Trackbase Analytics for WordPress

Trackbase Analytics is the official WordPress plugin for Trackbase. It gives you two things in one simple settings page:

Analytics Tracking — enter your Trackbase project ID once and the Trackbase analytics script is automatically loaded in the <head> of every page on your site.

Crawler Analytics — detect bot and crawler visits server-side and send them to Trackbase. Works without Cloudflare, without JavaScript, and without any extra infrastructure.

This plugin requires a (free or paid) Trackbase account and relies on the Trackbase third-party service to function. Both features are opt-in: nothing is sent to Trackbase until you enter a project ID and/or a crawler key in the plugin settings. See the “External services” section below for full details on what data is transmitted and when.

External services This plugin connects to Trackbase, a third-party software-as-a-service platform operated by Trackbase, to provide its analytics and crawler-tracking functionality. The plugin is not functional on its own and requires a Trackbase account. The plugin only contacts the Trackbase service when you have entered a project ID and/or crawler key on the settings page.

The service is provided by Trackbase. Its terms and policies are available here:

Terms of Service: https://trackbase.ai/terms-of-service/

Privacy Policy: https://trackbase.ai/privacy-policy/

1. Analytics Tracking script (https://app.trackbase.ai/js/tracker.js)

When a Trackbase project ID is configured, a <script> tag is added to the front end of your site that loads the Trackbase analytics script from app.trackbase.ai. This script runs in your visitors’ browsers and collects standard web analytics data such as page URL, referrer, browser type, screen size, and approximate location derived from IP address.