Simple Web Marketing Attribution vs WP ULike – Like & Dislike Buttons for Engagement and Feedback

The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not. The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated. The plugin is tested and works with: HubSpot Salesforce (Web-to-Lead) Contact Form 7 WPForms Ninja Forms Gravity Forms The plugin includes: A lightweight JavaScript file to capture url attribution data from the browser. An admin dashboard to view instructions for using the plugin. A UTM tag generator and logging tool. A HubSpot proxy to forward attribution data to your HubSpot account. Resilient AJAX form integration for modern, single-page submission tracking. External services This plugin optionally connects to two external services, both operated by Simple Web Marketing. Connection to the Simple Web Marketing Cloud is opt-in and can be disabled from the Settings screen at any time. Simple Web Marketing Cloud (opt-in) Service: Simple Web Marketing Cloud Platform (operated by Simple Web Marketing, simplewebmarketing.com) Purpose (registration): When cloud sync is first enabled, the plugin registers your site by sending your site URL, admin email address, and site name to the registration endpoint. This creates an account and returns an API key that is stored locally. Registration only happens once per site. Purpose (conversion sync): After each form submission or phone-click conversion recorded locally, the plugin sends the UTM attribution data (source, medium, campaign, term, content), page URL, event type, and timestamp to the SWM Cloud ingest endpoint. This is a fire-and-forget request that does not affect page performance. Data Sent: Site URL, admin email (registration only), site name (registration only), UTM parameters, page URL, event type, timestamp. When data is sent: Only when cloud sync is enabled in Settings and only on conversion events. Terms & Privacy: Terms of Service — Privacy Policy HubSpot Forms API (opt-in, existing feature) Service: HubSpot Forms API (provided by HubSpot, Inc.) Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used. Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log). Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.

Like buttons for WordPress Most visitors read without commenting. WP ULike adds one-click voting so you get a clear signal on what resonates, with no signup walls and no heavy setup. Install, activate, and voting goes live on posts. Open WP ULike → Statistics inside WordPress to see totals, top content, growth tips, and when your audience is most active. Optional IP anonymization, WordPress personal data export/erase, and flexible logging options help you align the plugin with your privacy policy. WP ULike supports posts out of the box and integrates with WooCommerce, BuddyPress, and bbPress. The frontend uses vanilla JavaScript (no jQuery) and works with major caching plugins. Statistics you’ll actually use A clear view of what’s working: totals, trends, and patterns without the clutter. Free includes Overview, growth tips, engagement reports, when-to-publish insights, and vote logs. Dark mode and focus mode are built in. Pro (optional) adds who liked each post, deeper audience and content reports, and full WooCommerce store insights. Free includes a real dashboard. Pro adds deeper reports when you need them. Built for Bloggers & publishers: See which content earns appreciation, not just traffic. Online stores: Learn which products visitors value. Communities: Add voting to forums and activity feeds. Agencies & developers: Reliable on client sites, quick to deploy, straightforward to maintain. Free version: complete, no limits The free plugin is a full voting solution, not a trial. No caps on votes, posts, or usage. Included with free: Like buttons on posts via auto-display, [wp_ulike] shortcodes, or the ULike Button block Top List block for ranked posts, comments, users, BuddyPress activities, and bbPress topics Statistics dashboard with Overview, growth tips, engagement reports, publish-timing insights, vote logs, dark mode, and focus mode Button customizer with live preview, multiple templates, and RTL support Auto-display settings for posts, comments, BuddyPress, bbPress, and WooCommerce Settings backup (JSON export/import) and Site Health table check Privacy tools for user-linked vote data and optional IP anonymization Regular updates, WordPress coding standards, and security best practices (nonces, hardened AJAX, and more). WP ULike Pro Pro is optional. It extends the free plugin when you need more depth or design. Both plugins stay installed and active. See who liked each post and how engaged readers really are (top fans, engagement vs page views) Know what to publish next with content intelligence, heatmaps, and top-country reports Compare likes to sales with full WooCommerce store reports Premium templates, Display Automation, and Schema star ratings for search and setup without code Need profiles, share buttons, bulk vote tools, Elementor widgets, or REST API? Pro includes those too. Compare Free vs Pro for the full list. Browse templates | Documentation