UTM Event Tracker and Analytics, UTM Grabber vs UTM Tracker for Gravity Forms

This powerful plugin enables you to seamlessly track events and analyze user interactions using UTM parameters, fbclid, gclid, button clicks, or custom element interactions. Whether you need to monitor click-through rates, measure the effectiveness of marketing campaigns, or gain insights into user behavior, this plugin provides a comprehensive solution. With its intuitive tracking capabilities, you can capture valuable data to optimize your strategies and make data-driven decisions with ease. Custom Parameter Support (Pro): Create and track sessions using your own custom URL parameters. This feature helps you capture more accurate attribution data from sources that don’t use standard UTM values. Perfect for affiliate tracking, internal links, influencer campaigns, and custom marketing tags. Send Google Analytics Events with Ease The UTM Event Tracker and Analytics plugin supports sending Google Analytics events for better user interaction tracking. Capture events such as button clicks, hyperlink clicks, and form submissions, and send them directly to Google Analytics. Gain valuable insights, improve engagement tracking, and optimize your marketing performance effortlessly—all without any coding! Warning If you are using a caching plugin, please exclude the wordpress_utm_event_tracker_session cookie. For websites hosted on WP Engine, you must request support to allow the wordpress_utm_event_tracker_session cookie. If you are using the NitroPack caching plugin, be sure to exclude this cookie in the app settings. Refer to this guidelines for more details. Getting Started Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started: Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content. Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder. Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc. Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more. Features The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin: UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions. Track Button & Link Clicks: Gain deeper insights into user interactions by capturing button clicks and hyperlink engagements on your website. This feature helps you track user behavior, measure click performance, and optimize your marketing campaigns based on real-time data. Whether it’s a call-to-action button or an outbound link, you’ll have the analytics needed to improve conversions and refine your strategies. UTM Analytics: Gain valuable insights into the effectiveness of your marketing campaigns through UTM tracking. Analyze traffic sources, campaign performance, conversion rates, and more to optimize your marketing strategies. Customizable Reports: Generate customizable reports to visualize your data effectively. Customize reports based on specific UTM parameters, date ranges, and metrics to meet your unique reporting needs. User-friendly Interface: Enjoy an intuitive and user-friendly interface for seamless navigation and data analysis. Easily access and interpret your UTM tracking data with built-in tools and visualizations. Campaign Performance Monitoring: Monitor the performance of your marketing campaigns in real-time. Track the success of each campaign by analyzing UTM parameters and adjusting your strategies accordingly. Event Attribution: Attribute events to specific marketing campaigns or channels using UTM parameters. Understand the impact of each campaign on user engagement and conversion metrics. Advanced Filtering: Apply advanced filters to analyze specific segments of your audience. Filter data based on UTM parameters, user characteristics, or behavior to uncover actionable insights. Real-time Reporting: View real-time reports and analytics to stay up-to-date with the performance of your marketing efforts. Monitor events and conversions as they happen to make timely adjustments to your campaigns. Custom Parameter Support (Pro): Add and track your own custom URL parameters alongside standard UTM parameters. Useful for tracking affiliates, campaigns, internal promotions, or any custom source identifiers you need. These features collectively empower you to track events accurately, analyze data effectively, and optimize your marketing campaigns for maximum impact. Whether you’re a marketer, business owner, or website administrator, the UTM Event Tracker and Analytics plugin is a valuable tool for improving your marketing ROI and driving business growth. Use Cases Track marketing campaigns: Capture UTM parameters to understand which campaigns drive traffic. Identify top-performing traffic sources: Easily compare visits from ads, social media, email, and other channels. Analyze user behavior: Follow user actions across pages to understand how visitors interact with your site. Measure conversion paths: See which sources and pages users come from before converting. Track direct and organic visits: Get session data even when users arrive without UTM parameters (optional setting). Advanced tracking with custom parameters (Pro): Use your own custom URL parameters to track affiliates, influencers, internal promotions, or unique campaign identifiers. Better analytics for UI interactions: Log events and user clicks to understand which buttons or links users engage with the most. (Pro for unlimited events) Maintain clean and consistent session data: Append UTM parameters to internal links to prevent losing tracking information. (Pro) We are tracking the events for the plugins listed below WooCommerce: We capture woocommerce add to cart and place order event. see guideline Easy Digital Downloads: We capture add to cart and purchase event of Easy Digital Downloads. Custom Events: You can capture a wide range of custom events on your webpage, including button clicks, hyperlink clicks, and other user interactions. This allows you to track and analyze user behavior effectively.. Form Submission: Contact Form 7, Elementor Form, Formidable Form, Forminator Form, Gravity Form, Ninja Form, WPForms. If your plugin is not listed here, please feel free to open a ticket here. We support most WordPress form plugins, with some of them listed below Contact Form 7 – see guideline Gravity Forms – see guideline Ninja Forms – see guideline Elementor Forms – see guideline Formidable Forms – see guideline Forminator Forms WPForms – see guideline You can use {utm_event_tracker:utm_source} as the default value to retrieve the UTM Source for any kind of forms. To capture a different UTM parameter, simply replace utm_source with the desired parameter name. Below is a list of available UTM parameters for reference: Supported parameters utm_campaign utm_medium utm_source utm_term utm_content fbclid gclid ip_address landing_page tracking_time Custom Parameters (Pro) To implement UTM data, you can utilize either the ID or Class of the input element. For example, you can use the following syntax to track UTM parameters: This approach allows you to efficiently integrate UTM data tracking into your form elements. JavaScript Implementation To implement UTM tracking using JavaScript, follow these steps: var utmSource = utm_event_tracker.utm_parameters.utm_source; var utmMedium = utm_event_tracker.utm_parameters.utm_medium; var utmCampaign = utm_event_tracker.utm_parameters.utm_campaign; console.log('UTM Source:', utmSource); console.log('UTM Medium:', utmMedium); console.log('UTM Campaign:', utmCampaign); This implementation will allow you to capture and utilize UTM parameters for tracking and analytics effectively. Support For any questions, issues, or feedback regarding the UTM Event Tracker and Analytics plugin, feel free to post here. Thank you for using the UTM Event Tracker and Analytics plugin! We hope it helps you optimize your marketing efforts and gain valuable insights into your website’s performance. 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Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them. The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up. Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries. Why UTM Tracker? Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search Reports included — a live attribution dashboard with interactive charts, right inside WordPress Campaign tools — a visual URL Builder with saved templates and print-ready QR codes Developer friendly — REST API, JavaScript API, shortcodes, and hooks Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services What gets captured UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid) Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup Landing pages & page context — first and current landing page, page URL, title, path, and query string Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you. Attribution & traffic channels Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead. Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms. Reports dashboard A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests. Campaign tools URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy Templates — save complete campaign links as reusable templates with search, duplicate, and a default QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser Admin toolbox Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days). For developers JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values Dynamic shortcodes — for example [utm_source] or [landing_page] Action & filter hooks — customize parameters, cookie behavior, field aliases, and more Full documentation lives in the Developer tab under UTM Tracker settings. Privacy & performance Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages. For direct support, email [email protected]. External Services The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted. Third-Party Libraries All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests. Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files. qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED. Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels