UTM Tracker for Gravity Forms

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them.

The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up.

Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries.

Why UTM Tracker?

Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you

Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters

Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails

Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search

Reports included — a live attribution dashboard with interactive charts, right inside WordPress

Campaign tools — a visual URL Builder with saved templates and print-ready QR codes

Developer friendly — REST API, JavaScript API, shortcodes, and hooks

Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services