Tracking and Consent Manager – WP Full Picture vs Trackbase Analytics

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Trackbase Analytics is the official WordPress plugin for Trackbase. It gives you two things in one simple settings page: Analytics Tracking — enter your Trackbase project ID once and the Trackbase analytics script is automatically loaded in the of every page on your site. Crawler Analytics — detect bot and crawler visits server-side and send them to Trackbase. Works without Cloudflare, without JavaScript, and without any extra infrastructure. This plugin requires a (free or paid) Trackbase account and relies on the Trackbase third-party service to function. Both features are opt-in: nothing is sent to Trackbase until you enter a project ID and/or a crawler key in the plugin settings. See the “External services” section below for full details on what data is transmitted and when. External services This plugin connects to Trackbase, a third-party software-as-a-service platform operated by Trackbase, to provide its analytics and crawler-tracking functionality. The plugin is not functional on its own and requires a Trackbase account. The plugin only contacts the Trackbase service when you have entered a project ID and/or crawler key on the settings page. The service is provided by Trackbase. Its terms and policies are available here: Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ 1. Analytics Tracking script (https://app.trackbase.ai/js/tracker.js) When a Trackbase project ID is configured, a tag is added to the front end of your site that loads the Trackbase analytics script from app.trackbase.ai. This script runs in your visitors’ browsers and collects standard web analytics data such as page URL, referrer, browser type, screen size, and approximate location derived from IP address. What it is used for: collecting website analytics so you can view visitor data in your Trackbase dashboard. Data sent: standard web analytics events triggered in the visitor’s browser (page URL, referrer, browser type, screen size, approximate location derived from IP address). When it is sent: on every page view by a visitor on the front end of your site, only when a project ID is configured. Service provider: Trackbase Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ 2. Crawler Analytics ingest endpoint (https://app.trackbase.ai/api/ingest/wordpress-crawler) When a Crawler Analytics key is configured, the plugin detects bot/crawler visits on your server and sends a small JSON payload to Trackbase’s ingest endpoint for each detected crawler hit. What it is used for: monitoring how search engine and AI crawlers interact with your website so you can view crawler analytics in your Trackbase dashboard. Data sent for each crawler hit: timestamp, requesting client IP address, User-Agent string, requested host, requested path, HTTP method, referrer, HTTP response status, the source identifier “wordpress-plugin”, and the plugin version. When it is sent: only on front-end page requests where the User-Agent matches a known crawler/bot pattern, and only when a crawler key is configured. Service provider: Trackbase Terms of Service: https://trackbase.ai/terms-of-service/ Privacy Policy: https://trackbase.ai/privacy-policy/ By installing this plugin and entering your credentials, you authorize the plugin to transmit the data described above to Trackbase. To stop all transmission, clear the project ID and crawler key fields in the plugin settings. Privacy This plugin transmits data to a third-party service (Trackbase) as documented in the “External services” section above. The plugin itself does not store personal data in your WordPress database — only your Trackbase project ID and crawler key are stored as plugin options. The plugin automatically registers a suggested privacy policy text using wp_add_privacy_policy_content(). To include it in your site’s privacy policy, go to Tools → Privacy in your WordPress admin and review the suggested text for “Trackbase Analytics”. Site owners in jurisdictions with consent requirements (such as GDPR/ePrivacy in the EU/EEA, or similar laws elsewhere) are responsible for obtaining the appropriate visitor consent before enabling analytics tracking on the front end of their site. Support Questions? Visit www.trackbase.ai or use the Contact Support button inside the plugin settings.