Sendmachine for WordPress vs UTM Tracker for Gravity Forms

Sendmachine’s official plugin will enable you to: Set up signup forms You can set up a signup form in a few easy steps: connect using the provided API credentials, select a contact list where your visitors will subscribe and you’re basically good to go. The signup form is available as a widget (in your widget area) or as a shortlink by pasting [sm_subscribe_form] in a post or page. Add subscribe checkboxes Allow users to subscribe to your contact list only by checking a checkbox in certain website areas like comment form or register form. Sync your wordpress users with a specific contact list You want to send emails to all your users but don’t know how? Well, don’t worry, we can help you with that. After you’ve successfully selected a contact list, you can use the “Sync users” button, to subscribe all your users to that contact list. Send emails through our services No need for nasty, geeky configurations. Just set a from email, an optional from name and you are good to go. Also, make sure that “enable email sending” is set to on. If you set a from email that doesn’t already exist in your sendmachine account as a sender address, a confirmation email will be generated and sent to that address. Not quite sure if you’ve done everything right? You can test if everything is ok by sending a test email. If you got the mail, you can sit back and relax: you’ve done it, otherwise something went wrong. Send transactional emails No more “dog ate my email” excuses. Using our services you can now monitor an email’s activity (opens, clicks, geolocations, user agents). In order to enable this option, after you install our plugin, go to “email settings” tab and check that “Register” and/or “Comment” checkboxes. Basically, if you tick that checkboxes on each email sent, that coresponds with that action, we add a custom tracking header: X-Sendmachine-Campaign: campaign_name, where campaign_name is the name of the transactional campaign that will be created, or updated if already exists. Campaign’s name can be found/modified next to every action’s checkbox. Send news feed You can send a newsletter directly from the admin panel with the latest posts. You can choose to build your newsletter with the latest 5, 10, 15 or 20 posts, set newsletter’s width, color and content. External Services This plugin connects to the following Sendmachine services: 1. Sendmachine REST API Used for list, campaign management and statistics. Specifically: Authenticates your account using your API credentials (username and password). Retrieves your contact lists, sender addresses, and SMTP connection settings. Subscribes visitors to your chosen contact list, including their email address and any additional form fields they complete. Creates, and sends email campaigns containing your latest blog posts. Retrieves your account’s email credit usage for the dashboard. This service is contacted whenever you perform any of the above actions from the WordPress admin or from a front-end subscribe form. 2. Sendmachine SMTP When the email sending service is enabled and configured, all outgoing emails from your WordPress site are routed through Sendmachine’s SMTP servers. This includes core WordPress emails such as password resets, new user registrations, and comment notifications, as well as any emails sent by other plugins or themes. Service: https://www.sendmachine.com Privacy Policy: https://www.sendmachine.com/confidentialitate.html Terms of Service: https://www.sendmachine.com/termeni-si-conditii.html

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them. The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up. Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries. Why UTM Tracker? Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search Reports included — a live attribution dashboard with interactive charts, right inside WordPress Campaign tools — a visual URL Builder with saved templates and print-ready QR codes Developer friendly — REST API, JavaScript API, shortcodes, and hooks Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services What gets captured UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid) Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup Landing pages & page context — first and current landing page, page URL, title, path, and query string Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you. Attribution & traffic channels Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead. Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms. Reports dashboard A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests. Campaign tools URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy Templates — save complete campaign links as reusable templates with search, duplicate, and a default QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser Admin toolbox Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days). For developers JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values Dynamic shortcodes — for example [utm_source] or [landing_page] Action & filter hooks — customize parameters, cookie behavior, field aliases, and more Full documentation lives in the Developer tab under UTM Tracker settings. Privacy & performance Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages. For direct support, email [email protected]. External Services The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted. Third-Party Libraries All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests. Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files. qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED. Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels