Simple Web Marketing Attribution vs UTM Event Tracker and Analytics, UTM Grabber

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not. The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated. The plugin is tested and works with: HubSpot Salesforce (Web-to-Lead) Contact Form 7 WPForms Ninja Forms Gravity Forms The plugin includes: A lightweight JavaScript file to capture url attribution data from the browser. An admin dashboard to view instructions for using the plugin. A UTM tag generator and logging tool. A HubSpot proxy to forward attribution data to your HubSpot account. Resilient AJAX form integration for modern, single-page submission tracking. External services This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time. Simple Web Marketing Cloud (opt-in) Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com) Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site. Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance. Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp. When data is sent: Only when cloud sync is enabled in Settings and only on conversion events. Terms & Privacy: Terms of Service — Privacy Policy HubSpot Forms API (opt-in, existing feature) Service: HubSpot Forms API (provided by HubSpot, Inc.) Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used. Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log). Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.

This powerful plugin enables you to seamlessly track events and analyze user interactions using UTM parameters, fbclid, gclid, button clicks, or custom element interactions. Whether you need to monitor click-through rates, measure the effectiveness of marketing campaigns, or gain insights into user behavior, this plugin provides a comprehensive solution. With its intuitive tracking capabilities, you can capture valuable data to optimize your strategies and make data-driven decisions with ease. Custom Parameter Support (Pro): Create and track sessions using your own custom URL parameters. This feature helps you capture more accurate attribution data from sources that don’t use standard UTM values. Perfect for affiliate tracking, internal links, influencer campaigns, and custom marketing tags. Send Google Analytics Events with Ease The UTM Event Tracker and Analytics plugin supports sending Google Analytics events for better user interaction tracking. Capture events such as button clicks, hyperlink clicks, and form submissions, and send them directly to Google Analytics. Gain valuable insights, improve engagement tracking, and optimize your marketing performance effortlessly—all without any coding! Warning If you are using a caching plugin, please exclude the wordpress_utm_event_tracker_session cookie. For websites hosted on WP Engine, you must request support to allow the wordpress_utm_event_tracker_session cookie. If you are using the NitroPack caching plugin, be sure to exclude this cookie in the app settings. Refer to this guidelines for more details. Getting Started Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started: Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content. Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder. Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc. Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more. Features The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin: UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions. Track Button & Link Clicks: Gain deeper insights into user interactions by capturing button clicks and hyperlink engagements on your website. This feature helps you track user behavior, measure click performance, and optimize your marketing campaigns based on real-time data. Whether it’s a call-to-action button or an outbound link, you’ll have the analytics needed to improve conversions and refine your strategies. UTM Analytics: Gain valuable insights into the effectiveness of your marketing campaigns through UTM tracking. Analyze traffic sources, campaign performance, conversion rates, and more to optimize your marketing strategies. Customizable Reports: Generate customizable reports to visualize your data effectively. Customize reports based on specific UTM parameters, date ranges, and metrics to meet your unique reporting needs. User-friendly Interface: Enjoy an intuitive and user-friendly interface for seamless navigation and data analysis. Easily access and interpret your UTM tracking data with built-in tools and visualizations. Campaign Performance Monitoring: Monitor the performance of your marketing campaigns in real-time. Track the success of each campaign by analyzing UTM parameters and adjusting your strategies accordingly. Event Attribution: Attribute events to specific marketing campaigns or channels using UTM parameters. Understand the impact of each campaign on user engagement and conversion metrics. Advanced Filtering: Apply advanced filters to analyze specific segments of your audience. Filter data based on UTM parameters, user characteristics, or behavior to uncover actionable insights. Real-time Reporting: View real-time reports and analytics to stay up-to-date with the performance of your marketing efforts. Monitor events and conversions as they happen to make timely adjustments to your campaigns. Custom Parameter Support (Pro): Add and track your own custom URL parameters alongside standard UTM parameters. Useful for tracking affiliates, campaigns, internal promotions, or any custom source identifiers you need. These features collectively empower you to track events accurately, analyze data effectively, and optimize your marketing campaigns for maximum impact. Whether you’re a marketer, business owner, or website administrator, the UTM Event Tracker and Analytics plugin is a valuable tool for improving your marketing ROI and driving business growth. Use Cases Track marketing campaigns: Capture UTM parameters to understand which campaigns drive traffic. Identify top-performing traffic sources: Easily compare visits from ads, social media, email, and other channels. Analyze user behavior: Follow user actions across pages to understand how visitors interact with your site. Measure conversion paths: See which sources and pages users come from before converting. Track direct and organic visits: Get session data even when users arrive without UTM parameters (optional setting). Advanced tracking with custom parameters (Pro): Use your own custom URL parameters to track affiliates, influencers, internal promotions, or unique campaign identifiers. Better analytics for UI interactions: Log events and user clicks to understand which buttons or links users engage with the most. (Pro for unlimited events) Maintain clean and consistent session data: Append UTM parameters to internal links to prevent losing tracking information. (Pro) We are tracking the events for the plugins listed below WooCommerce: We capture woocommerce add to cart and place order event. see guideline Easy Digital Downloads: We capture add to cart and purchase event of Easy Digital Downloads. Custom Events: You can capture a wide range of custom events on your webpage, including button clicks, hyperlink clicks, and other user interactions. This allows you to track and analyze user behavior effectively.. Form Submission: Contact Form 7, Elementor Form, Formidable Form, Forminator Form, Gravity Form, Ninja Form, WPForms. If your plugin is not listed here, please feel free to open a ticket here. We support most WordPress form plugins, with some of them listed below Contact Form 7 – see guideline Gravity Forms – see guideline Ninja Forms – see guideline Elementor Forms – see guideline Formidable Forms – see guideline Forminator Forms WPForms – see guideline You can use {utm_event_tracker:utm_source} as the default value to retrieve the UTM Source for any kind of forms. To capture a different UTM parameter, simply replace utm_source with the desired parameter name. Below is a list of available UTM parameters for reference: Supported parameters utm_campaign utm_medium utm_source utm_term utm_content fbclid gclid ip_address landing_page tracking_time Custom Parameters (Pro) To implement UTM data, you can utilize either the ID or Class of the input element. For example, you can use the following syntax to track UTM parameters: This approach allows you to efficiently integrate UTM data tracking into your form elements. JavaScript Implementation To implement UTM tracking using JavaScript, follow these steps: var utmSource = utm_event_tracker.utm_parameters.utm_source; var utmMedium = utm_event_tracker.utm_parameters.utm_medium; var utmCampaign = utm_event_tracker.utm_parameters.utm_campaign; console.log('UTM Source:', utmSource); console.log('UTM Medium:', utmMedium); console.log('UTM Campaign:', utmCampaign); This implementation will allow you to capture and utilize UTM parameters for tracking and analytics effectively. Support For any questions, issues, or feedback regarding the UTM Event Tracker and Analytics plugin, feel free to post here. Thank you for using the UTM Event Tracker and Analytics plugin! We hope it helps you optimize your marketing efforts and gain valuable insights into your website’s performance. 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