriber receives a confirmation email before being added, creating a documented consent trail and better long-term engagement. weMail’s forms connect natively to weMail lists and to 18-plus third-party integrations, so leads from any optin touchpoint flow automatically into the right segments, across all WordPress themes including block-based Gutenberg layouts. Subscriber Management: Organize, Segment, and Target Building a list is step one. How you organize, qualify, and communicate with subscribers determines whether email becomes a real revenue channel or just noise. weMail includes a complete subscriber management system built directly into WordPress. List management: unlimited lists for different audiences, products, or campaigns. A contact can belong to multiple lists, and moving contacts between lists is handled through bulk actions. Tagging and segmentation: tag based on behavior, purchase history, signup source, or any custom attribute, and build dynamic segments that update automatically as data changes. Custom fields: store any subscriber attribute your campaigns need; these sync with optin forms and become personalization tokens in every email. Subscription status: view active, unsubscribed, bounced, and pending contacts at a glance, and update records individually or in bulk for cleaner deliverability. Activity timeline: each contact’s history of emails received, opens, clicks, and signup events, to inform re-engagement and segmentation. Bulk operations: import, export, tag, move, or delete contacts en masse, and merge duplicates to keep lists authoritative. Because weMail stores subscriber data in the cloud, your database never carries the weight of large lists — hosting performance stays consistent whether you manage 500 subscribers or 500,000. WordPress Integration: Email Marketing That Feels Native weMail feels like a natural extension of WordPress, not a bolted-on tool. Every major WordPress feature connects without extra configuration. WordPress user sync: automatically add new registrations to subscriber lists based on role, turning registration into a signup event. Gutenberg block: add signup forms to any page or post using weMail’s native block, live without shortcodes. Post notification: configure a list once, and every published post goes out as a formatted email notification automatically. Widget support: place signup forms in any widget area, compatible with classic and block-based themes. Shortcode support: embed forms with a simple shortcode in any theme or page builder. WooCommerce Integration: Turn Customers Into Loyal Subscribers For WooCommerce stores, weMail connects store data directly to email campaigns, delivering full subscriber lifecycle management powered by real purchase behavior. Branded WooCommerce emails: design transactional messages — order confirmations, shipping notifications, post-purchase follow-ups — using the same drag-and-drop builder as marketing campaigns. Customer-to-subscriber sync: when a purchase completes, weMail can add the buyer to a list, tag them by product category, and trigger a post-purchase automation, turning every customer into an addressable contact. Abandoned cart recovery: one of the highest-ROI applications of WooCommerce email automation. weMail detects an abandoned cart and sends a timed sequence of recovery emails, consistently recovering 10-15% of lost revenue with no ongoing effort. Product-based segmentation: segment subscribers by what they’ve purchased, browsed, or spent, sending targeted promotions to specific-product buyers or re-engagement messages to customers inactive for 90 days. Revenue attribution: see which newsletter drove the most purchases, which automation sequence produces the highest lifetime value, and which segments convert best. The integration is native, with no bridge plugins needed. Connect your store in minutes from weMail Integrations and start turning order data into targeted campaigns immediately. Contact Form Integrations: Capture Leads at Every Touchpoint Not every visitor converts through a dedicated registration form. Many engage first through your site’s inquiry form, quote request form, or support page. weMail integrates with the most popular WordPress form plugins to ensure those touchpoints also grow your subscriber list. Supported contact form plugins: Contact Form 7 Ninja Forms Caldera Forms WPForms weForms Gravity Forms Happy Forms Formidable Forms Fluent Forms Forminator Froms Everest Forms Elementor Forms For each integration, you control which fields map to subscriber attributes and whether a consent checkbox is required, keeping consent transparent and auditable. When a visitor submits the form and opts in, they’re added to your specified list immediately, ready for your welcome sequence and subsequent campaigns. Team Management: Collaborate Without Chaos Collaborate with your marketing team without granting everyone full admin access. weMail includes built-in team management with role-based permissions to keep your account secure and productive. weMail leverages WordPress’s native role system. By default, only Administrator and Editor roles have access: Administrator: full access to all weMail features Editor: full access to campaigns, subscribers, and settings Admins can grant access to additional roles (Author, Contributor, etc.) from weMail Settings → General. Users without an accessible role cannot see or interact with weMail features. Analytics & Reporting: Measure What Actually Matters Every campaign generates detailed performance data in a clean, actionable dashboard, with no separate analytics tool required. Campaign reports: delivery, open, click-through, bounce, and unsubscribe rates for every newsletter or automation step, plus geographic distribution of engagement. List reports: subscriber growth over time, signup source breakdown, and list health metrics, helping identify which forms produce the highest-quality leads based on engagement, not volume. Automation reports: step-by-step performance across every sequence, showing where subscribers drop off and which branch or step performs best. Link tracking: click maps for individual emails show exactly which links contacts clicked most, helping optimize placement and CTA copy in future campaigns. All analytics data is stored in weMail’s cloud, so historical reports remain accessible even after WordPress updates or server migrations. Import & Export: Migrate Without the Headache Switching email platforms is notoriously painful. weMail makes it as smooth as possible. Import subscribers from any CSV file. The import wizard maps your columns to weMail fields, handles duplicates, and respects existing opt-in status, so previously unsubscribed contacts aren’t re-added to active lists. Platform-specific guides walk through migrating from Mailchimp, ActiveCampaign, ConvertKit, and others, with tags, custom fields, and history transferring cleanly where the source platform allows export. Export at any time: pull any list or segment to CSV on demand. Your data is never locked in, whether auditing, syncing to a CRM, or evaluating alternatives. GDPR Compliance: Built-In Privacy Tools Privacy regulations require verifiable consent for email marketing. weMail includes the tools to keep your subscriber collection compliant without custom development. Double optin: each new contact receives a confirmation email before activation, creating a documented consent record for every signup. Consent logging: weMail records the date, time, IP address, and form ID for each subscription, exportable for regulatory review under GDPR, CCPA, or similar frameworks. One-click unsubscribe: every email includes a compliant unsubscribe link, processed instantly and respected across all future sends and automations. Data access and deletion: export or delete individual subscriber records directly from the management panel, fulfilling access and erasure requests without third-party tools. Installation & Setup Getting started with weMail takes under ten minutes. Install and activate weMail from the WordPress plugin directory. Create a free weMail account or connect an existing one from the plugin dashboard. Go to weMail → Settings → SMTP and connect your preferred gateway. weMail walks through API key setup for each supported sending provider step by step. Create your first subscriber list. Build a lead form using the optin form builder and publish it to your site. Set up a welcome email in the email automation builder to greet every new subscriber automatically. The onboarding wizard guides you through each step. Most users complete initial setup (including sending setup and first optin form) in a single session. For WooCommerce stores, enable the integration under weMail → Integrations to begin syncing customers and configuring store-related emails. 🔒 Privacy Policy weMail collects telemetry data upon user confirmation to troubleshoot problems faster and make product improvements. Learn more about how weMail collects and uses data. Additionally, review weDevs privacy policy for complete information. More Products from weDevs Dokan – WooCommerce multivendor marketplace solution WP User Frontend – Frontend post submission, user registration, profile builder Happy Addons for Elementor – 143+ free & pro Elementor widgets WP Project Manager – Project management with Kanban board, Gantt charts weDocs – Self-hosted knowledge base plugin WP ERP – Complete ERP with HR, CRM, and accounting Texty – Lightweight SMS notification plugin wePOS – WooCommerce point of sale solution