TikTok vs UpdraftPlus

The official TikTok plugin makes it easy to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing; they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers. You can integrate with TikTok directly on WordPress to run Lead Generation Ads to capture leads and improve targeting. If you want to also run other types of ads and unlock additional features, please go to WooCommerce to download the official TikTok integration. With the official TikTok plugin, you can perform the following: Easily install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers. Run Lead Generation Ads to capture emails for future campaigns. Sync your store catalog to TikTok (available via the WooCommerce integration). Create engaging conversion ads from your product catalog (available via the WooCommerce integration). Tiktok Shop related Feature update: Please note: We will be discontinuing the Tiktok shop features from June 1, 2026 on this plugin. All Ads features will be continued as described in these notes. Related to Tiktok Shop feature deprecation, the following are important timelines: New Sign-ups: Starting 2nd March, the official TikTok WooCommerce plugin will no longer accept new TikTok Shop connections. Support Cutoff: We will provide full support for all shop features on the current app until 31st May. For Tiktok shop connections, you may utilize the following alternatives: 1. (Recommended) Visit the TikTok Shop App Store: Find a new integrated solution designed to help your business grow here. 2. Utilize the Tiktok Shop Seller Center to manage your product listings TikTok Features Find new prospects With TikTok Lead Gen Ads, seamlessly gather new leads on the platform using instant, customizable forms that integrate with your CRM system, simplifying lead qualification and conversion. Advertise your products (available via the WooCommerce integration) Effortlessly create new ads, do no-stress campaign creation to reach your advertising objectives with: One-click Ad Account and Business Center Account creation gets you ready to start advertising quickly. Launch new campaigns in minutes: just configure your budget, targeting, and optimization event. Choose the creative you want to feature or use your catalog images to automatically create engaging video ads using the embedded Smart Video Generator tool. Set automatic targeting when creating a campaign to let the algorithm find your ideal TikTok audience. Special, limited-time offer: Get up to $1,500 in ad credits when you test your first TikTok ad campaign! (Terms and conditions apply) Measure and improve your ad performance (available via the WooCommerce integration) Install the TikTok Pixel and Events API with a click, enabling browser and server-side connection with automatic updates — no developer needed. Enable Advanced Matching to allow for more refined targeting and optimization, which has shown to have a positive impact on campaign performance. Measure performance across the customer journey, including payment and checkout pages. Make informed decisions using deep insights into your campaign: increase ad performance, capture more leads, and improve targeting. Note: Advertisers with an existing TikTok Pixel can connect it to the TikTok integration. However, we recommend leveraging the new pixel created and installed via the official TikTok for WooCommerce extension for a more seamless setup and event deduplication. If you use an existing custom setup, there may be deduplication work required for accurate reporting. Check out the TikTok Business Help Center for more on deduplication. Need support getting started & growing on TikTok? TikTok Marketing Partners provide expert assistance with campaign management, measurement, and creative production services for every budget and audience. Our dedicated TikTok customer support team can provide platform assistance and guidance. If you need help with installing or getting started with the TikTok plugin on WordPress or the TikTok integration on WooCommerce, please [open a support ticket] at (https://wordpress.org/support/plugin/tiktok-for-business/) or (https://woo.com/contact-us/). Creative resources Learn more about creative best practices for TikTok. Get inspiration from other small businesses who have found success on TikTok. Get started in 3 steps! Download and add the official TikTok integration from the WordPress plugin directory or the WooCommerce store. Under the marketing sidebar menu, select TikTok and initiate your setup. Follow the prompts to complete the setup and create or connect your TikTok accounts. Please note: For Marketing: 1. Sign in or create a new TikTok account. 2. Authorize WordPress or WooCommerce to connect with TikTok for Business. 3. Connect your existing Business Center. 4. Install the pixel and activate Advanced Matching for maximized performance (or connect an existing one). 5. Sync your product catalog (available via the WooCommerce integration). 6. Add your billing & payment info to test your first campaign. 7. [View detailed instructions](https://woocommerce.com/document/tiktok-for-woocommerce/#section-6). Want to learn more before you get started with TikTok? Get in touch with a TikTok Specialist! What does the official TikTok integration enable? When you set up the plugin, you will have: Easy TikTok For Business and Ad accounts set-up. Server and Browser (Pixel) side connection in one click. Additionally, for installers from WooCommerce: Automatic catalog sync to use ad formats like Video Shopping Ads. Access to assisted ad-campaign creation within your dashboard. Do I need to have a TikTok account? You will need to connect to a new or existing TikTok account. What events does the TikTok Pixel for WordPress support? The updated integration supports View Content, Start Checkout, Add-to-Cart, Purchase, Add to Wishlist, Click Button, Submit Form, Complete Registration, and Subscribe. Why should I install this now? We recommend advertisers take advantage of the new integration ahead of the busy season to enable more opportunities for measurement, optimization, and targeting to maximize performance on TikTok. Why am I not seeing TikTok in my WordPress Admin? Navigate to WordPress > Settings > Advanced > Features. Un-check the “Navigation” option and save the changes. You should now see “TikTok” under the “Marketing” tab. What is Advanced Matching? Advanced Matching is a feature that enables businesses to send customer information to better match website and app events with people on TikTok. This allows advertisers to enhance performance through more robust measurement, optimization, and audience creation capabilities. How can I create ads on TikTok? You may create ads on TikTok Ads Manager or via our TikTok integration (for a lead generation or conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here. Are there any prerequisites before ads creation? You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click here. For more details on accepted payment methods, please click here. Will I be able to see all campaigns implemented via the TikTok for WordPress plugin on TikTok Ads Manager? You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account. Which product categories are allowed for advertising? Click here for a detailed overview of product category restrictions in our advertising. How do I get help installing the TikTok for the WooCommerce extension? Please open a support ticket.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-24 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.